When it comes to marketing your company, secrecy is sometimes the best policy. I’m referring to Facebook Groups, also known as the VIP way to gain valuable insights from and interact with your top customers.
The math is straightforward. On the one hand, organic Facebook reach is declining. On the other hand, 1.8 billion people say they use Facebook Groups at least once a month. These opt-in communities provide businesses with an excellent way to avoid the merciless Facebook news feed algorithm and connect with audiences who are more likely to see and interact with branded posts.
Here’s everything you need to know about the benefits of a Facebook Group for your business. Continue reading to learn how to establish one and grow it into a thriving and profitable community.