5 Sure-Fire Facebook Contest Ideas

Running Contests on your Facebook Page is a straightforward strategy to get new Facebook likes, email subscribers and gross sales leads for your small business. On this article I’ll present you 5 nice Facebook contest concepts that you should use to create extremely partaking and focused contests in your Facebook Page.

Table of Contents

#1: Inform Us How You Would Use [Product] to Win it!

This Facebook contest idea is simple: ask people how they’d use your product if they owned it. Encourage creative, fun, or unique responses. You can then award the product to the winner and ask them to send in a photo of them using it as described, giving you valuable user-generated content.

This contest format is a favorite because it drives deep engagement for two reasons:

It encourages entrants to think about ways to use (and potentially purchase) the product, making them more likely to buy it if they don’t win.
It generates social proof (testimonials) for your products.

According to a Forrester Research report, 70% of U.S. online adults trust recommendations from friends and family, and 46% trust consumer-written online reviews, compared to just 10% who trust ads and 9% who trust text messages from brands. This makes each contest entry far more effective than any ad.

Greatest Practices for Facebook Contest Ideas #1

Within the contest description/particulars present some icebreaker examples to get individuals
Within the posts you make in your Facebook Page to advertise the competition embrace person entries (and your individual favorites) of learn how to use the product
Select a product that’s straightforward to think about attention-grabbing makes use of for. The product must be pretty mainstream that most individuals would have a use for, so everybody can simply consider one thing. The more area of interest the product, the much less individuals will know the way to use it, and subsequently enter.

#2: Take a Picture of Your self Utilizing [Product Name] OR At [Location] OR Doing [Activity]

This contest thought entices your clients to take images of themselves interacting together with your merchandise/providers or whereas they’re at one among your brick-and-mortar places. It’s much like #1, in that it creates a private suggestion/testimonial for your small business, however has each a serious benefit and drawback:

Benefit: A photograph gives convincing proof that you just suggest an organization and its merchandise, as you both have to have bought a product/service from the corporate or have visited one in all its areas.

Drawback: An entrant should have already bought your product/service or visited one in every of your places, which is a excessive barrier to entry.

For this sort of contest to achieve success it’s worthwhile to have already got a variety of prospects and followers in your Facebook Page. Why? Solely a average share of your clients will see or enter your contest. And to enter they should take the time to take a photograph of themselves doing one thing very particular. This once more will lower the variety of prepared entrants in your contest.

Try an instance under utilizing Wishpond’s Picture Contest App:

Finest Practices for Facebook Contest Concept #2

Select a product that lots of people personal, or a extremely well-liked retailer location, to maximise entries
Do your finest to decide on merchandise that aren’t liable to having inappropriate photos taken with them to keep away from undesirable photographs
Present pictures constructed into the competition design of individuals utilizing the merchandise or at your retailer location to provide them concepts on how they’ll do it themselves.

#3: Title our new [Product]

People enjoy this type of contest because it allows them to creatively engage with your product and have a say in your brand. This not only fosters goodwill but also shows that you care about and listen to your customers.

Allowing customers to name your product also provides valuable insight into their perceptions and what they value. The name they choose reflects their first impression and understanding of the product’s purpose and strengths.

Check out an example of a “Name our new [Product]” contest from Cotton Carrier:

Best Practices for Facebook Contest Idea #3:

Choose products that are unlikely to inspire inappropriate names to avoid unwanted entries.
Provide detailed information about the product’s specifications and uses, so participants can understand it and come up with fitting names.
Use the winning name. To ensure it’s one you’re happy with, narrow down the top ten most-voted names and have an internal panel (or yourself) select the final winner.

#4: Caption This to Win [Prize]!

The rise of memes on websites like Reddit has made photo caption contests popular for engaging followers. The basic idea is to post an image of something humorous or outrageous. Then, ask people to write a caption (title) for it.

For example, this image that Walmart recently posted on its Facebook page makes me think of a cat saying, “I don’t find this amusing, human!”

Greatest Practices for Facebook Contest Idea #4

Use a quite simple picture that folks don’t have to consider or decipher
Don’t use non secular or political figures or symbols – this could result in a lot controversy
Use animals or infants in your pictures – these are statistically probably the most partaking images on Facebook

#5: Vote on which [Product/Service] We Ought to Placed on Sale

This contest is great for driving sales. Simply select 2-8 products, display them on a page, and let people vote. Add a title like “The product with the most votes will be 50% off next week.” After the contest ends, post the winning product on your Facebook page and send an email to all participants explaining how to redeem the discount.

A twist on this is asking people to vote on which product or service should be added to your seasonal lineup, like Mountain Dew’s annual Dewmocracy Challenge, where fans vote on the new flavor to launch.

Collective has constructed a distinct segment for its enterprise by utterly crowdsourcing it’s product design via the usage of voting competitions. It asks their clients to vote on which bag designs they need to flip into actual merchandise to promote. Take a look at our case study of how they’ve used Wishpond’s Vote Contest App to do that.

Listed here are a couple of finest practices to observe when operating such a Facebook contest:

Offer equal discounts on all products to avoid skewing results.
Include diverse product categories to appeal to all customers.
Encourage comments on the best product in the contest description.

Conclusion

Facebook contests can drive targeted leads for your business in short bursts. However, ensure the contest reflects your brand’s core values.

Long-term, these contests build a loyal customer base that values your business beyond just the products or discounts. Regularly engaging in a fun way creates trust and turns participants into long-term customers.