YouTube is the second most-visited site on the web. It has nearly 2 billion users each month, watching videos in over 80 languages. This growing audience makes mastering YouTube a must for any marketer.
However, how do you get began on this booming platform? In this article, we will share 14 beginner Youtube tips for growing your brand.
14 beginner Youtube tips for growing your brand
1. Develop a clear vision
A YouTube Channel with a clear focus is simpler to subscribe to than one that appears to be doing many different factors. Be sure you have a strong vision in place before you begin creating content.
Select something fascinating, relatable, and valuable to your target audience. You could offer different types of videos, however, they should all be related to your viewers.
For instance, AsapSCIENCE has several go-to content kinds. In their “What if…” videos, they utilize research to reply to hypothetical questions. In their “VS” series, they compare and contrast associated science topics.
Each of those approaches is distinct. However, each fulfills AsapSCIENCE’s mission of “making science make sense”.
2. Set up a brand account
To use YouTube professionally, you will desire a brand account that is one of the vital beginner Youtube tips.
Brand accounts embrace features you could not use with personal accounts. For instance, you will get access to valuable audience data through YouTube Analytics. You will also be capable to collaborate with other team members.
3. Create a strong visual identity
Next, ensure that your account looks polished.
Add a channel icon that represents your brand, like a logo. Complement it with an interesting banner picture.
Follow YouTube’s recommended images dimensions to keep away from any stretching. Preview your channel on multiple devices to check everything looks great.
NASA’s icon and banner picture are eye-catching and on-brand.
4. Write a compelling channel description
Always fill in your “About” part. That is the first place potential subscribers will go to know your brand.
Begin with a brief, clickable description of what your channel’s about. Front-load essential info and related keywords to make your YouTube channel more discoverable.
5. Add contact info
YouTube is all about creating connections. Ensure that your firm contact info is simple to find. It will make it easier to build relationships with your followers.
Begin by connecting your other social platforms to your channel banner. (Just click on the pencil icon at the bottom of the “About” part to add your links.)
You could also embrace email addresses and other contact information in your About part. Some YouTubers, like Shameless Maya, even add a P.O. Box address for fan mail.
6. Verify your account
This step is one of the vital beginner Youtube tips! Only verified accounts could post videos longer than 15 minutes. Verification also permits you to create custom thumbnails (we will get into these later).
Verifying is easy. Just fill in your country and phone number at youtube.com/verify.
7. Check out your competitors
Of all the tips for beginning a YouTube channel, competitor analysis is one of the most valuable.
Find successful creators in your niche and spend some time on their channels. Read their descriptions, watch their content, and take a look at who their subscribers are.
Ask yourself the following questions as you browse:
- What types of movies seem to get the most views, likes, or comments?
- What keywords does the creator use to explain their content?
- How do they reply to negative comments?
- What tools or editing software do they use?
- How do they encourage subscriptions?
Use the answers to plan your own content. Build off of ideas that work well and keep away from those that do not.
8. Set a consistent schedule
Consider your channel like a TV show. Plan to post the same time each day, week, or month. That method, viewers will know when to come back for more. [contenupgrade variant=popup]
Keep these easy vlogging tips in mind as you plan:
- Be consistent. Publish at weekly or daily intervals, like Wednesday mornings or Thursday afternoons.
- Post often. YouTube’s search ranking algorithm prioritizes channels that publish regularly. Purpose for 3 or more times per week when you could.
- Be realistic. In case your schedule is too ambitious, you will not be able to sustain it. Ensure you could meet your goals and keep making high quality content.
- Allow some flexibility. If something timely hits, do not be afraid to go off schedule to share the news.
- Space out your content (rather than publishing it ).
- Consider time zones. Are the bulk of your subscribers based on the East Coast or the West Coast? Might you have international followers? Select a time when your target audience is awake and active.
- Share your schedule. Add your schedule to your About part and channel trailer. You could also promote it in your channel artwork, as Feminist Frequency does.