Are you shedding your Facebook Followers? Have individuals stopped Liking you?
I see so many companies placing effort and time into gaining excessive numbers of Facebook likes. Then they lose them. Are you one in all these corporations?
On this article, I’ll go over 9 errors companies make on Facebook. I’ll additionally present you keep away from them by yourself Page.
1. Posting Controversial Content material
Posting content material to get your Followers speaking, and including a little bit of ardour, can enhance engagement. Take it too far, and also you’re going to lose Likes.
Sports activities, for instance, is a passionate matter. Now, associating your model with a preferred sporting occasion could be a good advertising and marketing technique. Don’t brag about your favorite group – and don’t trash speak their opponents. You’ll offend customers. Even in case you are geo-concentrating on to a particular buyer, maintain your sturdy sporting opinions off your on-line websites – hold them to face-to-face discussions, for those who should.
In case you do wish to talk about sports activities in your business Page, get your clients concerned. R run a vote contest to create much more involvement. Simply don’t publish your views persistently and anticipate no backlash.
Right here’s how the Home Depot makes use of sports activities the best method. They’ve been working a photograph contest about School Soccer. They generate enormous engagement with their Followers, by getting them to point out off their favorite workforce, and their finest bucket drumming.
Much more apparent is posting about your spiritual beliefs, or your political beliefs. It is a fast and quick approach to cut back your quantity depend.
Ideas for posting passionate content material:
- Don’t persistently post your opinions about passionate matters.
- Benefit from excessive profile sports activities occasions, for instance, however make your content material inclusive (and non-offensive).
2. Linking to the Improper Sites
As a marketer nowadays, you’ve acquired one million issues to do. Linking the flawed web site in your Facebook Page shouldn’t be considered one of them. But it surely occurs.
If you happen to’ve mistakenly linked to mistaken web site a couple of times, that is comprehensible. You’re human. Your Followers will forgive you. If you do discover a mistake, edit the hyperlink (Facebook now enables you to edit your posts!). Apologize if it was a very incorrect site.
However, don’t make it a behavior.
_ Telus is a big telecommunications firm in Canada. The posted a Facebook replace a few Twitter contest which they had operated. Sadly, the hyperlink they offered was to a web site in Omaha, Nebraska. Ooops. (Okay, Telus did right the hyperlink, and no actual hurt was achieved.) _
Moreover, be sure you know the websites you’re linking to are reliable. That is much more essential with Facebook’s new algorithm (Fb will penalize your posts in case your content material just isn’t from a trusted supply). Be sure to verify them out, earlier than you drive away your hard-earned Followers!
Ideas for linking to the appropriate website:
- Assessment your hyperlinks to verify they’re what you need your Followers to see, earlier than posting them to Facebook.
- Assessment your hyperlinks after you’ve posted them to Facebook.
- When you understand a hyperlink error, correct it.
3. Posting Solely About Your self
Facebook is a spot the place individuals go to attach with their family and friends. It’s sort of just like the proverbial water cooler. As a enterprise, you might want to perceive this social type of advertising and marketing. It’s about engagement and interacting together with your potential shopper.
Moreover, (and this could go with out saying) don’t vent your issues to your clients. This may annoy your Followers.
Combine up your Fb content material technique. Ask questions. Publish prospects’ content material. Use engagement techniques like contests and sweepstakes. Educate your shopper with sensible ideas.
Ideas for not posting solely about your self:
- Don’t annoy your Followers by posting a method ‘push’ advertising and marketing techniques.
- Use ways like contests and sweepstakes.
4. Posting Salesy Updates
Much like posting solely about your self, don’t publish overly salesy updates. The times of push advertising are over. You aren’t printing an advert in a newspaper, you’re interacting together with your clients.
Right here’s an nice instance of how not put up on Fb. Sears nonetheless appears to assume that persons are buying by catalogue – their Fb replace seems to be like it’s straight out of a magazine advert:
They might make this post far more interactive and Likeable. They might use more genuine wanting photographs of their product, and embody a query akin to: “What shoe, boot or sneaker will you be sporting this Fall?”
They may even make their product posts into contests. For instance, they may run a easy photo contest to get prospects to purchase their product, put on their product, after which present their product in a photograph. This not solely creates enjoyable engagement on their Facebook Page, it additionally will increase shopper loyalty and .
Right here’s how Lazy Pants makes use of intelligent pull advertising to advertise their sweatpants merchandise. They run contests to get their clients to indicate off their merchandise for them:
Ideas for not posting salesy updates:
- Don’t publish pictures of your merchandise and count on individuals to ‘purchase, purchase, purchase’.
- Use engagement techniques to point out off your merchandise on Fb.
- Learn about your client on Facebook (by asking questions and monitoring your metrics) and provides them content material that they need.
