Continue to find out the best Facebook ad sizes and specs. Facebook advertising is all about capturing your audience’s attention with eye-catching visuals. While great ad copy can certainly help with conversions, it’s stunning images and videos that will make users pause during their scroll and click through to your content. That’s why optimizing your visual content is so important when it comes to getting the most out of your Facebook ad budget. Keeping up with recommended Facebook ad sizes and specs can be a hassle, and the last thing you want is for your carefully crafted content to appear distorted or get rejected by Facebook altogether. But don’t worry! We’ve got you covered with a complete cheat sheet of Facebook ad specs and sizes for 2023. Plus, we’ll share important tips and best practices to help you create high-performing ads that engage your audience.
Facebook Image Ad Specs
Have you ever tried to picture a Facebook ad without an image? It doesn’t sound very interesting, does it? Social media is all about visuals, and without some eye-catching imagery, users will hardly notice your ad, let alone click on it. That’s why it’s important to include at least one image (if not more) in every Facebook ad you upload.
But creating image ads for Facebook can be tricky. Different ad placements and formats require different sizes, and it’s crucial to get it right so that you can showcase your product in the best way possible.
Regardless of your ad’s objective, Facebook recommends choosing an appealing product photo that will make people want to click and learn more. Alternatively, you can use a beautiful and creative photo to highlight your brand identity.
Depending on what you’re trying to achieve (such as raising awareness or driving engagement), you may be able to use a Panorama or 360° photo in your Facebook ads. Facebook will recognize these automatically, which can make the ad creation process a bit easier.
If you’re wondering about the ad specs and sizes you need for all types of image ads on Facebook, look no further! We’ve got you covered.
Feed Image
Feed image ads are the classic single-image ads that appear on your newsfeed in between content from friends, family, Groups, and Pages. To make sure your feed image ad stands out, Facebook suggests using an interesting product photo or a creative photo that showcases your brand identity. Make sure to follow these specs for your feed image ads:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: Minimum 1080 x 1080 pixels
- File Size: 30MB max
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
Right Column Image
Right column image ads are desktop-only and commonly appear along the right side of the screen. While these ads are smaller than feed image ads, they can still be effective. To make the most of this format, Facebook suggests avoiding text overlays. Here are the specs you’ll need for right column image ads:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: Minimum 1080 x 1080 pixels
- File Size: 30MB max
- Minimum Width: 254 pixels
- Minimum Height: 133 pixels
Instant Article Image
Are you familiar with Instant Article image ads? They are perfect for creating a seamless reading experience for users who want to dive into an article without delay. These image ads will appear within the Instant Article environment, similar to print ads in a magazine. To make sure your Instant Article image ads are just right, follow these specifications:
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: Minimum 1080 x 1080 pixels
- File Size: 30MB max
Search Result Image
Facebook Search is a popular feature that allows users to find content on both Marketplace and Facebook in general. By using search results ads, you can reach users who are actively looking for products and content relevant to your niche.
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: Minimum 1080 x 1080 pixels
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
Market Place Image
Another great format for Facebook image ads is the Marketplace image ad. If you’re a business owner or a seller, this format is a great way to get in front of an engaged audience who are ready to shop and buy. Here are the specs you need to keep in mind for Marketplace image ads:
- File Type: JPG or PNG
- Ratio: 1:1
- Resolution: Minimum 1080 x 1080 pixels
- Maximum File Size: 30MB