23 YouTube Statistics in 2020 that Matter to Marketers (2/2)

YouTube Statistics in 2020

Continue with some other Youtube statistics in 2020…

13. YouTube views on connected TV screens have increased 39%

Sure, keep mobile top of mind for your video creation, however, don’t forget huge screens.

There are 250 million hours of watch time are happening on TV screens per day. (Elsewhere, YouTube also says people watch about a billion hours of video on the platform daily.)

Living room watching (i.e., Apple TV, smart TVs, Roku, and game consoles) is the platform’s fastest-developing screen segment.

YouTube for business statistics

14. When selecting what to view, whether a video relates to a viewer’s interests is 3x more important to people than whether it has a famous actor

This stat—straight from YouTube itself—implies that brands need to spend more time understanding their audience and what they care about, and spend less cash attempting to dazzle them with lowest-common-denominator tactics (like celeb guest stars).

15. Likewise, relevance to personal interests is 1.6x more important to viewers than production value

As well, YouTube says that 60% of people who have watched YouTube in the past day say that they watched videos that were related to their personal interests.

The most valuable video content is not essentially the slickest and the most expensive. Brands who’ve pinpointed their audience’s needs will have a much simpler time growing their YouTube channel.

16. Videos watch time on “which product to buy” between 2017 and 2018 doubled

Brands on YouTube could benefit from the fact that people are turning to YouTube videos more and more as they research and determine which product to purchase.

Remember that 80% of people who said they watched a YouTube video associated with a product they need to purchase said that they did so at the beginning of their order process.

Potential customers who’re connecting with your brand on YouTube do not essentially just need to be advertised at. They’re looking for genuinely useful videos that inform and encourage. (And maybe include a killer CTA).

17. 70% more YouTube users are engaging with creators and channels

Between 2017 and 2018, YouTube users increased their engagement every day with creators and videos.

In other words, viewing habits are changing on YouTube. Casual viewers might be more likely to become loyal followers—in case your brand could connect with them.

YouTube advert statistics

18. People are watching 70% less harmful/misinformative/borderline video content on YouTube

That is the platform’s own number, as YouTube looks to measure if their algorithm changes in Jan 2019 really helped with their brand safety problem.

This stat is meant to reassure advertisers and brands that do not want their commercials running alongside, say, fake cancer cures. It is in YouTube’s best interests to take this problem seriously.

YouTube also reports that this 70% reduction means that lower than 1% of watch time in the U.S. is now spent on borderline content. So in case your brand is running YouTube adverts, you could rest assured that your adverts are more likely to run alongside pleasant meditation videos.

19. In the U.S. only, in 2020, YouTube will have 5.5 billion dollars in advertising revenue

That is nearly double what YouTube made off adverts in 2016. Statista’s researchers credit an overall improvement in online video consumption in the U.S.

YouTube Statistics in 2020
Source: Statista

20. The number of channels that earn $10,000 USD per year or more on YouTube grew by 50%, year over year

At the same time, the number of channels making $100,000 USD per year or more grew by 40%.

Of course, this type of income is not just from advert revenue, it may consist of multiple types of YouTube monetization. Regardless, it’s tough to say if that is great news for all content creators on YouTube, or just the really successful ones.

(Nota bene: We feel compelled to point out that YouTube says this development occurred year over year, however, doesn’t mention which years.)

21. YouTube’s Google Preferred ads lift ad recall by 112%

YouTube’s Google Preferred advertisements are advertisements that run on YouTube’s prime 5% hottest channels, so we might count on that these numbers could be spectacular.

Apparently, they also increase purchase intent by 53%. Something to think about when you have advert budget to spend.

22. YouTube is the second most-preferred platform for watching video on TV screens among 18 to 34 year olds, after Netflix

In other words, YouTube is the most-preferred platform that has adverts for watching video on TV screens.

What’s most fascinating to advertisers here is that for millennials who’re watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks.

23. Men speak 2x as much as women in YouTube adverts and get 56% of overall screen time

The Geena Davis Institute on Gender in Media partnered with Google to research 2.7 million YouTube adverts (including 550 billion views) published between 2015 and 2019.

The study concluded that while advertisers tend to make adverts that feature men more often, people watched them less. Actually, 56% of video views were from people watching gender-balanced or women-led adverts.

We hope that these Youtube statistics in 2020 will help you!!!

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