3 Ways to Use Live Video for Small Businesses

Do you need to generate more curiosity for your enterprise?

Questioning if live video may help?

Every single day, companies are utilizing reside video to attach with their prospects in a uniquely private approach. On this article, you’ll uncover 3 ways small enterprise house owners are utilizing live video to market their services.

#1: Present How Your Product Is Made

Social networks are providing you with more instruments to indicate off what makes your corporation distinctive, so why would you continue to use the identical strategies from years previous?

John Kapos, higher often known as Chocolate Johnny, owns Perfection Chocolates in Australia. He makes use of Periscope to broadcast the chocolate-making course of, answering questions as he goes. He repeatedly has viewers asking to purchase his scrumptious wares. Reasonably than hold social at arm’s size, Kapos embraces live video. You may invite folks from all around the world into your online business daily.


Instruments reminiscent of reside video allow you to combine social advertising and marketing instantly into your day-to-day enterprise. In case you’re attempting to generate buzz about your bakery, for instance, you possibly can observe the previous adage of “Present, don’t inform.”

Bakers can use Fb Dwell and Periscope to broadcast themselves adorning an elaborate wedding ceremony cake. Realtors can use these instruments to take an intimate tour of an thrilling new property. Golf programs can broadcast a video of a professional giving a helpful tip. The chances go on and on.


Doing this may humanize your online business. When you don’t, you may run the chance of simply being a faceless brand, ignored on a platform the place persons are greater than keen to speak.

Immediately’s socially savvy shopper desires to go deeper and know the enterprise past your title and cellphone quantity. When you don’t need to present the human facet of your small business, your rivals will fortunately discuss to these prospects. By means of dwell video, you may foster a deeper connection together with your prospects, who can get to know the background of your merchandise. Give it a shot!

#2: Launch New Merchandise and Contests

Pictures are an effective way to announce a sizzling new product. Video is even higher. Live video may be the ace up your sleeve, should you’re attempting to generate buzz round a launch. Manufacturers large and small have used Facebook Live and Periscope to get folks excited a couple of product, new service, or contest.


Doritos took to Periscope to get individuals excited a couple of new taste of tortilla chips referred to as Roulette. Followers had been randomly chosen to strive the brand new product on Periscope and share their reactions with the world, producing great phrase-of-mouth concerning the new providing.


Pufferbellies Toys & Books, a kids’s bookstore in Staunton, Virginia, makes use of Facebook Live to showcase books and new merchandise. As an illustration, the “unboxing” video beneath, which was posted round Easter, generated practically 2,500 views and had commenters asking about availability. These are the sorts of leads small companies often pay to get.

Pufferbellies co-proprietor Erin Blanton stated that dwell movies assist the shop attain extra prospects. She added that she has “positively” earned gross sales as a direct results of Fb Dwell broadcasts.

“Years in the past, we’d get a lot of gross sales simply from posting images or common movies, nevertheless it’s simply more durable to succeed in folks with that kind of content material nowadays,” Blanton mentioned. “So I used to be actually excited to see that the dwell movies appear to be reaching extra of our prospects. It’s good to get our content material seen!”

And that Easter unboxing Fb Stay video? Blanton instructed Bob Phibbs of The Retail Doctor that she bought out of most of the gadgets featured within the broadcast.

Utilizing Fb Stay for giant bulletins like product launches has one other profit: focused promoting. After the video is completed, you need to use your Facebook video as the premise for an advert geared toward your goal demographic. Invite individuals to activate notifications for whenever you go stay to assist entice extra viewers.

Not showcasing your merchandise can result in confusion from followers and clients, who may see you as an entertaining broadcaster, however don’t know what you’re promoting or why you’re on Periscope or Fb Live.

Read more: How to Use Video to Boost Engagement on Facebook

#3: Take Your Viewers on Location

Frameable Faces, a photograph studio in Michigan, swears by Periscope. Homeowners Ally and Doug Cohen use Periscope to talk with individuals everywhere in the world and showcase their studio.


They use Facebook Live to broadcast once they’re taking pictures at cool areas and have turn out to be in style for a each day morning present. Additionally they know that consistency is essential on stay video and have a set schedule of broadcasts, so followers anticipate future exhibits.

Right here’s a peek at their Periscope schedule:


Doug advised me that he’s gotten new purchasers by way of broadcasting on Periscope, although it’s exhausting to measure direct enterprise from live-streaming simply but. He stated that stay-streaming helps to reinforce the expertise for present purchasers, who will hopefully unfold the phrase amongst their family and friends.

“There’s little doubt that we’ve created buzz regionally and worldwide with dwell video, which we nonetheless really feel will proceed to yield ends in the long run,” Doug stated. “Periscope and live video proceed to develop and we predict with that development will come extra alternative.”

They’ve positively constructed fairly a following. Ranging from scratch, Frameable Faces scaled each day, constructing a fan base of four,000. After landing on the trending record, followers exploded to twenty,000+. Doug attributed the rise to a constant Periscope technique and by no means being afraid to have interaction with viewers.


When you don’t need to go reside on Fb or Periscope every single day, it helps to have some consistency, even when it’s only one set time per week. Experiment with completely different occasions and discover what’s proper on your viewers, then keep it up. “Scheduling one thing goes consistent with linear TV and exhibits that a brand or broadcaster cares in regards to the neighborhood,” Summit. Live founder Ryan A. Bell said. “That is the neatest factor to foster having an precise present.”

Whereas some folks with large followings can go stay at a second’s discover and have hundreds of viewers, most small enterprise house owners have to construct as much as that.

Not setting a schedule could lead on you to chatting with nobody, or solely getting a few uninterested viewers. Should you simply go dwell at random instances, you’re not giving your viewers time to organize to your broadcasts. Having a constant schedule will make you extra snug in entrance of the digital camera and can get you in the suitable state of mind for broadcasting.


Live video is the new product on social media proper now, however many small companies are nonetheless afraid to leap in. Both Facebook and Twitter have made live video a marquee product, giving nice actual property to broadcasts.

Live video is essentially the most uncooked, natural platform on the market proper now, and individuals are becoming a member of to view en masse. Now you understand how one can be part of this neighborhood and assist your enterprise develop.

Read more: The 5 Follow-Ups You Need to Convert Contest Leads into Real Customers

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