Want to improve your TikTok? Doing a TikTok audit helps! It’s like checking how your account is doing to find ways to make it better. We’ll show you simple steps to look at your TikTok, from your videos to who follows you.
Let’s start making your TikTok even cooler!
What is a TikTok audit?
A TikTok audit means checking your company’s TikTok page in detail. This includes looking at how your profile is set up, the types of posts you make, and how much people interact with them.
Doing this helps you understand what parts of your TikTok work well for your brand. You might also get new ideas to make your TikTok page better.
The benefits of a TikTok account audit
Lewis found out helpful things by looking at Hollister and Gilly Hicks’ TikTok accounts. Some of these tips have already made creating posts easier and made the pages more popular.
Here’s how checking your TikTok account can do the same for your brand:
Refining your strategy
Checking your TikTok account helps you understand your plan better, making your numbers more useful.
Not all views or likes are the same. We need to make sure our customers like what we do, and that takes looking at the numbers and listening to what people say.
Alex Lewis Senior Person for TikTok at Abercrombie & Fitch Co. This deep look helps a lot—it shows us how to get better on TikTok. For Lewis, his work pointed out which posts should get more attention, letting the team focus on good posts instead of just many posts. “We’re not just posting to fill up our schedule. We’re sharing things that we think will do well for us.”
Improving collaboration
Making TikTok videos is a big team job. It doesn’t matter if you have many creative people or just a few friends willing to be in videos; everyone needs to work together.
How to conduct a TikTok account audit
Let what you want to achieve guide your check-up and decide what doing well looks like. Here’s a way you can start planning how to do it:
1. Optimize your TikTok profile and branding
How often do you check out a TikTok page after seeing an interesting video on your For You Page? That first look usually helps you decide if you want to follow them.
Start your TikTok check-up by making sure your profile looks good. Here are some things to think about when you’re looking at how your profile is set up:
- Branding: Make sure your profile photo and TikTok bio match your brand’s style and feel.
- CTAs (Calls to Action): If you have a TikTok Business account, you can put a link in your bio to send people to a specific page on your website. You can also link to your Instagram and YouTube accounts to get more followers everywhere.
- Pinned Posts: If you pin a video, it stays at the top of your page, so anyone visiting sees it first. Use this space for your best videos or ones that show what your brand is about.
- Playlists: TikTok lets businesses organize their videos into playlists so people can watch videos on the same topic all at once. If you haven’t yet, make playlists for similar videos so it’s easy for viewers to find what they like.
2. Conduct a TikTok follower audit for engagement and authenticity
Looking at your TikTok isn’t just about the videos you post; it’s also important to notice who talks to you. “We use special online tools to watch what people say in comments and on other websites,” says Lewis. “This lets us understand how people feel about our brands.”
To check on your TikTok followers, you can use TikTok’s tools or something like Sprout Social to:
- Watch how fast you get new followers: Track how many new people follow you each month. If you’re getting more and more followers all the time, TikTok might need more of your attention.
- Find and remove fake followers: TikTok, like all social sites, has fake accounts. If you don’t get rid of them, they can mess up your numbers, making it look like you have less real engagement than you do.
- Spot influencers who like your videos: Look for both big and small creators who follow you. They could be good to team up with later on.
Doing this can give you a lot of useful information, just like it did for Lewis. “One of the best things we found out is to work with our community of creators, whether they have a lot of followers, are customers, or work in our stores. They help make our clothes look good in a fun way.”
3. Analyze competitor strategies and positioning
A quick check of your competition lets you see how you stack up against other brands and similar accounts on TikTok.
To do this for your review, pick three to five competitors and take a quick look at their TikTok pages. Check how many followers and likes they have, how often they post, and what kinds of videos they share. You can learn a lot from just a brief look at their profiles.
4. Tell Your Team What You Found Out
Learning how your brand is doing on TikTok can help with more than just your online stuff, but you have to share what you learn with your team.
After you finish checking your TikTok, explain what you found to your team in a way that everyone can understand. Talk about the big things you noticed, show them the best videos, and suggest new things to try. How you share this can vary based on what you prefer. If you like making slideshows, there are templates for social media that can make it easier to put your presentation together.