14 Beginner Youtube Tips for Growing Your Brand (2/2)

Last Updated on February 3rd, 2020 at 5:20 pm

Continue with some other beginner Youtube tips for growing your brand…

9. Create a content calendar

Growing a schedule is one thing. Sticking to it’s another!

Make a simple content calendar to make sure you have enough fresh content each week. Schedule ideas for YouTube, as well as any other social platforms you handle.

Growing Your Brand

Reference your calendar often. Do you see any patterns? Content calendars could be a good way to learn what videos perform best and when.

To get began, fill in a copy of Hootsuite’s Content Calendar Template. You could adapt your calendar over time to meet your brand’s needs.

10. Be selective

There are tons of easy YouTube tricks for getting more views for your videos. Being selective is one of the most necessary.

Edit your videos carefully before posting anything. Review all of your footage, cutting out any dull moments. Keep away from awkward pauses and unprofessional-looking pictures. Make every second count to keep your audience engaged.

However, editing is about more than the viewer’s experience. It also affects your search rankings. That’s because YouTube’s algorithm favors videos with a high watch time. The longer you could keep followers excited about your content, the more discoverable it will be.

11. Save content for a rainy day

Life is busy, and making high-quality videos takes time. There will be days or weeks when you do not have time to produce new content for growing your brand.

Help your future self out by making extra videos in advance. Stick to timeless “evergreen” content, rather than trending topics. That method, it will not matter when you publish them.

Chescaleigh’s video on common artist mistakes is less time than her other content. (Take her spotlight on Black History Month, for instance.) She can have posted it any time, with the same good results.

12. Make your videos ‘clickable’

Every day, YouTube users watch more than a billion hours of video. Standing out from the group is not any small feat!

Fortunately, there are tons of YouTube tricks you could use to get noticed. Here are some of our favorites:

  • Create custom thumbnails: The thumbnail is the first a part of your video people see. And though YouTube automatically generates thumbnails if you publish, these usually fall flat. Make your own eye-catching graphics instead to make your content pop.
  • Craft compelling descriptions: Make the most of your video descriptions by including keywords, hashtags, and more. Embrace the most important info right up front, so people see it first.
  • Optimize your title: Select something short and punchy. Spark curiosity, solve an issue or make somebody laugh. Give viewers a real reason to click on, and they will.

13. Build playlists

Over 70% of time on YouTube is spent watching algorithm suggestions. Ensuring your content makes the cut is one of the most necessary beginner YouTube tips.

That is where playlists come in. Playlists keep viewers moving from one video to another, boosting total watch time. They are a easy method to enhance your videos’ performance in the algorithm.

Plus, playlists also help viewers uncover more of your content. This makes them a good way to encourage YouTube subscriptions.

AntsCanada is very creative with their playlists, offering viewers a lot of different options. Some are organized by topic, such as “Termites” or “Asian Marauder Ants.” Others concentrate on the kind of video, like “VIP interviews” or “Relaxing Ant Ambiance.”

Growing Your Brand

14. Cross promote

Finally, keep in mind to share your hard work with the world!

There are a lot of free ways to grow your channel. Getting the word out on social media is one of the simplest—and most effective.

That is because YouTube’s algorithm prioritizes outside traffic. Clicks from Fb or Twitter are a easy method to increase your video’s discoverability.

Promote new content every time you post. Share updates on your social channels, as well as your site, blog, or newsletter. Craft a unique message for each platform to keep things fresh for growing your brand.

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