74% of entrepreneurs now think about Fb as a staple of their lead technology efforts, displaying how vital of a component it has develop into. On this article I need to share 7 suggestions I’ve discovered to be the simplest in my very own Fb advertising.
Read on to find how one can constantly drive new leads and engagement together with your content material on Facebook.
#1: Entice Facebook Customers With Unique Fan-Only Content material
Your Facebook Followers have to really feel appreciated and I discover one of the best ways to do that is by providing unique offers or info to my Fb Followers.
One method to maximize the variety of individuals you’re partaking with is to offer Followers with distinctive weekly affords. Sephora engages with its Followers by means of “Fan Fridays” as seen within the instance under. This weekly promotion rewards Followers with giveaways, coupon codes, and unique first appears to be like at upcoming merchandise. I really like this concept because the altering supply every week provides Followers a purpose to check-in with the business on a constant foundation.
One other solution to improve your Fanbase and get customers enthusiastic about your Page is to supply a Like-gated contest entry. Like-gating will enable you to to maximise the variety of entries and shares your contest will get. An instance of a Fan-unique contest from a radio station will be seen under. A Hunter Hayes fan could be drawn in by the possibility of free tickets to see their favourite artist, prompting them to turn into a Fan of The Seattle Wolf.
Hiding data behind a Like-gate is one other solution to make Fb customers hit Like and be glad they did down the street. I get pleasure from giving Followers a free book as a reward for changing into a Fan. Ebooks work nice as they offer Followers academic content material immediately and supply a glimpse at the kind of content material you’ll be posting in your Page sooner or later. Relying in your business, free written content material could also be more useful to your target market, and might give you tons of recent Followers and potential leads.
#2: Publish Content material That Will get Followers Excited About Your Merchandise
Sharing details about merchandise is nice, however all the time convey the advantages to the client and the way it solves their issues. People who generate pleasure and engagement are the simplest.
Keep away from rambling on about your self or promoting too aggressively, which Followers discover distasteful. Simply posting an image of your product with a hyperlink to buy will not be thrilling or partaking. Exhibiting new, thrilling makes use of in your product and the way it can profit your Followers is participating and interesting to your Followers.
As an aspirational firm, Nike makes use of motivational product posts to encourage and encourage Followers. An ideal instance of this may be seen within the image under:
You can too ask Followers questions that incorporate a product, as this generates dialog round your online business. Coca Cola’s instance beneath works completely. I like this submit because it offers Followers a artistic summer season deal with thought, generates dialogue with the season-related questions, and subtly shows the product.
A question post similar to this makes Followers wish to get in on the dialogue and voice their opinion. They’re a enjoyable strategy to work together with Followers and preserve your small business on the forefront of their minds.
One other distinctive product-associated submit concept is displaying Do It Your self (DIY) initiatives that use your merchandise. The post from Walmart is my favourite instance. This DIY craft challenge includes a light-weight scarf and children flip flops, each obtainable at Walmart. It’s a enjoyable concept that generated quite a lot of shares, likes, and feedback and gave Followers a artistic summer season exercise.
Just a few different methods to showcase your merchandise and interact Followers embody:
- Fill-in-the-clean posts
- “Like vs. Share” picture posts
- Trivia truth posts that relate to your product/trade
#3: Publish Inspiring Quotes To Interact With Followers
Not the entire content material you publish on Fb must be product or gross sales centered. Sometimes I like to have interaction with Followers by enjoyable or inspirational quotes. This may be very useful to your picture and the expertise you give your Followers.
