16 of the Best Facebook Ad Examples to Inspire Your Next Campaign (2/2)

Continue with some other the best Facebook Ad examples…

Facebook lead generation advert examples

9. Wimbledon

Wimbledon Facebook lead generation ad 1

Wimbledon Facebook lead generation ad 2

 

Wimbledon Facebook lead generation ad 3

What’s good about this advert

  • Running just as Wimbledon 2019 came to a close, the advert uses current excitement to make a lead database for next year’s event. How can your brand utilize excitement about something that’s newsworthy now to build brand awareness (and a list) for later?
  • Several versions of those Facebook lead ads ran, that includes both men’s and women’s players, to maximize recognition among followers.
  • The lead form asks for minimal details, all of which autocomplete. (I blanked out my email address.) To maximize form completion, particularly on mobile, it’s vital to only ask for the details you need. Ideally, stick to ones that Fb could autocomplete.

10. LeadFamly

LeadFamly Facebook lead generation ad 1

LeadFamly Facebook lead generation ad 2

What’s good about this advert

  • A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer on this lead generation advert.
  • The advert shows a picture of the guide, though it’s a digital download. This helps make a sense of value for potential opt-ins.
  • The advert copy emphasizes, twice, that the guide is free.
  • The “Download” call-to-action makes it clear that once you click on the advert, you are doing to gain access to a file.

Facebook offer advert example

11. Project Tea

Project Tea Facebook offer ad 1

Project Tea Facebook offer ad 2

Project Tea Facebook offer ad 3

What’s good about this advert

  • Project Tea’s offer is clear and makes a sense of value for the potential customer without significant cost for the merchant.
  • An easy bonus freebie like this could be a good way to get people into a store who might go on to become regular customers.
  • The “Get Directions” call-to-action button redirects to the user’s map app, so they could see exactly where the shop is and how to get there.
  • When a buyer clicks on the offer, it is saved to their Fb account, so they could always find it. They will get a reminder from Fb when it’s about to expire.

Facebook Stories advert example

Fb Stories now has more than half a billion daily active users, so this kind of Fb advert placement should no longer be considered an afterthought.

12. Sephora 

Facebook Stories ad from Sephora

What’s good about this advert

  • Sephora uses bold colors and huge type to catch viewers’ eyes in the fast-moving Stories format.
  • A free offer is a good way to grab attention. Since Stories are primarily utilized by younger Fb users, making it an in-store-only offer is an effective strategy to draw younger potential customers into stores.

Facebook Messenger advert examples

Keep in mind, Fb Messenger is the most-downloaded app—making it an even more prevalent download than the Fb app itself.

13. Headspace

Headspace Facebook Messenger ad

What’s good about this advert

  • The colors and bold graphic style are eye-catching, even at a small size.
  • I only saw this advert in Messenger after I had clicked on an advert from the same Headspace campaign in the Fb newsfeed. Meaning I recognized the branding of the small graphic at first glance, though it wasn’t the same as the one I saw on the newsfeed.
  • The seasonal copy and price discount make a sense of urgency.
  • The advert points to a dedicated landing page for this campaign.

14. Hilton

Hilton Facebook Messenger ad

Hilton Facebook Messenger ad

What’s good about this advert

  • Rather than advertising the hotel itself, this advert promotes a recruiting campaign at the Hilton Amsterdam Airport Schiphol. It’s an excellent use of the more personal advert placement in a Fb user’s chat list.
  • The advert copy is written so that the few words visible within the chat screen convey the advert’s message—“We are currently recruiting”—without being cut off.
  • Clicking on the advert provides complete details of the roles Hilton is recruiting for and sends people to a dedicated jobs page to learn more. Even if these particular roles aren’t a match for somebody who’s clicked on the advert, they might find another suitable role on the site.

Facebook Dynamic Advert example

15. Iceland Air

What’s good about this advert

  • The images show off Iceland’s scenery—a prime selling point that inspires clicks to Iceland Air’s stopover campaign.
  • The adverts utilize dynamic creative to maximize appeal for each Fb user based on actions logged by the Facebook pixel.
  • The dynamic adverts built off a previous picture and video advert campaign. Incorporating the dynamic creative result in a 39% increase in reach, 51% increase in conversion rate advert 96% increase in ROI.

Facebook App Install advert example

16. Starbucks

What’s good about this advert

  • An app install advert is an unexpected choice for Starbucks, a brand whose main business is selling coffee. However, an app download might be more valuable for the company over the long term than a single buy of a tie-dye frappucino, since it could encourage buyer loyalty and increased buying. If your online business gives a loyalty-driving app, this is usually a good strategy to consider, even if the app isn’t your main business.
  • For a free app, “Install now” s a low-commitment call to action, since no money changes hands.
  • The advert copy does a great job of highlighting the advantages of app installation: rewards, skip the line and order ahead.
  • The picture is seasonally appropriate for an advert run during the summer.

Now that you have got some good Fb advert examples to model, you may want to dig deeper into how the different Fb advert formats work.

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