YouTube is the second most-visited site on the web. It has nearly 2 billion monthly users, watching videos in more than 80 languages. This rising audience makes mastering YouTube a must for any marketer.
However, how do you get began on this booming platform? In this article, we will share 14 simple, actionable tips for newbies to raise your brand on Youtube.
14 tips to raise your brand on YouTube
1. Grow a clear vision
A YouTube Channel with a clear focus is simpler to subscribe to than one that appears to be doing many different things. Ensure you have a powerful vision in place before you begin making content.
Select something fascinating, relatable, and valuable to your target audience. You could offer different types of videos, however, they need to all be related to your viewers.
For instance, AsapSCIENCE has several go-to content kinds. In their “What if…” videos, they utilize analysis to reply to hypothetical questions. In their “VS” series, they compare and contrast related science topics.
Each of these approaches is distinct. However, each fulfills AsapSCIENCE’s mission of “creating science make sense”.
2. Set up a brand account
To utilize YouTube professionally, you will want a brand account.
Brand accounts include features you could not use with personal accounts. For instance, you will get access to valuable audience data via YouTube Analytics. You will also be able to collaborate with other team members.
3. Make a strong visual identity
Next, be sure your account looks polished and professional to raise your brand on Youtube.
Include a channel icon that represents your brand, like a logo. Complement it with an appealing banner picture.
Follow YouTube’s recommended images dimensions to keep away from any stretching. Preview your channel on multiple devices to check everything looks great.
NASA’s icon and banner picture are eye-catching and on-brand.
4. Write a compelling channel description
Always fill in your “About” section. That is the first place potential subscribers will go to learn about your brand.
Begin with a brief, clickable description of what your channel’s about. Front-load essential info and related keywords to create your YouTube channel more discoverable.
5. Add contact data
YouTube is all about creating connections. Ensure your company contact info is simple to find. It will make it easier to build relationships with your fans.
Begin by connecting your other social platforms to your channel banner. (Just click on the pencil icon at the bottom of the “About” section to add your links.)
You could also include email addresses and other contact information in your About section. Some YouTubers, such as Shameless Maya, even add a P.O. Box address for fan mail.
6. Verify your account
This step is essential! Only verified accounts could post videos longer than 15 minutes. Verification also allows you to make custom thumbnails (we will get into these later).
Verifying is easy. Just fill in your country and phone number at youtube.com/verify.
7. Check out your competitors
Of all the ideas for beginning a YouTube channel, competitor research is one of the most valuable.
Find successful creators in your niche and spend some time on their channels. Read their descriptions, watch their content, and check out who their subscribers are.
Ask yourself the following questions as you browse:
What types of videos seem to get the most likes, comments or views?
- What key phrases does the creator use to explain their content material?
- How do they reply to damaging feedback?
- What instruments or enhancing software program do they use?
- How do they encourage subscriptions?
Use the answers to plan your own content. Build off of ideas that work well and keep away from those that do not.
8. Set a consistent schedule
Consider your channel like a TV show. Plan to post the same time each day, week, or month. That method, viewers will know when to come back for more. [contenupgrade variant=popup]
Keep these easy vlogging tips in mind as you plan:
- Be consistent. Publish at weekly or daily intervals, such as Wednesday mornings or Thursday afternoons.
- Post often. YouTube’s search ranking algorithm prioritizes channels that post regularly. Aim for 3 or more times a week when you could.
- Be realistic. In case your schedule is too ambitious, you will not be able to sustain it. Ensure you could meet your goals and keep making high-quality content.
- Allow some flexibility. If something timely hits, do not be afraid to go off schedule to share the news.
- Space out your content (rather than publishing it all at once).
- Consider time zones. Are the bulk of your subscribers based on the East Coast or the West Coast? Do you have international followers? Select a time when your target audience is awake and active.
- Share your schedule. Add your schedule to your About section and channel trailer. You could also promote it in your channel artwork, as Feminist Frequency does.