TikTok, one of the fastest-growing entertainment platforms, has proven its dominance in the digital space. As more businesses flock to the platform, understanding the best time to post on TikTok becomes crucial. With over 1 billion active users worldwide, TikTok stands as one of the most popular platforms to date. Knowing when to post on TikTok can greatly benefit your marketing strategy. Users spend an average of 23.5 hours per month on the platform, providing ample opportunity to engage with a consistent audience. Keep an eye out for emerging trends and subcultures on TikTok, and don’t hesitate to test your own content. Learn effective methods to identify the optimal global posting times on TikTok with us now!
Best TikTok Posting Times
- Tuesdays: 2 to 6 p.m.
- Wednesdays: 2 to 5 p.m.
- Thursdays: 3 to 5 p.m.
Best days to post on TikTok: Tuesdays and Wednesdays.
The worst day to post on TikTok: Sundays.
TikTok, being the youngest digital platform on this list, has experienced remarkable growth in a relatively short span of time compared to its counterparts. With over 1 billion active users worldwide spending nearly 20 hours on the app each month, TikTok has established itself as a formidable competitor.
The optimal posting times on TikTok are as follows: Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m., and Thursdays from 3 to 5 p.m. During the afternoons, the platform witnesses the highest engagement, as users seek a boost of entertainment during that time. Generally, mid-mornings through the afternoons (9 a.m. to 5 p.m.) on Tuesdays through Thursdays observe heightened engagement on the app.
To stay ahead of rapidly changing market trends, it’s crucial to comprehend how trends originate, evolve, and influence. Once you grasp the workings of these forces, moments, or signals, you can proactively develop a TikTok trend strategy instead of merely reacting and participating.
Best TikTok Posting Times by Industry
Finding the perfect timing for posting on TikTok is not an exact science, as it depends on various factors and the available data. Industry trends are important, but it’s equally crucial to consider your target audience, business goals, and the content you’re sharing.
To create an effective publishing calendar, use industry-level data as a guide, but also conduct social experiments to determine your own optimal posting times. By testing different strategies, you can gather valuable insights specific to your audience and refine your TikTok approach accordingly.
Consumer goods
Best times to post on TikTok for Consumer Goods:
- Tuesdays from 3 to 5 p.m.
- Wednesdays at 3 p.m.
Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays.
Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays.
The consumer goods industry encompasses a wide range of products, including packaged food, beverages, clothing, accessories, and more. Despite facing inflation rates of nearly 8.5%, US consumers spent 18% more in March 2022 compared to two years prior. After two years of the pandemic, consumers displayed a willingness to spend similar to their pre-pandemic habits, and this trend continued in 2022.
For consumer goods businesses on TikTok, engagement is observed on only a few specific days. The optimal engagement times for consumer goods on TikTok are Tuesdays from 3 to 5 p.m. and Wednesdays at 3 p.m.
It’s important to note that there are limited hours during these days when engagement is high. If you operate a consumer goods business, exercise caution and conduct tests to determine your own best times to post on TikTok.
Hospitality
Best times to post on TikTok for Hospitality:
- Thursdays at 2 p.m.
- Fridays at 9 a.m.
Best days to post on TikTok for Hospitality: Thursdays and Fridays.
The worst day to post on TikTok for Hospitality: Wednesdays.
As consumers yearn for a sense of normalcy and pre-pandemic experiences, businesses in the hospitality industry can sense this growing desire. While hospitality businesses may observe higher engagement on other social platforms, TikTok offers more limited and concentrated engagement opportunities.
For the hospitality industry, the optimal times to post on TikTok are Thursdays at 2 p.m. and Fridays at 9 a.m. However, there are also moderately engaged periods from Thursdays through Sundays between 11 a.m. to 4 p.m., which can still be considered favorable posting times. These late evening hours tend to attract individuals seeking to engage with hospitality brands.
Media
Best times to post on TikTok for Media:
- Mondays at 8 a.m.
- Tuesdays from 5 to 9 a.m., 10 a.m., and 6 p.m.
- Wednesdays from 6 to 8 a.m.
- Thursdays at 6 a.m. and from 8 to 11 a.m.
- Fridays at 9 a.m.
- Sundays from 6 to 8 a.m.
Best days to post on TikTok for Media: Tuesdays through Thursdays.
The worst day to post on TikTok for Media: Saturdays.
The media and entertainment industry experiences heightened engagement on TikTok. Media businesses can anticipate consistently high levels of engagement during the mornings, particularly between 6 and 11 a.m. Significant global events, political developments, and business news have a notable impact on media impressions across all platforms, including TikTok.
Considering the rapid spread of news, the optimal times to post on TikTok for the media and entertainment industry are Mondays at 8 a.m., Tuesdays from 5 to 9 a.m. and 6 p.m., Wednesdays from 6 to 8 a.m., Thursdays from 6 a.m. to 11 a.m., Fridays at 9 a.m., and Sundays from 6 to 8 a.m.
Restaurants
Best times to post on TikTok for Restaurants:
- Mondays at noon and 3 p.m.
- Tuesdays from 2 to 5 p.m.
- Thursdays at 4 p.m.
Best days to post on TikTok for Restaurants: Mondays and Tuesdays.
The worst day to post on TikTok for Restaurants: Saturdays.
In 2022, restaurants reopened as people sought to return to their pre-pandemic routines. Online orders and delivery services emerged, but the goal of attracting patrons remained unchanged. Understanding the target audience and platform goals is crucial for connecting with customers. Showcasing unique promotions and captivating menus on TikTok can make your restaurant memorable.
On LinkedIn, restaurants and bars see decent midday engagement. On TikTok, the best times to post for restaurants and bars are Mondays at noon and 3 p.m., Tuesdays from 2 to 5 p.m., and Thursdays at 4 p.m.
Schools & education
Best times to post on TikTok for Schools & Education:
- Wednesdays at 7 a.m.
Best days to post on TikTok for Schools & Education: Wednesdays.
Worst days to post on TikTok for Schools & Education: Mondays and Sundays.
Schools and education institutions have limited engagement on TikTok, but it’s still an opportunity to connect with Gen Z students. Consider managing multiple social profiles to effectively target different audiences. A social media strategy for education should fulfill various functions, including engaging with students’ past, present, and future, and monitoring sentiment and brand health.
Travel & tourism
Best times to post on TikTok for Travel & Tourism:
- Wednesdays from 3 to 5 p.m.
Best days to post on TikTok for Travel & Tourism: Wednesdays and Thursdays.
The worst day to post on TikTok for Travel & Tourism: Sundays.
The travel and tourism industries experience decent engagement on TikTok. As travel restrictions continue to be lifted and people crave a return to normalcy, travel and tourism businesses have an opportunity to tap into the pent-up desire for travel.
The optimal times to post on TikTok for travel and tourism businesses are Wednesdays from 3 to 5 p.m. Additionally, there is moderate engagement in the hours before and after these peak times.