One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.

If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.

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Facebook Messenger might help your business connect with leads, prospects, and clients in a proactive and personal approach. In case you’ve never used Facebook Messenger for your business before or you’re searching for a concrete Facebook messenger marketing strategy, you’ve come to the right place.

Let’s go over the four essential steps of devising and implementing a Facebook messenger marketing strategy. Continue reading →





Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.

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Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.

More than one billion people use Messenger every month,  78% of them using smartphone users to send messages.

At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.

And convert.

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