Most businesses today understand that if they want to reach their target audiences, they must go beyond traditional TV, print, and radio advertisements. Consumers spend a lot of time on social media, and marketers have steadily migrated to these platforms to try to reach their target consumer base over the last decade.
We’ve been watching trends for years, and it’s no surprise that social media marketing has become more refined, especially as influencers have begun to command larger audiences.
Because of the powerful impact influencer marketing has on audiences, we believe marketers should consider investing efforts in TikTok, one of the most recent dominating networks.
As TikTok influencer interactions are genuine, people gravitate toward and take their opinions seriously. It’s definitely an option to consider when defining your marketing objectives.
