YouTube Analytics: A Simple Guide to Tracking the Right Metrics (2/2)

Youtube analytics

Continue with some Youtube analytics: What to measure to increase video performance

Devices

Devices reveal what percentage of your viewers watch your content material on a desktop, mobile, tablet, smart TV, or games console.

Devices affect the kinds of content people watch on YouTube, as well as how they interact online generally.

Mobile viewers tend to watch on-the-go, so they gravitate towards bite-sized tracks. Desktop viewers are more likely to actually buy things online. So if conversions are your purpose, you may want to cater to that market instead.

Ultimately, it is good to discover a balance, as people watch YouTube on every device. Smart TV viewers, for instance, are YouTube’s fastest-growing market. Their numbers double year-over-year.

Interaction reports

youtube analytics

An important Interaction metrics include  Likes and dislikesCommentsSharing and Subscribers—basically all of the methods viewers could let you know directly how they feel about your videos. Taking a look at this data will show you the best opportunities to reach out and cultivate relationships with your subscribers.

Subscribers

The Subscribers page exhibits general trends around your audience numbers. There are 3 main data sets:

  • Subscribers: how many subscribers you gained and retained in the selected time period
  • Subscribers gained: a total number of times people subscribed in that time period (even when they unsubscribed again shortly after)
  • Subscribers lost: total subscriber drop-off for that period

In case your subscriber count changes noticeably, take a look at the Source option beneath the page’s graph. It will pull up a list of your videos, ranking them according to how much they have influenced your subscriber count, either positively or negatively. You could also manage this data by subscribers gained or lost.

Like views, subscriber count is a little bit of a vanity metric, however, the more subscribers you achieve, the more authoritative your channel will appear on YouTube—leading to even more subscribers, views, data, and insights!

Note: Subscribers data it is not displayed in real-time. YouTube strictly monitors subscriber counts to ensure no one is attempting to artificially inflate their following. Which means when you submit a video that ignites unexpected controversy on your channel, the Subscriber data may not show any impact until 48 hours later.

Likes and dislikes

Watch your likes, dislikes, and comments closely to be sure you are not losing touch with your viewers.

Likes and dislikes permit viewers to express themselves with one click. Just like Views, Likes are a little bit of a vanity metric, however, the more you have, the higher your YouTube SEO ranking will be.

You probably do not want dislikes on your channel, but when they are balanced by enough likes, it may not be so bad. In case your videos deal with polarizing topics, for instance, likes and dislikes simply represent people falling on different sides of the fence.

To get the clearest sense of the motivations behind likes and dislikes on your videos, you will have to drill down into the comments.

Comments

Comments track how many comments you have on each video, however, does not show the comments themselves. If a video gains lots of engagement in the type of likes and views, you could learn the comments to better understand what is motivating these interactions.

You need to constantly monitor comments on your channel. Replying to comments you think are useful—positive or negative—shows your viewers that you are listening. It is a great way to foster further engagement and develop your community.

Unfortunately, comments sections may also be toxic, particularly if they aren’t well-moderated. Keep in mind to flag instances of abuse or spam to YouTube to keep your channel a safe environment for subscribers.

Sharing

Shares are the last major metric of viewers engagement. Shares are definitely more essential than likes, as they show somebody cared enough about your video to encourage others to watch it.

Click on the Sharing service filter to see data on where your videos are being shared. You may also filter by geographical location, device, or date.

youtube analytics

As you could see in this screenshot, YouTube only tracks shares generated by share button clicks. These kinds of shares count the most for YouTube SEO. To boost your channel most effectively, do as the famous YouTubers do: call on your viewers to love, share, and subscribe at the end of your videos.

Revenue reports

In January 2018, YouTube tightened the rules around channel monetization: to be eligible for adverts, YouTube channels must have accrued 4,000 hours of watch time and have at least 1000 subscribers, in addition to adhering to the platform’s regulations and rules.

The Revenue reports function shows how much money you are making on YouTube within a given time period, and where your revenue streams originate, including:

  • Adverts other companies are paying to show on your videos
  • Your own paid adverts on YouTube
  • Income streams from elsewhere on the platform (like YouTube Super Chat)

To keep things easy, I’m just going to provide a brief overview of the Revenue report function itself.

Revenue

The 2 important stats to track under Revenue are:

  • Estimated revenue: projected total income from all Google-sold adverts
  • Estimated advert revenue: projected income from AdSense and DoubleClick adverts only

Like other YouTube analytics, you could filter those by date and geographical location.

Scrolling under the revenue graph will bring you to your listing of revenue-generating videos. By default, you will start with the most profitable video within the time period.

Use the Revenue report function to identify earning patterns. When you’re making more money on certain days of the week, consider modifying your content launch schedule to take advantage of those trends.

It is additionally good to zoom out and see if there are wider patterns based on time of year.

Let’s say your company sells winter sports gear, and you promote on YouTube. You may identify a new spike in revenue immediately after ski season when people make the most of post-season deals.

To get a birds-eye view of your entire revenue history and begin making the most of longer-term trends, choose “lifetime” in the drop-down menu to the right above the graph.

How to enhance your YouTube search rankings

Leveraging your takeaways from YouTube analytics is a guaranteed method to enhance your YouTube SEO. As with any sort of SEO, the single greatest practice is to provide high quality, useful content that people engage with and share with their friends.

Listed here are a few final tricks to increase your channel’s SEO so your videos rank highly on YouTube’s Search and Suggested videos pages.

Include keywords in your video description

Discover relevant keywords utilizing Google’s Keyword Planner and remember to perform some competitive analysis, too. Scope out what other YouTubers in your niche are including in their video descriptions, and include what makes sense.

YouTube also options “tags,” pieces of metadata that help you steer how your videos appear in organic search. You are allowed to include up to 500 words value of tags, which should be in line with your video topic.

Follow the rules

Building on the previous point, if you are writing your video descriptions, ensure they adhere to YouTube’s guidelines on metadata.

YouTube also has a range of other policies on the content you are allowed to include in your videos. These are mostly common-sense rules, and should not be too hard to follow.

Upload videos regularly

It is well-known that YouTube is becoming more popular than regular TV, particularly among younger people, however, the desire for content on a predictable schedule has not changed. When you could cultivate an audience that is counting down the minutes until your next launch, it is a certain sign that you are making it huge on the platform.

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