Threads, launched in July, has gathered 120 million users, including brands boosting their presence. In a matter of weeks, some brands have gained hundreds of thousands—even millions—of followers.
Wondering about these top brands and their quick success on Threads? Discover their strategies for engaging users on the app.
Top Brands on Threads
The brands listed below have a large following on Threads. What they do and why it works are outlined below.
1. Marvel Entertainment
Followers: 4.7 million
While many creators and brands use Threads like a second Twitter, often duplicating their Twitter content on the Meta app, Marvel has a unique approach. On X (formerly Twitter), Marvel mainly rehashes content from other Marvel properties, such as the official Thor or Spider-Man pages.
In contrast, Marvel takes a different route on Threads. Instead of reposting content, the company opts for a more personal and humanized strategy. Marvel shares touching comic scenes, candid clips of fans at comic conventions, and behind-the-scenes moments from its various franchises.
2. CNN
Followers: 1.9 million
CNN relies heavily on visual content like videos and graphics to make an impact on Threads. For instance, they shared a prominent graphic of Taylor Swift alongside an article about her latest album announcement.
They also used helicopter footage to showcase the extent of the Hawaii wildfires’ devastation. Additionally, CNN employed a graphic of Pedro Pascal to accompany an article about the actor’s visit to a charming English town.
3. Google
Followers: 1.3 million
Similar to CNN, Google employs captivating graphics and videos to grab attention on Threads.
The company adopts a friendly and casual tone in interactions with followers, using short sentences, emojis, and playful humor.
To enhance engagement, Google poses questions and includes call-to-actions.
4. Star Wars
Followers: 1.1 million
With its rich history and immense popularity, Star Wars swiftly gathered a million followers on Threads.
What truly distinguishes Star Wars on the platform is its unique tone. Through its Threads posts, the franchise employs dry humor and a hint of sarcasm, which resonates well with its followers.
Star Wars also interacts with other Threads users and brands by employing its trademark deadpan humor and short (but hilarious) sentences.
5. TikTok
Followers: 930K
Guess what? The social media sensation TikTok is now on Threads!
To make its Threads content shine, TikTok employs relatable humor and consistently references trendy memes, phrases, and videos from its own platform.
6. Forever 21
Followers: 566K
Fashion retailer Forever 21 engages its audience on Threads with relatable, pertinent, and amusing posts.
For instance, as it’s back-to-school time for numerous shoppers, the brand shared a post that resonates, showcasing its back-to-school promotions.
7. Crunchyroll
Followers: 432K
Crunchyroll, the anime streaming service, expands its audience by sharing highlights, quotes, and images from beloved series featured on its platform. Additionally, Crunchyroll reposts content from its other licensed properties on Threads.
8. Wendy’s
Followers: 280K
Wendy’s brings humor to Threads, sharing memes and interacting with tagged accounts.
Humor goes a long way on Threads, and using relevant memes shows your audience you’re tuned in to their conversations.
Final Takeaways
Every brand on our list showcases its distinct voice, humor, and style to captivate audiences. While building your Threads audience might require experimentation, you can attempt these approaches:
- Craft a distinctive and relatable brand voice.
- Incorporate humor.
- Harness the power of videos, graphics, and photos.
- Engage through replies and reposts of other Threads users.
With this inspiration, you’re all set to dive into Threads!