Read more: Buying Facebook Likes: The Pros and Cons
5. Posting Actually Long Content material
Long, wordy content material on Fb doesn’t get learn. It doesn’t encourage engagement, and your posts will cease exhibiting up in Followers’ Information Feeds. Not solely that, however persistently posting verbose updates will get you dropping Likes too.
Folks on Fb ‘learn’ by pictures, and some catchy phrases. Attempt to make your Facebook updates concerning the size of a Twitter replace. Restrict your phrase rely, and embrace easy Calls to Action (CTA).
Right here’s an instance of an excessively wordy Fb replace. The Lowry Park Zoo is making an attempt to slot in all the things about an upcoming sale they’re having. As an alternative, they make the submit very troublesome to read.
When you have rather a lot to say about an upcoming occasion – make just a few posts about it. Write a blog article about it, with the main points clear and simple to learn – then hyperlink to it in your Facebook updates. Embrace photos, too, to make it more interesting.
Tricks to keep away from actually long content material on Facebook:
- Shorten your phrase depend by posting just a few updates about your matter.
- Use photos to inform your message.
- Use hyperlinks to blog posts to share more info along with your Followers.
6. Posting Unrelated Content material
Your Facebook Page will not be your private page. Your Followers anticipate to get related posts from you. Maintain them themed, branded, and at all times have your client in thoughts.
In case you are a espresso store, for instance, don’t begin posting about magnificence ideas! This can get your Page Unliked.
Ideas for not posting unrelated content material:
- Don’t deal with your online business Facebook Page like your individual private page.
- Create a Fb content material technique, so you recognize your themes and matters you’ll publish.
- Be sure your social media managers know – and comply with – your branded technique.
7. Not Responding to Negative Comments
Your Followers – and prospects – use your social websites as a way to attach with your corporation. They’ll go away feedback in your Facebook Page. You must reply to those feedback – particularly if they’re negative.
Even companies who notoriously get destructive comments adhere to the practise of responding to comments on their Facebook Page.
_ Citi Bank responds to a public grievance about their customer support. Citi Bank responded inside quarter-hour – they usually obtained a Like on their remark. This goes an extended approach to present that they’re a responsive firm, who’re listening to their customers. If that they had left the detrimental remark unanswered, this is able to solely irritate the shoppers’ negativity, and would lose them Likes – and clients. _
Ideas for responding to adverse feedback:
- Until you’ve clearly said your tips for acceptable and unacceptable content material, don’t simply delete unfavourable feedback.
- Reply to the feedback in useful and personable method – don’t auto-reply, or spew the identical script to each feedback.
- Use detrimental feedback as a chance to point out you’re a firm that listens.
8. Begging for Likes
Begging for Likes is an enormous ‘no no’ on Facebook. Not solely will begging for Likes make folks Unlike you, it is going to make Fb in contrast to you too.
The new Facebook algorithm (which determines what posts are seen in what Information Feeds) penalizes posts that attempt to “sport the Information Feed”. This contains “asking for folks to love the content material”. This doesn’t imply you possibly can’t ask folks to Like your high quality content material, as a part of an actual participating content material technique. It does imply that you simply shouldn’t be begging for Likes with out providing engagement.
If you wish to get individuals to Like your posts, make your updates high quality posts which are participating. Hearken to your client, by checking your knowledge. Tally up what posts prior to now have generated probably the most engagement, and hold your posting technique aligned with a majority of these posts.
Suggestions for not begging for Likes:
- Ensure that your content material is nice high quality, and maintain your goal market in thoughts when posting.
- Don’t make posts with “please Like” within the replace.
- Create participating content material, that your shopper will Like – with out you having to ask.
9. Having the Mistaken Followers within the First Place
It’s possible you’ll be shedding Likes as a result of your Followers usually are not your actual buyer base. How did you get your Followers? Was it for a selected occasion? Was it a sweepstakes wherein you gave away an unrelated prize?
Be sure to’re focusing on the precise viewers as you construct up your numbers on Facebook. For instance, in case you’re internet hosting Facebook sweepstakes, be sure you have a prize that reflects your business, and attracts real clients. Don’t, for instance, giveaway the most recent iPad simply to get curiosity if your organization has nothing to do with iPads. You’re going to get more Followers, however they’re going to be stacked filled with contest junkies – not individuals who care about your online business.
Construct up your Fan base along with your actual clients, and also you’ll maintain your Likes. You’ll additionally maintain new and returning prospects.
Tricks to having the suitable Followers on Facebook:
- Goal your content material to attach along with your real buyer.
- If you happen to construct your Fan base by means of contests and sweepstakes, be certain your prize is brand-related.
- In case your Fan base was constructed on an occasion you hosted, host more of these occasions in futur4