In line with a current Forrester Research report, “70% of US online adults trust brand or product recommendations from friends and family”. That very same report indicated that 46% belief on-line opinions written by clients, however solely 10% belief on-line advertisements and firm written textual content messages.
What does this imply for you, as a marketer? It’s worthwhile to change your branded push advertising and marketing, and shift your methods to be getting actual, genuine optimistic buyer suggestions in your merchandise and enterprise.
Genuine evaluations can truly be a greater advertising software than tons of inventive pushed out instantly by an organization themselves. Actual, genuine client evaluations by family and buddies can set up a belief and loyalty along with your model that each one your one-way promoting can’t.
Listed below are four Positive-hearth Strategies you should utilize to get nice, genuine testimonials about your enterprise, and make them seen by family and friends.
#1: Video Contests
A video contest can generate tons of optimistic suggestions in your product or model; and it creates very genuine Consumer Generated Content material (UGC) out of your prospects, exhibiting or telling the deserves of you what provide.
Based on comScore, video testimonials about your online business, service or product can increase your advertising and marketing efforts by 19 to 25%. Getting your shopper to make their very own video for you, and posting it via your Facebook is a really highly effective advertising tactic for your corporation.
The video testimonial you ask for may very well be so simple as a brief 15 second webcam video about nice service your organization supplied. It could possibly be as advanced as an edited video telling a story about how your shopper makes use of and loves your product.
You may add a voting factor to your video contest too. This supplies better virality. Entrants will wish to win by getting probably the most votes on their video, so they may share your contest and their entry with their mates on Facebook.
On this instance, PreSonus hosted a video contest on Fb, to realize buyer testimonials for one in every of their merchandise, Studio One. They gave away a cool prize for his or her prospects, associated to their trade.
The end result? That they had almost forty entrants of passionate clients telling how a lot they love the product. You actually can’t purchase more genuine, convincing advertising and marketing for a product.
Best Practices for Utilizing Video Contests to Get Buyer Testimonials on Facebook
- Make your video contest pointers clear
- Have an amazing prize, or prizes to generate numerous curiosity in your video contest, and make it definitely worth the effort of your contestants
- Cross promote your contest to your web site, your social websites, and through e-mail
#2: Essay Contest
An essay contest will get your prospects to write down about your model. Like a video contest, it might generate tons of UGC testimonials about your product, service and enterprise.
In accordance with Search Engine Land, “72% of shoppers belief on-line opinions as a lot as private suggestions.” Asking your shoppers for written opinions of your product and having them publish it on to your Fb Web page provides you genuine confessions that may add a lift to your product gross sales. A optimistic overview from an actual client may be extremely useful to your backside line.
An essay contest generally is a lot simpler to enter than a video contest. However, you continue to need to be sure to have a prize for the competition than will induce probably the most participation, and to get entrants feeling good about your model. Make your prize company associated. It you’re asking for a product testimonial, make the prize an adjunct of your product, or a present certificates at your retailer.
Add a voting component to your essay entries, and your contest can turn into a really sturdy advertising and marketing instrument. Members will share their testimonial to get their pals to vote for them. Not solely does this unfold your contest, it markets your merchandise with a private on-line overview to buddies of Followers on Facebook.
Greatest Practices for Utilizing Essay Contests to Get Buyer Testimonials on Facebook
- Present brand associated incentives to enter your essay contest
- Embody a voting aspect to get the testimonials seen by mates of followers
- Make the competition simple to enter, with an attention-grabbing theme, for larger participation
#3: Photograph Contests
Pictures of your merchandise or service will be price a thousand phrases. Producing optimistic, genuine images of your merchandise on Fb will also be price thousands of gross sales.
Pictures on Facebook receive 53% more engagement than the common put up. Getting your purchasers to submit beneficial photographs of your merchandise exhibits actual folks having fun with your product in actual conditions.
In a photograph contest, you ask your Followers to add a photograph primarily based on a theme you make for them. To get product associated photographs, for instance, you could possibly ask your Followers to submit their finest pictures of your product in a specific setting or state of affairs. Should you promote ladies’s trend, you might ask your Followers for his or her finest picture of one among your clothes gadgets on the seaside.
Like different buyer testimonial contests, add a voting component to your photograph contest. This encourages sharing to buddies of your contributors, which in flip shares photographs of your merchandise. It really is a tremendous method to make a constructive picture of your go viral.
A photograph contest is just not exhausting to arrange. On Fb, you should use a 3rd get together app to legally run a contest. Try an instance under from Lovely Picture Props:
Finest Practices for Utilizing Picture Contests to Get Buyer Testimonials on Facebook
- Create a theme to your picture contests
- Select merchandise which can be straightforward to photograph in your picture contest campaigns
- Embrace a voting aspect in your contest to get the photographs shared lots
#4: Photograph Caption Contests
Prospects on Fb wish to work together with you. Captioning pictures is a simple manner to your Followers to work together along with your model, and provide you with UGC about your merchandise or model.
A Picture Caption Contest is a contest the place you put up a photograph or picture, and ask your Followers to caption it. You may form of consider a product Picture Caption Contest as a visible advert, with the power of your Facebook Followers to work together with it and take possession by making a caption for it. A Picture Caption Contest asks for a couple of phrases, more wit and is all about your photograph.
A Photograph Caption Contest can be utilized in some ways. To realize genuine buyer testimonials, they are often amazingly highly effective in producing numerous buyer engagement, and optimistic expressions about your merchandise. For instance, you may create a photograph caption contest the place you’ve a picture of your product in an attractive setting. Let’s say you promote eReaders in your retailer.
Picture Caption Contests are very simple to enter. They require nothing more out of your entrants than a keyboard, intelligent jocular, and a little bit of motivation to remark in your product. To get one of the best UGC testimonials in your picture, ensure that your picture is an interesting one and supply a very good prize for getting into – even when that prize is simply showcasing one of the best caption in your web site and Facebook for per week.
A Picture Caption Contest shouldn’t be arduous to arrange. You do want nice pictures of your product, however after that the contest on Facebook will be stay in minutes.
On this instance, Reviews42 (a buying overview website in India), hosted a photo caption contest. They requested Followers to caption a vogue associated photograph, with the prize being a coupon for the largest on-line buying website in India.
Greatest Practices for Utilizing Photograph Caption Contests to Get Buyer Testimonials on Fb
- Use an important picture of your product
- Monitor your contest
- Promote your Photograph Caption Contest via Fb advertisements