5 Marketing Practices for Travel Agents

As a travel agent within the twenty first century there’s nothing more irritating than listening to the frequent query “Folks nonetheless use journey brokers?”

Sure, sure they do certainly.

And as a journey agent you want your title to be identified as a way to have a robust on-line presence.

A technique to do that is thru interactive social media accounts.

Sadly lower than 20% of journey brokers see social as a vital channel to their enterprise.

For those who’re a part of that 80% of naysayers, my aim with this text is to vary your thoughts.

Social can give you the results you want, it’s time to learn the way.

Why You Want Social in Your Advertising Arsenal

Should you’re nonetheless crossing your fingers and wishing for social media to vanish, you’re out of luck. Social media goes completely nowhere.

As a travel agent you might want to embrace this channel as one other option to unfold the word about your corporation.

In case you’re at the moment utilizing e-mail, junk mail, going to commerce exhibits and always updating your web site, sustain the great work. Social media isn’t a alternative for any of those advertising and marketing methods. It’s a needed addition.

Social permits you to talk with purchasers or potential purchasers in a special tone and format than another advertising and marketing channel. The varied platforms help you get to know your prospects and to construct and strengthen relationships.

You can provide your experience to these asking questions and set up your self as an authority determine, whereas additionally bringing in new leads by having your title and voice recognized.

The way to Use the Numerous Platforms

Facebook – Fb is the most effective place to begin out when doing social media for your small business. Let’s face it, most of your present or potential shoppers are on Fb.

The platform additionally makes it very easy to generate new Followers, as you may merely goal present purchasers on the platform by coming into your current e-mail listing into Facebook and goal a Page-promoting advert (for minimal value).

Twitter – Twitter is the most effective platform for up-to-the-minute information and actual-time conversations. In case you can construct a Twitter following of travel loving people it may be an effective way to speak. You possibly can create a community of like-minded people the place you possibly can share info, articles or offers you must provide.

Instagram – Instagram is checked out as a very powerful social community by many travel agents as journey is one thing that’s so simply visually represented. With Instagram you possibly can create a way of need and join with followers emotionally. You may also discover these customers in search of some dream-worthy photographs by means of the placement tag and hashtag options of this platform.

Pinterest – Pinterest is one other visible platform excellent for travel agents. You’ll be able to create pinboards of content material that appeals to your shoppers. You may also hyperlink to Facebook and Twitter to extend the notice of your pins.

What Ought to You Use Social For?

As a travel agent the social media prospects are limitless. I wish to provide you with a fast glimpse of all of the various things you are able to do in your social accounts.

  • Monitor what others are saying about you: On the totally different platforms you possibly can observe any mentions you get by others speaking about your providers. For instance, as soon as a shopper will get again from trip you may request that they publish a suggestion on Twitter “@-mentioning” you or sharing a photograph and tagging your web page in that photograph. This helps to function PR for your corporation, increasing your attain and consciousness to new people.
  • Promote events and offers: Should you’re attending a journey expo, commerce present or internet hosting a shopper appreciation social gathering, social media is an effective way to tell folks about it. It’s also possible to promote any offers or gross sales you’re having on particular locations.
    For instance your Facebook cover photograph might promote a flash sale on flights whereas your newest Instagram submit could also be a visible a few deal on an all-inclusive in Mexico.
  • Run contests: As a journey agent, a social media contest is a unbelievable option to drive conversions, acquire new followers and generate new leads for the long run. We are going to dive into contest examples under.

Read more: 5 Marketing Tips to Enhance Your Social Media Channels

5 Examples of Methods You Ought to Try

Explaining the significance of social media via words doesn’t provide the inspiration you have to comply with by way of. So let’s dig into some real-world examples that you would be able to simply emulate for your corporation.

1. Use Social To Showcase Present Sizzling Spots or Resorts

Luxe Travel constantly posts about trip places with attractive images and descriptions. This can be a nice technique to showcase locations and post about latest resort companions.

Travel Agency Social media


2. Post About Offers and Promotions

Facebook, Instagram, Pinterest can all be used to visually inform your followers or potential followers about present or upcoming offers. Right here Tucan Travel has showcased a visually interesting and humorous photograph to seize the attention of followers and inform them about their deal on Peru. Who doesn’t love an excellent llama close up?

Travel Agency Social media

3. Run Social Media Contests

This social contest from Adventure Canada is the right instance of internet hosting a contest on Facebook and producing a excessive quantity of leads. They’ve used an eye catching image and an attractive worth to get practically 8,000 members on this referral contest. As a referral contestthis additionally means they’re increasing their attain to new people unaware of the Journey Canada.

Travel Agency Social media

One other instance might be seen under from Tucan Travel who ran a photograph contest which gained them tons of recent leads whereas additionally gaining consumer-generated content material which they might doubtlessly use for advertising and marketing campaigns sooner or later.

Travel Agency Social media

4. Show Images of Your Consumer’s Latest Travel Experiences

Showcasing your purchasers’ photographs is a superb thought as they may need to share it with their mates and it will increase the attention of your online business. It additionally serves as a public relations instrument to point out that you’re an professional in your area and that others belief you.

These two examples from TucanTravel are the right approach to show your previous shoppers’ experiences as a type of social proof. The primary (on the left) shows a consumer submitted photograph whereas the instagram account on the suitable exhibits their purchasers on their journeys having a blast. An effective way to get engagement in your social media accounts.

Travel Agency Social media

Travel Agency Social media

5. Share Travel-Related Articles that Would Curiosity Present and Potential Clients

As somebody who likes to travel, I do know the significance of analysis earlier than a visit. Vacationers are all the time on the lookout for recommendation and knowledge, so utilizing social to share articles or ideas is a good technique to get people interacting along with your posts.

This put up from Luxe Travel does simply that, giving followers recommendation about learn how to tip folks all over the world.

Travel Agency Social media


I hope that this text has proven you the significance of social media in your travel company and how one can implement completely different methods to seek out success.

It’s not going to be an in a single day house run, I’m not going to lie. However by persistently constructing your social media followings you can begin partaking followers and make your business extra visible on-line.

The perfect technique is to start out off sluggish with one platform and work your means as much as social success.

Read more: 8 Best Solution to Get More Likes on Facebook

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