In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method. However, it can be difficult to know who to trust when you’re choosing an Instagram influencer for your next marketing campaign. Of course, you don’t want to use an influencer who doesn’t have real followers or a fully engaged audience. This would be a detriment to your marketing budget, but even worse, it could put your brand’s integrity at risk. Fortunately, there are some quick and easy methods to determine whether an account has fake followers on Instagram or not. Once you’ve collected a list of potential influencers for your next Instagram marketing campaign, take a look at some of our tips and tools for detecting fake followers or bots, so you can ensure you’re only working with the best.
instagram for business
Keep reading to know more tips to manage followers on Instagram effectively.
Limit trolls, spam and bots
Another method to manage Instagram followers is to moderate offensive comments by trolls and restrict spam. These will negatively affect your followers’ experience and perception of your model.
Wondering the way to manage your Instagram followers? You are not sure what it means to manage followers on Instagram?
You’ve come to the right place.
Managing Instagram followers means:
- Interacting with your current followers consistently
- Growing your Instagram following and gaining new followers
- Maintaining a happy, engaged community
- Following or unfollowing other Instagram accounts
- Blocking trolls and handling spam
Jump into this post to know more strategies to make this easier and more effective.
Great! Now you know how to create amazing Instagram Reels for your own. Now, let’s see the way to use Instagram Reels as a marketing strategy for your Instagram business here.
5 ways to use Instagram Reels for business
Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s new feature to compete with TikTok, which is also for short-form videos and is especially popular for Gen Z.
First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.
Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like Sephora, Walmart, and Beardbrand are already using Reels.
So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? Let’s jump into this guide to find out the answers to all of your questions!
Instagram is not only for celebrities and teenagers anymore. Actually, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram’s population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Even better, almost half of Instagram’s users check it every day. That is a lot of engagement going on. Yet many B2B publishers haven’t created a successful presence on the network (or even an account!). Luckily, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. Here are 10 publishers killing it on Instagram. let’s jump into to explore!
It’s no surprise that business opportunities are quickly growing on Instagram. This social media platform continues to develop more interactive features, such as Instagram Stories and Instagram Live. So, businesses are regularly using it as a tool to humanize brands, recruit future employees, showcase products and company culture, delight customers, and generate new business. There’s a deal hear! Unless you’re famous, it’s really hard to get a huge following on Instagram without some hard work. Luckily, there are a few things you can do right away to collect quality followers for your Instagram account. It’s all about knowing where to invest your time and effort. Let’s explore tons of strategies that will help you gain those followers. Whether you want to gain your first 1,000 Instagram followers or 1,000 more, keep reading.
How to Get More Instagram Followers
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community expanded to over 400 million users this past year.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.
But why?
In just 12 months, Foundr used Instagram to gain 400,000 followers — which translated to over 70,000 email subscribers. At the end of that period, they were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on their website from their Instagram page into email subscribers.
Now it’s time for you to get in on the action. Here are four ways to use Instagram marketing to build your business and brand.
Have you known such a good news: Instagram recently introduced IGTV ads?
Even better news: We’re going to get through all about what that means together—and how you can apply and leverage it for your IGTV series.
Though IGTV was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.
And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.
To help, we’re going to dive into what we know about IGTV ads right now and what you can do about it.
Keep reading to know more how to get sponsored on Instagram even you are just getting started your Instagram journey.