A Comprehensive Guide to Instagram Ad in 2023 (2/2)

Continue to discover the guide to Instagram Ad of 2023. Consider running Instagram ads if you have a budget for paid social. Instagram ads can reach 96.6% of Instagram’s active user base every month, which is almost 2 billion potential customers. Moreover, Instagram’s ad reach has increased by 21% in the last year, despite changes in ad reporting. This guide to Instagram Ad will provide easy tips to creating your first Instagram ad.

Step-by-Step Guide on How to Advertise on Instagram

You can advertise on Instagram by either promoting an existing post or creating a new ad in the Meta Ads Manager (previously known as Facebook Ads Manager). Promoting an existing post is a quick and easy method, but lacks the customization options available in Instagram Ads Manager. In this guide to Instagram Ad, we’ll guide you through both methods.

Method 1: Using Instagram Boost

The easiest way to start advertising on Instagram is to promote one of your existing posts, which is similar to Facebook’s Boost Post option. If you have a post that’s doing well in terms of engagement, promoting it within the app can scale up its success and show it to new people who aren’t following you yet.

To do this, you’ll need a business or creator account on Instagram and a Facebook Business Page connected to your Instagram account. Next, click Boost post on the post you wish to turn into an ad, and choose your goal among three options: more profile visits, more website visits, or more messages.

Then, define your audience by either letting Instagram automatically determine your audience or creating your own by manually entering your targeting options. You can also choose to run the boosted post on Facebook.

Now choose your daily budget and the duration of time you want the ad to run. You can either choose a set number of days or let it run infinitely until you manually pause it. Finally, review your ad and click Boost post when you’re ready to go live.

That’s it! Once it goes live, monitor your ad’s results in the Promotions tab of your Instagram profile. Facebook will review and approve your ad before it goes live.

Method 2: Meta Ads Manager

To get the most out of Instagram’s ad targeting, creative, and reporting features, and you can use Meta Ads Manager to create ad campaigns. Our 8-step guide will assist you through the process, although it requires a bit more effort.

Step 1: Create new campaign

To begin, click +Create on Meta Ads Manager.

Step 2: Select campaign objectives

You can pair your ad with an existing campaign or start a new one from scratch, and there are six campaign objectives available for Instagram ads: Awareness, Traffic, Engagement, Leads, App promotion, and Sales. Choose the objective that best matches your goals and continue.

Step 3: Name the campaign

You will be prompted to name your campaign after selecting your objective, so give it a specific name based on the campaign objective to help you keep track of your campaigns, then click Next.

Step 4: Choose budget and schedule

Choose New [your ad goal here] Ad Set from the left-hand menu after you’ve decided what you want your ad to look like. Here, you can choose how much you want to spend and how long your campaign will run. You’ll have two budget options: Daily budget or Lifetime budget. You can choose to run ads continuously or only at specific times of day under Ad Scheduling. As you adjust these options, you’ll see the Audience Definition and Estimated Daily Results modules in the right-hand column, which will give you an idea of your budget’s expected reach. Try to make your ad set fall in the middle of the green range.

Step 5: Identify campaign audiences

Next, choose your audience. You can use a previously saved audience or create a new audience based on demographics, interests, and behavioral targeting. If you choose to create a new audience, you’ll have the option to target by location, age range, gender, demographics, interests, behaviors, and languages.

Step 6: Choose a placement

In the Placements section, you can decide where your ads will appear. You can either go with Advantage+ Placements or Manual Placements, which allow you to choose specifically where your ad will appear (and not appear). We recommend going with Advantage+ placements if you’re new to Instagram advertising.

Step 7: Make a new Instagram ad

Finally, it’s time to create your new Instagram ad. Choose New [your goal here] Ad from the left-hand menu, and this will open up a screen where you can customize your new Instagram ad. Here, you can edit your ad name, choose from different Instagram ad types, and add creative elements like images, videos, headlines, and CTAs. Once you’ve filled out all the necessary fields, click Publish in the bottom right-hand corner of your screen.

Your Instagram ads will now run on the chosen budget and timeline. Make sure to check your Instagram Analytics regularly to see how your ads perform. After follow all these steps, do you think our guide to Instagram Ad is helpful now?

guide to instagram ad

Instagram Ads Tips

Learn how to design attention-grabbing Instagram ads with these six tips. Once you’ve set up and launched your ad, the next step is to create effective visual assets that will engage your target audience.

  1. Design ads for mobile Design your ads for mobile viewing since more than 4.08 billion users access social media through mobile devices. To do this, make sure to film video content vertically (9×16), use large font sizes, add animations and motion graphics, and keep videos short (15 seconds or less).
  2. Show branding and messaging upfront Start your ad with your key message and showcase your branding within the first 3 seconds since viewers will decide whether to watch the whole ad during this time.
  3. Use sound effectively Most users consume social media with sound off, so use captions, visual elements, and text overlay to tell your story and deliver your key message without sound. Use sound to delight users who have sound on.
  4. Pitch, play, plunge Design a combination of creative types that grab attention, reward interest, and immerse people in your campaign idea. Facebook recommends using short assets that get the campaign idea across immediately (pitch), assets that allow light exploration and interactivity for interested audiences (play), and immersive assets that allow people to go in-depth into your campaign idea (plunge).
  5. Use a variety of ad types Experiment with Instagram’s different ad types, including video ads, Story ads, carousel posts, collections, and shoppable posts. Get creative with custom illustrations, GIFs, or meme ads, but make sure your ads reflect your brand’s aesthetic and style.
  6. Leverage analytics Use Instagram’s native reporting tool or third-party tools to track your campaign’s performance and measure key metrics such as impressions, clicks, engagement rate, and ROI. Use this data to improve future ad campaigns.
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