If you’ve ever struggled to find ideas for your TikTok posts, you’re not alone. Many creators face this challenge. Fortunately, TikTok has listened to users and developed a solution: Creator Search Insights. This powerful tool is a game changer for both creators and brands aiming to grow their presence on the platform.
In this article, you’ll learn everything you need to know about TikTok’s Creator Search Insights tool and discover creative ideas for maximizing this feature to enhance your content strategy.
What Exactly is Creator Search Insights on TikTok?
The Creator Search Insights tool is an innovative feature within TikTok that offers valuable insights into what users are searching for on the platform.
With Creator Search Insights, you can discover ideas to help you develop tailored content strategies and share what your audience genuinely wants to see.
Here are specific ways the TikTok Creator Search Insights tool can enhance your content creation:
- Identify Underserved Topics: Find content gaps and create videos that address these areas.
- Engage with Trending Conversations: Easily tap into current trends and discussions.
- Use Powerful Keywords: Leverage effective keywords in your captions and hashtags to improve your TikTok SEO.
This tool is especially beneficial because it allows you to act quickly and create content based on ideas that resonate with you. Plus, TikTok rewards your efforts by promoting that content to your audience through search and its algorithm.
What is the impact of Creator Search Insights on the Creator Rewards Program?
TikTok has indicated that the search value of a creator’s content will play a crucial role in determining their earnings from the Creator Rewards Program.
In other words, if you create a video that is in high demand or recommended by TikTok, you’re more likely to gain engagement and unlock additional monetization opportunities.
How does Creator Search Insights work?
To begin using TikTok Creator Search Insights, just type “creator search insights” into the search bar and tap View.
Note: Soon, you’ll be able to access Creator Search Insights directly through TikTok Studio.
This feature organizes topics into two categories: Suggested and Trending.
In the Suggested section, you’ll find:
- Content Gap: Topics that are frequently searched but not featured in many TikTok videos.
- Searches by Followers: Topics that your followers are looking for, which you’ll only see if you have more than 1,000 followers.
The Trending topics tab provides even more insights by highlighting topics that are being searched outside of your niche, covering various categories from tourism to science.
This organization helps you explore ideas beyond your usual niche that you might adapt for your own content.
If you come across irrelevant search topics, you can easily remove them by long-pressing on the topic. You can also report any inappropriate topics.
Additionally, you can check Search Analytics and then Inspired Posts to see how your content—especially those created from Search Insights—is performing. You’ll also get an overview of how all your content is doing in TikTok search.
Each topic in the Creator Search Insights comes with a Search Popularity Score, a Recommended label, or a red percentage marker that indicates its rapid growth over a 14-day period.
These metrics help you make informed decisions about themes that could enhance the viewership and engagement of your videos when included in searches.
How to Make Content with Creator Search Insights?
The easiest way to start using Creator Search Insights is by checking out the Content Gap section. This area shows what your audience wants to see but can’t easily find on TikTok.
The ideas in the Content Gap represent the sweet spot between what your audience is looking for, what’s trending, and what similar accounts are posting.
You can also explore the Related Searches under the terms in your Content Gap. By clicking on those keywords, you’ll uncover even more fresh ideas.
Additionally, you can search for something specific to your interests. For instance, you might type in “Social media management” if you work in that field or “Bread making tutorial” if you run a bakery. This will bring up a variety of content relevant to your search, complete with the same insights as on the Search Insights homepage.
If you want to save ideas for later, you can bookmark a keyword by tapping the icon in the top right corner of the page. All your bookmarks will be accessible on the homepage of Creator Search Insights in the top-right corner.
How to Use Creator Search Insights Keywords to Make a Post?
Here’s a step-by-step guide to help you create a post using a keyword:
- Tap the video button next to the keyword you want to use.
- Film or upload the content you’d like to share, whether it’s a video, photo, or TikTok carousel.
- Be sure to include the keyword in your content—either in the caption or subtly within the post itself.
- Lastly, while it should be added automatically when you create your video from the TikTok Creator Search Insights homepage, always remember to add the hashtag #creatorsearchinsights to your posts when drafting your caption.
Conclusion
Thanks to TikTok’s Creator Search, you have a better chance of achieving two important goals: (1) creating viral content and (2) producing videos that truly resonate with your audience. However, Insights can only help grow your account significantly if you consistently create content.
Rather than chasing the latest trends, focus on regularly posting your own content. Keep an eye on your analytics and pay attention to how your audience responds to your videos. Understanding your performance is crucial so you can adjust your approach as needed.