Get set to learn all about YouTube Shorts! In this guide, we’ll cover everything you need to know about making and doing well with short videos on YouTube. Plus, we’ll give you some really helpful tips to make your Shorts stand out.
Whether you’re just starting or you’ve been making videos for a while, get ready to make your content even better with YouTube Shorts!
What are YouTube Shorts?
Just like TikTok and Reels, YouTube Shorts are short videos that go up and down on YouTube. They’re part of creators’ and brands’ channels on YouTube. You can make, change, and put music on them before you share them.
Big music companies like Universal, Sony, and Warner Music are involved too. And the cool thing? Shorts can help you get more views, subscribers, and keep things moving (we’ll talk more about that later).
How Long Are YouTube Shorts?
YouTube Shorts can vary in length, starting from a minimum of 15 seconds and going up to a maximum of 60 seconds.
Can You Earn Money From YouTube Shorts?
Great news: You can earn money from your short videos with the YouTube Partner Program (YPP).
To find out if you can join, check out this article on YouTube’s help page.
Why Should You Make YouTube Shorts?
Making a plan for YouTube Shorts can help you get more people interested, improve your longer videos, and connect with new subscribers.
And if you already make TikToks and Reels, sharing them on Shorts lets you reach more people without much extra work. It’s a win for everyone.
10 Tips To Grow With YouTube Shorts in 2024
Are you all set to begin with YouTube Shorts? Check out these top 10 tips to help your channel grow:
Grab Attention
Keep It Short & Sweet
Schedule Your Shorts
Include a Catchy Title
Tease Longform Content
Leverage Trends
Track Performance
Use Captions
Be Consistent
Experiment
#1: Grab Attention
The main aim of short videos is to catch the attention of both users and the algorithm, so it’s crucial to dive straight in.
Our suggestion? Use hooks, just like skin expert and dermatologist Dr. Shah from Doctorly.
#2: Keep It Short & Sweet
The clue’s in the name, so make sure your videos are short and simple.
Whether promoting your longer videos or giving a sneak peek backstage, you don’t need to use up all 60 seconds to say what you want.
Just like Hextra Hunt, the creator of Sims 4, do what’s best for your content!
#3: Schedule Your Shorts
The top trick to improve your YouTube Shorts plan? Plan them ahead of time!
And guess what? We’ve already given you the scoop on how to do it.
#4: Include a Catchy Title
Here’s a tip: A catchy title is significant for your Shorts.
So, think about how you can use just a few words to grab people’s attention and keep them watching (without tricking them).
Look at some YouTube Shorts with catchy titles. Our main point? Because the “subscribe” button is easy to see in most Shorts, you don’t always need to ask people to subscribe to your video.
To put it simply, a fun video with a catchy title is the best way to get noticed.
#5: Tease Longform Content
One of the best strategies for YouTube Shorts? Use your longer videos in a new way.
Why? Sharing snippets of your best longer videos is a surefire way to get more people watching and subscribing.
We’ve already seen big creators like Chicken Shop Date’s Amelia Dimoldenberg do this to promote new videos:
Give it a try and see how much more people get interested.
#6: Leverage Trends
Heads up: Video trends aren’t just for TikTok and Reels!
You can find trends for YouTube Shorts too. From the music tool in YouTube Shorts to the ‘Trending’ page on YouTube, there are lots of ways to find trends, use them for your type of videos, and get more subscribers.
#7: Track Performance
Just like with TikTok and Reels, it’s important to keep an eye on which of your Shorts do the best so you know what to do in the future.
You can check out your Shorts analytics in YouTube Studio Analytics under the Content tab.
You’ll find a ‘Shorts’ section where you can see things like which Shorts are the most popular, if you’re gaining more subscribers, and how often your videos show up in the Shorts feed.
#8: Use Captions
Adding captions to your YouTube Shorts isn’t just a good idea for accessibility; it’s crucial to keep viewers interested.
For instance, 69% of people on social media watch videos without sound in public, and 25% do the same in private.
But don’t worry, there are three simple ways to add captions to your Shorts:
- Type them in yourself using YouTube Studio.
- Let YouTube create automatic captions.
- Use an app like CapCut or Descript.
In short: Don’t forget the captions!
#9: Be Consistent
Consistency is crucial if you want to build your audience with YouTube Shorts.
This means sticking to your chosen topics and how often you post.
Now, onto our last tip…
#10: Experiment
Our best advice for starting with YouTube Shorts? Don’t hesitate to try new things.
Experiment with different ways to grab attention, types of content, keywords, and hashtags.
Then, take note of what works best to refine your strategy.
And that’s it— everything you need to develop your plan and grow on Shorts.
With these tips handy, you’re sure to keep popping up in people’s feeds.