Why should your enterprise put money into Facebook marketing? For beginners, it’s the world’s biggest social network with a whopping 2 billion users. In the US and Canada alone, 183 million people use Fb daily. To put that in perspective, that is 80 million more people than the 103 million viewers that tuned into the 2018 Super Bowl.

The great news is you do not need a budget of Super Bowl proportions to get into the game. Sharing valuable content that connects with followers and potential prospects is your most vital play. Continue reading →


Stickers, filters, animations—today’s Instagram Stories look greater than ever. That may be because there are tons of best Instagram Story apps available.

With so many tools at your fingertips, making stellar content has never been simpler.

Additionally, It is never been more vital—particularly for brands.

Stories are rising 15 times faster than other content. They are reaching over 500 million active users daily on Instagram alone. It’s no surprise Instagram story is one of the top social media trends in 2019.

However, simply pushing out a Story is not enough. Making Instagram Stories that actually convert takes time, power, and creativity. It also takes the right tools.

Here are 15 of the best Instagram Story apps to discover. Continue reading →


14 of the Most Important Instagram Trends

Last Updated on June 25th, 2019 at 9:59 am

Instagram trends

Instagram trends could make or break your social marketing strategy. That’s why it is vital to stay on top of them.

Brands that keep up with the top trends on Instagram could benefit from new features and beta tools ahead of their rivals. Additionally, they show their fans they know what’s up.

With added pressure from TikTok and a new head of the firm, Instagram is rolling out a lot of new innovations, features, and tools.

These are the top trends on Instagram we are watching right now. Continue reading →


3 Social “Trends” That Are Not True

Last Updated on June 25th, 2019 at 9:53 am

Social “Trends” That Are not True

For marketers, it’s essential to know apparent shifts in social behavior. After all, when you base your marketing strategy on incorrect assumptions, you will have a hard time meeting your goals. Unluckily, the headlines do not always get it right in terms of analyzing social trends.

Enter Simon Kemp. The founder of marketing technique consultancy Kepios examines the activity behind the headlines. He shares that information in reports produced in collaboration with Hootsuite and We Are Social.

Recently, Kemp shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are 3 ripped-from-the-headlines social trends that Kemp mentions are being reported all wrong. Continue reading →


Free Instagram Stories Highlights Icons for Your Business

Last Updated on September 18th, 2019 at 2:11 pm

Instagram Stories Highlights Icons

Instagram stories highlights icons are your Instagram business profile’s secret weapon.

With more than 200 million users visiting at least one brand profile every day, Instagram is more than just a social platform—it’s your brand’s digital storefront.

But similar to a messy store does not give the best first impression to your audience, a disorganized Instagram profile seems unprofessional and lazy.

In this post, we’ll discover how you could use icons for your Instagram stories highlights to make your Instagram profile look professional and showcase the best of your brand. As a thank you to our dedicated audience, we’ll additionally provide you with a designer pack of Instagram story highlight icons that will grow the look of your profile right away.

If only all renovations were this simple. Continue reading →


Good YouTube marketing begins with effective YouTube descriptions. There are two kinds of descriptions that every marketer should know:

  1. A YouTube channel description is the text on your channel’s “About” page. It makes viewers know what to expect from your brand.
  2. A YouTube video description is the text under each of your videos. It makes viewers discover your content and decide whether to see it.

Done right, YouTube descriptions could enhance SEO, subscriptions, view counts, and watch time. They could also support your videos rank in YouTube’s “suggested search” function.

So how do you craft descriptions that work? Here are some of our favorite methods to write effective YouTube descriptions. Continue reading →


5 Places to Find Inspiration Outside of Music

Last Updated on June 20th, 2019 at 3:20 pm

Find Inspiration Outside of Music

Creativity could mean many things. To write a song that actually resonates you will have to draw from sources of inspiration that go method beyond music.

We are still learning a lot about creativity from modern psychology and neuroscience, however, lots of its power is said to lie in divergent thinking.

Which means drawing on various key areas of your mind—not just the ones related to music.

Flexing your creative muscles in different methods will help if you truly sit down to start a song.

However, when music is your main medium, understanding where to look for other sources of inspiration could be vague and confusing.

Whether you struggle with writer’s block or just wish to attempt something other than music to get the creative juices flowing, here are just a few ideas to find inspiration outside of music. Continue reading →


How to create a YouTube Channel in 10 simple steps (2/2)

Last Updated on June 20th, 2019 at 10:05 am

create a YouTube Channel
Continue with some steps to create a Youtube channel…

Step 6: Create a channel trailer

A channel trailer is a short video that permits you to introduce yourself to new audiences to your channel. Use it to show new viewers what you are all about and why they need to watch your videos and subscribe to your channel.

This channel trailer video from SaraBethYoga does a good job of explaining what viewers will discover on her channel and why they need to stick round to discover what she has to offer. Continue reading →


How to create a YouTube Channel in 10 simple steps (1/2)

Last Updated on June 20th, 2019 at 10:03 am

create a YouTube Channel

It may seem more difficult to learn how to create a YouTube channel than it’s to get began with some of the other social networks. However, it does not have to be.

Plus, YouTube is the most prevalent social platform among U.S. adults. Almost three-quarters of Americans utilize the social video website, compared to the 69% who use Fb.

Over half of these users go to YouTube every single day.

Actually, YouTube is the second-most visited site in the world behind Google—YouTube’s parent firm.

With such a large reach, YouTube is a chance your business can not afford to ignore. Continue reading →


Why Mixing on Headphones Is Better Than You Think

Last Updated on June 20th, 2019 at 9:56 am

Mixing on Headphones

I usually see introductory mixing guides that stress the importance of not relying on headphones for mixing music. While they make lots of good points, it isn’t totally true that you need to never mixing on headphones.

Actually, I feel lots of newbie and intermediate producers and engineers may benefit from mixing on headphones.

These are the top reasons why mixing on headphones could be better than mixing on nearfield monitors. However first…

Continue reading →