YouTube Shorts is a new video format that allows users to shoot, share, and watch vertical short-form video content (i.e., videos that are 60 seconds or less). Continue reading this next part to make sure you don’t miss out on any interesting information about this feature.
4 Methods to Use Imported YouTube Shorts
Curious how you can successfully add this tool to your short-form video content plan? Let’s take a look at some use cases for imported YouTube shorts.
Create Teasers for Long-Form Video
Want to encourage subscribers to watch a long-form video? By importing it into YouTube Shorts, you may share a quick snippet to pique your audience’s curiosity. Since you may create text overlays through the modifying process, you can add additional context designed to drive traffic to the original video.
Share Useful Ideas
Does your group publish lots of densely packed educational content? With this tool, you may turn complex long-form content into bite-sized shorts simply. Since you may create a number of shorts from the same original content, a single video can provide a ton of material on your Shorts feed.
Present Updates
Do you want to update a function or guideline you mentioned in a long-form video? Instead of spending time and resources on a completely new video, you may share a quick update in a short, including a snippet of the original video for context.
Showcase Evergreen Content
Wish to showcase one of your channel’s most viral long-form movies? With a tool to create YouTube Shorts, you may drive extra traffic to older content, getting much more value from your channel’s evergreen videos.
Imported Shorts vs. Clips: What’s the Distinction?
YouTube’s Video Import tool makes creating shorts extremely simple, so long as you’ve great original content to draw from. However when repurposing original content is the main purpose, couldn’t you just use YouTube’s Clip tool instead? Let’s evaluate the 2 tools so you’ll be able to determine which to use.
Content Formats
Both clips and imported shorts require a long-form video as the original content source. However, the completed products show in two totally different formats.
Clips show in YouTube’s standard long-form video viewer, similar to the original video. Though clips technically match within the shorts’ 60-second time restriction, turning them into shorts would require changing them to a new aspect ratio. In contrast, imported videos show as shorts and will appear in the Shorts feed.
Video Visibility
Clips aren’t stand-alone content and they don’t appear in your channel as published videos. That means you’ll have to manually share any clips you make, such as by posting links to social media.
In contrast, imported shorts are published videos that appear on your channel, within the Shorts feed, and in search. You may also link out to those shorts from different social networks or marketing channels.
Modifying Tools
YouTube’s Clips tool doesn’t help to edit. When making a clip, your only choice is to pick a segment (5 to 60 seconds) from a long-form video. You’ll be able to add a descriptive title but you can’t change the content within the video.
In contrast, YouTube’s Video Import tool helps the full Shorts editing suite. You possibly can add filters and text on top of the original content. You can even film or add new content that adds to or comments on the original video, as long as it suits within the 60-second Shorts restriction.
Original Content Tags
Both clips and imported shorts include automated tags that link to the original video. If the original video is from your channel, the increased traffic can lead to new subscribers, more video views, and better monetization opportunities.
Since YouTube’s Video Import tool just works with owned content material, these shorts will always amplify your brand’s channel. However, YouTube clips work with opted-in content from any channel so make sure to take into account the source content and channel for clips carefully.
In some instances, you may even see a choice to create Youtube shorts directly from clip you’ve made. Access your clips from your channel’s YouTube library, and press the Shorts button from the Clip menu.
The Import tool robotically pulls in the full video so you’ll be able to change the timing as needed. Then you should use the workflow we covered above to edit the short, add extra content, and publish it to your YouTube channel.
Conclusion
With YouTube’s new Video Import tool, you’ll be able to create Youtube shorts quickly utilizing your channel’s current long-form content. Along with saving your team time and resources, this built-in tool has the potential to drive channel development and support your business leverage of the Shorts feed.