Are you seeking ideas for your Black Friday social media content? As a major shopping day, brands are expected to go all-in to grab customer attention. From imaginative graphics and compelling captions to interactive videos and influencer partnerships, leverage these ideas and examples to ensure your Black Friday social media post shines.
Black Friday social media post ideas
Ready to kick off the holiday shopping season? These Black Friday social media post ideas will help you drive sales and create buzz around your brand.
10 Black Friday Instagram posts
Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. Here are some of our favorites.
1. Nicole Miller’s holiday fashion shoot
Nicole Miller’s Black Friday post showcased their dark and glittery winter offerings with behind-the-scenes footage from their holiday fashion shoot.
2. Swoveralls plays with time
Nothing grabs attention like a mind-bending trick. Swoveralls nailed it in their Black Friday post, using stop-motion to showcase their overalls seamlessly transitioning from couch to work in no time.
3. Larsson & Jennings keep it simple
Black Friday social media ideas don’t have to be complicated. In this Instagram Reel, jewelry brand Larson & Jennings uses a simple text overlay and a quick video of a brand rep rejoicing at the news of the ongoing sale.
4. Walden Watches nails the static post
While video content is all the rage, don’t underestimate the power of a well-designed static post. Walden Watches created a clean and aesthetically pleasing post that showcases their Black Friday watch sale.
5. Kulakinis taps into UGC
No budget for a Black Friday photoshoot? No worries. Your customers are likely already posting about your products on social media. Kulakinis used this user-generated content (UGC) in a carousel post.
6. We Are Knitter’s leverages shoppable posts
Make it easy for your customers to shop your Black Friday deals with shoppable posts. We Are Knitters includes a “Shop” tag on their Instagram post, allowing users to easily purchase its luxury yarn without leaving the app.
7. Natasha Denona gives an action shot
Makeup brand Natasha Denona shows users how to apply and blend its eyeshadows in this Instagram Reel. By showcasing the product in action, potential customers can see how the makeup looks and performs, making them more likely to purchase.
8. B&H Photo keeps us guessing
Use suspense to keep users engaged, like this B&H Photo Reel showing a customer fast-walking to its Black Friday sale.
9. Pro Direct Soccer gets transparent about pricing
Customers want to know they’re getting a good deal on Black Friday. So, put your price front and center like this Pro Direct Soccer Reel.
10. When in doubt, demo it out
Erin Condren Design gives Black Friday shoppers a full walkthrough of the various customizations and designs available in her planners.
10 Black Friday TikToks
TikTok has taken the social media world by storm, and it’s a great platform for showcasing your Black Friday deals in a fun and creative way. Here are some ideas to get you started.
1. Best Buy makes the customer the star
Best Buy’s quirky Black Friday TikTok features customers’ faces when they find the perfect item. Can you see yourself in this store?
2. Glossier tells a customer story
Are you serious enough about your Glossier haul to make an Excel spreadsheet? This customer is.
3. VS Pink takes viewers on a POV shopping spree
This POV-style TikTok from Victoria’s Secret Pink takes viewers Black Friday shopping in the store. It’s an immersive experience that makes viewers feel like they’re there in person.
4. Lululemon puts deals in the spotlight
Sometimes you just want to know what and how much. This Lululemon TikTok tells viewers exactly what they can save on.
5. Walmart focuses on deals, deals, deals
While TikTok is known for its human-led content, this video from Walmart is all about the deals. It’s a quick and easy way to showcase their Black Friday offerings.
6. Amazon gets… weird?
It’s not totally clear what’s happening in this TikTok from Amazon, but the catchy tune and quirky visuals make it hard to look away.
7. More from Amazon, this time with a touch of influence
For this ad, Amazon partnered with TikTok sensation Chari D’Amelio to showcase their Black Friday deals in a fun and relatable way. It’s a great example of influencer marketing done right.
8. Booking.com gives an experience
Traveling isn’t just about the destination, it’s also about the journey. Booking.com uses this philosophy in their Black Friday TikTok, featuring a fun and quirky trip through different travel locations.
9. Fenty takes the shopping online
These days, sales don’t end on Friday. Keep your e-commerce store going with Cyber Week deals, like Fenty Beauty did in this TikTok.
10. Vessi makes a statement
Vessi proves the strength of its waterproof shoes by covering them in muck! Proving once and for all that these shoes should be at the top of your Black Friday shopping list.
9 Black Friday Facebook posts
Need more Black Friday social media ideas? Here are a few creative Facebook posts that will excite your audience for the biggest shopping day of the year.
1. Dodge says miss the mall, hit the road
Dodge wants you to skip the crowded malls and instead, hit the road in one of their vehicles this Black Friday.
2. Thirty-One Gifts walks us through its best products meet your holiday movie marathon essential thirty-one gifts
Thirty-One Gifts not only showcases their products in this reel but also offers a sneak peek of their Black Friday deals.
3. Only Curls’ customers show you how it’s done only curls wash day routine
Styling curly hair can be a struggle, but Only Curls’ customers show us their before and afters using the brand’s products. Plus, it’s a shameless Black Friday plug.
4. MeUndies six days of savings
MeUndies takes advantage of the week leading up to Black Friday by offering a different deal each day.
5. Dyson follows up
Dyson doesn’t let customers forget about it after Black Friday ends. This post-sale video educates recent buyers on how to use its products the right way.
6. KFC does Black Friday too
Even fast-food chains like KFC get in on the Black Friday fun with creative deals and promotions.
7. Paris Jewelers lets it shine
Paris Jewelers knows Black Friday is the perfect time to showcase their sparkling jewelry.
8. Samsung says start early
Samsung reminds customers to start shopping early to take advantage of their Black Friday deals.
9. Skims teases its Black Friday sale
Skims teases their Black Friday sale with a simple, eye-catching ad featuring their signature intimates.