Launched in 2018, Question Sticker discovered within Instagram stories is a feature that makes it easier than ever to engage with, and receive feedback from, your followers. Right here, we’re going to explore the next 8 methods to make use of Instagram Question Sticker to engage with your followers.
7. Save responses to a FAQ highlight
Save time answering DMs and provides your customers access to the information they want 24/7 by making a FAQ highlight. Add previous Stories from your Archive where you answered a common question.
Better yet, every month or two, post an Instagram Story asking your audience if they have any questions and adding any new ones to the FAQ.
8. Get to know your audience
People love talking about themselves. Give them the chance to do so and you’ll get elevated engagement metrics and potentially valuable marketing data if you ask for something associated with your business.
Penguin is aware of its viewers are e-book lovers. Asking what they’re reading now could be topical, but it could also be a good segue into discussing their upcoming book releases or encouraging followers to enroll in a launch email list.
9. Influencer marketing campaigns
Most Instagram influencer campaigns ask for a feed post, a Reel, and/or a Story. As a part of that, ask your influencer to include a question sticker in their Story.
Enable your influencer partner to reply to the questions that come in. Answering in their own distinctive voice builds belief between their viewers and also you.
10. Test your clients’ knowledge
Turn key features of your services or products into an enjoyable quiz. You should use a mixture of polling stickers (for quick multiple-selection taps) and question stickers (for text/freeform answers) to create a collection of Instagram Stories highlighting key marketing messages.
Best of all, it doesn’t matter if people reply correctly. Share the right answers and (nicely) acknowledge incorrect ones to educate everyone. Save the quiz as a Story highlight for max reach. Then, automatically turn that highlight into a Reel. Boom.
11. Reply to questions on Live video
Live video is efficient for reaching your followers (30% of people watch no less than one live stream each week) and efficient at converting them, too. Nothing shows off your genuine expertise higher than going live.
Use Instagram question stickers to gather questions either ahead of a live event, or while you’re Live. Posting it ahead of time lets you begin your Livestream with helpful info immediately. You may also share it on your profile (and different social accounts) to direct people to your Stories to submit a question.
If you’re Live, users can ask questions within the common chat bar that comes up on their display screen but it’s easy to lose track of those.
So as to see questions when you’re Live, you have to post your question sticker Story first, then go Live. You possibly can scroll through and select questions to answer that appear on the display screen to your viewers. After the Live, download the video and use it in future social content or different marketing materials.
12. Get leads
When hosting a Q&A about your business, or when somebody asks you about your merchandise, use it as a chance to direct people to your lead magnet or landing page.
You may even encourage these responses by asking leading questions, like, “What’s your biggest business problem right now?” or, “Do you struggle with [insert the thing your product/service solves]?” When responding to questions, provide genuine advice and include a link to a related opt-in, event, or other entry into your sales funnel.
It’s old school and it really works.
13. Run a contest
Instagram contests are highly effective engagement boosters. Photo caption contests are common because they’re easy to enter and all those additional comments are great for your metrics.
We’ve all seen posts like this:
However, this kind of contest works even better with Instagram question stickers. All of your entries might be in one place, and all these engagements will assist your Stories to show up sooner in the algorithm.
Make a question sticker to gather caption entries, like this (except asking for captions, of course).
Share your favorites publicly while the competition is still running to get extra entries, then share the winner after.
14. Ask people what they want
Sometimes simple is best. Just ask your followers what they wish to see.
In case you’re attending a local occasion or an industry trade show and covering it on Instagram, use a question sticker to ask your followers what you should show them.