A terrific instance of an inspirational quote post from London Drugs is proven under:
Right here’s why I feel this post works:
- It doesn’t relate to a services or products of the retailer, however maintains the model’s reference to Followers
- It provides Followers a constructive feeling, making them completely satisfied to be a Fan of the London Drugs Page
- It generated numerous shares to Followers’ personal private networks, spreading London Drugs’ Facebook attain
Read more: 8 Productivity Tools for Social Media Marketers
#4: Create Chatter Amongst Followers With Promotional Posts
In-retailer and on-line promotional posts are an ideal outlet for connecting with Fb Followers. While you discover out your favourite retailer is having a sale, you need all your family and friends to know to allow them to get in on the offers. This works the identical manner on Fb. Whenever you share details about your newest promotions, your Fanbase will share this materials with their very own private networks. This expands your attain to new audiences and creates dialog about your model. An instance of this may be seen within the put up under:
You may also use occasions and holidays to generate dialog about your organization in a enjoyable, mild-hearted method. Whether or not it’s summer time, Christmas, or Mom’s Day, occasions and holidays are an effective way to get Followers excited and engaged. An excellent instance of one of these post will be seen under:
This put up generated huge Facebook hype for DavidsTea through the use of the occasion Nurse’s Appreciation Week. The business communicated their message in a pleasant and inspiring manner, with out coming throughout in a gross sales-pitch tone. If I had nurses on my Fb good friend listing I might undoubtedly need all of them to find out about this supply, and that’s precisely what the model had hoped for. It generated over sixteen,500 shares to private networks and over a thousand feedback, probably leading to loads of new DavidsTea Followers.
#5: Entertain Your Viewers With Fast Visible Videos
Brief, intriguing movies maintain content material recent and entertaining for Followers and have the potential to be shared virally. It’s finest to create visual movies with little dialog in order that Followers can watch in any location and perceive the message, even with out sound. Videos don’t generate as a lot engagement as photographs as a result of they require more effort and time for customers to course of. I’ve discovered, nevertheless, that when Followers work together with a video it’s a deeper, extra helpful engagement.
The next is an instance of a video Fb submit from Dove titled “Real Dad Moments”.
I believe this post is improbable for numerous causes:
- It’s only one minute lengthy, quick sufficient to maintain the viewer’s consideration however nonetheless lengthy sufficient to convey the message
- It’s heartwarming and on-development with Father’s Day in June
- It generated over 2,500 shares for the business, together with numerous likes and feedback
#6: Observe Post Engagement With Fb Page Insights
Facebook Page Insights is an analytical instrument that you might want to take full benefit of. This utility lets you monitor your Page’s efficiency over time. Observe how many individuals are liking, commenting, or sharing your content material, and benchmark particular posts to find out the change in your Fan engagement over time. You possibly can take a look at varied varieties of posts together with your Followers and see what works the perfect to your Page. As seen under, analyzing every submit’s engagement stage lets you see what materials your Followers take pleasure in probably the most.
You may also use Page Insights to see the place Followers are being referred to your Page from. Did they see a good friend touch upon one in every of my posts or did they click on on considered one of my Fb Adverts? It’s necessary to determine what technique of lead technology is working the perfect for you. You may as well take a look at who “Unliked” your Web page and what prompted them to take action.
#7: Contain Followers with Fb Photo Caption Contests
Fb is the proper platform for operating contests to your Followers. Many varieties of contests could be run straight on Fb corresponding to voting contests, photograph contests, and sweepstakes. My favorite kind of Fb contest is a photo caption contest. They’re a enjoyable technique to get Followers concerned and creating content material with out having to place in an excessive amount of time or effort.
Select a enjoyable image that represents your online business and let Followers caption away. This retains Followers eager about your product and engaged. The instance from Saks Fifth Avenue is nice:
Why does this post work?
- It performs off its goal market’s pursuits by showcasing a pair of sizzling pink stilettos with a signature Saks New York background
- It has a cute, interesting intro “Caption our coronary heart – or no less than our Saks Shoe Tumblr”
- It explains the prize incentive straight away to entice Followers to take part
Prospects love Fb contests as a result of they’re simple to take part in and share with mates. Contests that contain person-generated content material are probably the most extremely shared, as individuals can effortlessly showcase what they’ve created. Photo caption contests are interactive and you too can use the submissions to your personal advertising functions sooner or later!
Read more: Buying Facebook Likes: The Pros and Cons