It’s well-known that photos click on social media. And so they’re also what we click on. Normally, posts with visuals get more views, likes, and shares than posts that don’t.
However, sourcing photos for social media isn’t straightforward all the time. The legalese found in image copyright policies can be intimidating. From Attribution-Noncommercial-No Derivative Works licenses to “fair use,” there’s lots to unpack.