10 Reasons Instagram Celebrities Are Better Than Brands (2/2)

Continue with some other Instagram celebrities that you can learn from…

6. They reply to your questions

For many followers, Instagram is a method to connect with their celebrities—particularly since the platform is one place where replies—and sometimes clapbacks—actually occur. Instagram Celebrities like Taylor Swift, Selena, and Chrissy Teigen have been known to reply to comments on their posts, and even comment on posts from their followers.

Returning engagement isn’t only a meaningful method to join with followers, it encourages more comments moving forward. Just ask influencer Jenna Kutcher who says, “When people see that I’m online and commenting back on comments, they’re far more likely to interact with my post.”

Kumail Nanjiani responded to several marvellers after his super-hero bod unveil.

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I never thought I’d be one of those people who would post a thirsty shirtless, but I’ve worked way too hard for way too long so here we are. You either die a hero, or you live long enough to see yourself become the villain. I found out a year ago I was going to be in Marvel’s Eternals and decided I wanted to transform how I looked. I would not have been able to do this if I didn’t have a full year with the best trainers and nutritionists paid for by the biggest studio in the world. I’m glad I look like this, but I also understand why I never did before. It would have been impossible without these resources and time. So big thanks to @grantrobertsfit who started working with me at the beginning of the year and made me understand true physical pain for months and months. Then, once we started shooting, a massive thanks to @davidhigginslondon and his team (@ellispartridge, @thebeardypt, @tomcheesemanfitness) for training me almost every day and making me strong, limber and injury free. I can almost touch my toes now. (And thank you for forcing me to do cheat meals David.) Matthews Street Catering for their delicious and healthy meals. And finally, the biggest thanks goes to @emilyvgordon for putting up with me complaining and talking about only working out and dieting for the last year. I promise I’ll be interesting again some day. #thirstyshirtless (Photo by @markupson.) (edit: I left off one very important person: @lancecallahan who trained me for 6 years and helped me build the foundation I could use to do this. Thank you!)

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Some stars, such as Luke Cook from Netflix’s Chilling Adventures of Sabrina have even hosted an Ask Me Anything (AMA) in Stories using the Instagram sticker.
Luke Cook AMA on Instagram Stories

AMAs are an easy method to learn what your followers are interested in. Brands could use them to reply to questions about a new product, be transparent, or simply interact with customers.

7. They know how to use a meme

Memes will never not be popular on the Internet. At their best, memes are funny, shareable, topical, and tend to have broad appeal.

In terms of memes, Instagram celebrities have the added benefit of being in the meme or being meme-adjacent. Reese Witherspoon’s oeuvre has been meme-gold for the actress, who’s posted pictures from Legally BlondeBig Little Lies, and more.

Kristin Bell’s The Good Place meme came right in time for Christmas and was packaged with a thumb-stopping caption. And just as January rolled in, January Jones took part in some name play with a timely meme of her own.

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🔪🔪

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These examples have some things in common. They are timely, on brand, and funny. Utilizing the right meme at the right time could add some levity and relatability to your brand’s personality.

8. They know how to build anticipation

In terms of dropping an album, new product line, or big announcement, most celebs now turn to Instagram to share teasers. Beyoncé, no doubt, has perfected this genre, taking to Instagram to preview her album Lemonade, and breaking the Internet with her baby bump.

Selena Gomez gave people a taste of her newest album with a sound bite and a caption revealing “Something exciting is coming tomorrow.” Meanwhile, anticipation is killing Rihanna’s followers, particularly after she posted this meme:

Writer and star of Schitt’s Creek Dan Levy has been building excitement for the show’s final season with a series of heartwarming countdown posts.

Instagram post by Dan Levy counting down 1 week until the new season of Schitt's Creek

Then there was that time Ansel Elgort had the whole Internet guessing over his series of 17 shirtless selfies. Was he attempting to stir momentum for The Goldfinch? We will never know.

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We do, in fact, love this place.

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Brands preparing for a product launch or big event need to take note. Countdowns and teasers are an effective method to drum up anticipation. So effective, in fact, that Instagram added a countdown sticker to its Stories arsenal this year.

9. They get brand identity and aesthetic

The best brands know the power of a strong visual aesthetic, and that is no different for celebs.

Celebs such as Beyoncé, Jaden Smith, and Kacey Musgraves take a disciplined strategy to their feed. To keep things uniform, Beyoncé posts everything in threes.

Beyonce's Instagram grid

To grow his new album, Jaden Smith painted his feed in a kaleidoscope of pinks and purples.

Jaden Smith Instagram grid

Tinashe took the same method for the launch of her album, Songs For You. Meanwhile, in anticipation of Halloween, actress Vanessa Hudgens posted in black and white for the whole month of October.

Tinashe Instagram grid

Your brand’s visual language needs to be supported by a social media content strategy. Establish themes, grow color palettes, and post photos with intention.

10. They don’t take themselves too seriously

At the end of the day, people log on to social media to get their dopamine kicks and have fun. So give the people what they need and indulge in a bit chicanery sometimes. Most importantly, don’t take yourself—or your brand—too seriously.

Case and point: Kylie Jenner. After her butchering of the one-line lullaby “Rise and Shine” on a YouTube tour of her office, Jenner jumped on the chance. She changed her Insta bio to “rise and shine,” reposted memes, and used the line as a slogan for her skincare line. We have to stan.

Listed here are some other stars that excel at being seriously unserious on Instagram.

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Turbulence I like

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