Looking for ways to increase your qualified leads through your video content? Want to know how to create YouTube videos that are both engaging and effective in promoting your business? In this article, you’ll learn how to generate organic leads with Youtube.
As a marketer, you juggle various social networks like Instagram, TikTok, Facebook, Twitter, Pinterest, and even niche platforms like Mastodon and Discord. Each has its unique features, demographics, and possibilities. However, YouTube stands out with its unparalleled offerings. It’s the only social network that rewards you for posting videos. Not only is it a video-sharing platform, but it’s also one of the largest search engines globally. The beauty of posting content on YouTube is that it is evergreen, and always discoverable in search results. Unlike other social networks where posts get buried with time, you can create longer videos that offer more value to your audience, building a deeper connection. Moreover, YouTube’s algorithm rewards informative and entertaining content, giving you a free promotion to your target audience.
Stand Out by Directing Organic Leads with Youtube
With 500 hours of video content uploaded to YouTube every minute, competition can be fierce. To stand out on this platform and generate leads, there are some key points to keep in mind:
- Optimize for search: Use titles, descriptions, and tags to make your content more discoverable in YouTube’s search engine.
- Optimize for watchability: Your videos should be valuable, entertaining, and relatable to your viewers. While technical aspects like SEO are important, engaging with your audience is your ultimate goal.
- Don’t ramble: Every video you post should have a structured format that keeps viewers engaged. A clear framework helps viewers stay interested, even if you’re naturally chatty or detail-oriented.
- Be original: Avoid using overused phrases or catchphrases and instead communicate with viewers in your own voice.
- Start strong: Grab viewers’ attention within the first 5 seconds of your video. Avoid waffling and get straight to the point.
- Be specific: Target specific audiences with highly targeted content. While your viewership may be smaller, they will be more committed to your content and more likely to convert into leads and sales. Don’t get caught up in chasing big numbers.
Suggestion to Create a Video that People Want to Watch
To succeed in generating organic leads with Youtube videos, you need to balance what your audience wants with what YouTube wants. While YouTube aims to keep people on its platform for as long as possible, your audience wants entertaining content. To achieve both, you should focus on creating binge-worthy content that keeps viewers engaged and generates leads. To do this, you can break down your videos into three steps: the intro, the main story, and the outro.
1. The Intro
The opening of your video is critical to hooking viewers and keeping them engaged. You need to create a sense of excitement and urgency that makes them want to watch the whole thing. Here are some effective ways to hook your audience:
- Show a dramatic moment from the video, followed by a teaser of what viewers will learn or see. For example, if you’re making a video about preparing for Christmas, you could show a clip of someone stressed and overwhelmed, then promise viewers that you’ll share solutions and tips to make the holiday easier.
- Give viewers a sneak peek of the video’s most valuable point. This could be a life hack, a before-and-after image, or the promise of another lead magnet. Don’t give away everything at once, but give them enough to pique their interest and make them want to keep watching.
- Highlight what viewers should watch out for in the video. For example, if you’re sharing five tips for growing a business, you could tell viewers that tip number five is the most important and they won’t want to miss it.
Remember, you only have a few seconds to grab viewers’ attention, so make it count. Once you have them hooked, you can move on to the main story or topic of your video.
2. The Main Story (Content)
You have now reached the heart of your video content. Don’t forget, you need to maintain a clear structure and a narrative that is both relatable and valuable, while also being engaging. It may seem like a tall order, but there is a way to achieve it. One approach is to utilize the ELSA story-selling formula, which consists of four steps. This formula will help you to construct a captivating story that aligns perfectly with the objective of your content.
The first step is the Epiphany. What is the key takeaway you want your audience to derive from your video? What is the lesson you want them to learn?
The second step is the Lesson. How can you guide your viewers toward the Epiphany? What objections or pain points do they need to overcome? What points do you need to make to support your argument?
The third step is the Story. Take the steps and the final Epiphany, and reframe them as a story. Rather than explaining “how to” do something, tell the story of “how I did this” or “how one of my customers achieved that.” Use examples and case studies to demonstrate that the Epiphany is indeed attainable.
The fourth and final step is the Application. Now that you’ve told your story and brought your audience to an Epiphany, tell them what they need to do next. How can they apply the lessons they’ve learned to their own lives? This final stage sets the stage for a call to action in your video’s conclusion.
When crafting a sales story, it must be a better story than the one your audience is already telling themselves. For instance, if someone thinks “I can’t start my own business, it’s too hard,” you need to tell them a better story about how they can achieve their goals. Provide specific guidance, a relatable story, and the next steps, and you’ll have built a persuasive case.