It’s no secret that Facebook is a powerful selling tool. With over 2.936 billion monthly active users, Facebook provides brands with an unprecedented opportunity to reach potential customers with whom they’re already spending a significant amount of time. And while many brands are successfully using Facebook to drive sales, there’s always room for improvement. This article will share 15 strategies that brands can use to 10X their Facebook sales.
Is Facebook A Good Place to Sell?
Of course, before we dive into the strategies, it’s important to answer the question: is Facebook a good place to sell? The short answer is yes. In fact, Facebook has become one of the most popular places for people to discover and buy products online. A study by social media marketing platform Hootsuite found that 54% of social media users have purchased a product they saw on Facebook.
What’s more, Facebook’s advertising platform is incredibly effective at driving sales. A study by marketing software company AdEspresso found that Facebook ads have an average click-through rate (CTR) of 1.9%. That may not sound like much, but it’s actually 10 times higher than the average CTR for banner ads, which is just 0.19%.
So, if you’re not using Facebook to sell products, you’re missing out on a huge opportunity. But how can you make sure that your Facebook selling strategy is as effective as possible? Let’s take a look at 11 strategies that can help you 10X your Facebook sales.
15 Strategies for Brands to 10X Your Facebook Sales
1. Use Facebook Live to Sell Products
Facebook Live is a great way to connect with potential customers and sell products in real-time. You can use Facebook Live to give potential customers a behind-the-scenes look at your brand, show off new products, or answer customer questions. What’s more, Facebook Live videos are given priority in the News Feed, so your target audience is more likely to see them.
2. Use Facebook Advertising To Sell Products
Facebook Ads are a great way to reach potential customers and sell products. You can use Facebook Ads to target potential customers based on their location, demographics, interests, and behaviors. What’s more, Facebook Ads are relatively inexpensive, so you can reach a large number of potential customers without breaking the bank.
3. Use Product Videos To Sell Products
Using videos to sell products on Facebook is a great way to capture potential customers’ attention and communicate key information about your product. You can use video ads, product demo videos, or even just simple video posts to showcase your products and drive sales.
4. Use Facebook Groups To Sell Products
Facebook Groups are a great way to connect with potential customers and sell products. You can use Facebook Groups to create a community around your product, answer customer questions, and build relationships with potential customers. What’s more, you can use Facebook Groups to target potential customers with ads.
5. Use a Shop Tab on Your Facebook Page To Sell Products
If you have an online store, you can add a Shop tab to your Facebook Page so that potential customers can browse and purchase your products without ever leaving Facebook. This is a great way to make it easy for potential customers to buy your products and increase sales.
6. Use Facebook Messenger To Sell Products
Facebook Messenger is a great way to connect with potential customers and sell products. You can use Facebook Messenger to answer customer questions, provide customer support, and even take orders and process payments. What’s more, you can use Facebook Messenger to target potential customers with ads.
7. Use Instagram Shopping To Sell Products
If you have an Instagram account for your business, you can use the Instagram Shopping feature to sell products on Instagram. This is a great way to reach potential customers who are already using Instagram to discover and buy products.