YouTube Shorts – a YouTube app feature for marketers that rivals TikTok and Instagram Reels. It started its first round of testing in India last September. The beta version permits customers to see and create 15-second videos with musical overlays.

Even in its most basic beta form, the Shorts feature has already seen solid efficiency in India. In late February, Google and Alphabet CEO Sundar Pichai introduced that videos on the India-based Shorts participant receive 3.5 billion cumulative daily views. Continue reading →