TikTok in 2020 was the year of Dalgona coffee, Tiger King, songs. They were impressed by isolation-fuelled boredom, instructional hacks, political discourse, lockdown traits, and older generations scurrying over to the platform. We additionally noticed extra unorthodox and surprising brands discover their ft on the app as OOH promoting became futile because of the pandemic. These things set the inspiration for brands utilizing TikTok in 2021. We have been maintaining a close eye on the brands making a splash at the beginning of the year.

Who has been turning our heads? Let’s discover out who’s the best of brands utilizing TikTok in 2021.

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TikTok has exploded in popularity over the previous few years, and whereas COVID-19 probably helped this in 2020, TikTok continues to be likely to enhance its user base over the following year. And this is regardless of being banned in India and threatened with banning by the Trump administration within the USA.

We see the TikTok trends in 2021 to be predominantly positive. And it’s essential for brands, particularly these focusing on the younger demographic, to recognize TikTok’s possibilities for advertising and marketing. Continue reading →