Interested in making money with Instagram Reels? You’ve come to the right spot! This guide will show you how to earn money from Instagram Reels in easy steps. Whether you’re a content creator, influencer, or business owner, Instagram Reels can boost your income online.
Let’s get started on the path to making money with Instagram Reels!
Can you earn money from Instagram Reels?
Short answer: Yes!
Longer answer: It can take time to get followers and make money, but yes, you can earn from Instagram Reels. It’s just not as easy as before.
Instagram used to have a Reels Play bonus program that paid users for their Reels. They stopped this program in March 2023.
But this doesn’t mean you can’t make money with Instagram Reels now! You just need to be a bit more creative in how you do it.
How to use Instagram Reels to make money as a business
Creators can find more ways to make money on the platform, and businesses can use Instagram Reels to make more money.
Promote products and services
When you do this, more people might want to buy from you or join your service.
For example, Typeform does it by showing something cool and making people want to visit their website and make an account. They make it fun by adding a funny sound that goes with their story. This gets the attention of people who are curious and makes them want to subscribe to BOTM’s monthly subscription box.
To sell more using Instagram Reels, remember these things:
- Use good videos or animations.
- Explain how your product or service helps people.
- Say why people should buy or join.
- Give them a clear way to learn more or do something.
On Instagram, you can’t put links in your posts, so many businesses tell people to check their “link in bio.” To make this work better, use a tool like Hootsuite’s Hootbio. It helps you lead people to a page with many links, so it’s easy for them to see and buy the things you talk about in your Reels.
Create shoppable Reels
You can make it easy for people to buy your stuff on Instagram. If you have an online store, you can use Meta’s Commerce Manager to set up a shop on your Facebook Page and Instagram profile.
In your Instagram shop, you can group your products, give discounts, show new items, offer free shipping, and more. It’s like having your little online store right on Instagram.
You can also add labels to your products in your Instagram Reels, so viewers can quickly buy them.
How to use Instagram Reels to make money as a creator
When you switch to a creator account, you get some money-making options that businesses can’t use. But there are other ways for content creators and influencers to make money with Instagram Reels. Here are some of the best ways.
Partner with brands
A lot of creators make money by doing influencer marketing, which means working with companies to promote their stuff. Making Reels is a good way to do this. If you decide to go for it, you can decide how much to charge brands for making a Reel or a bunch of Reels to advertise their product or service.
Become an affiliate
Affiliate marketing is when creators work with brands to show products to their followers. When people buy these products, the creators earn some money. It’s a good way for creators to make money on Instagram Reels. And if more people use your link to buy stuff, you can make even more money as a commission.
Promote a subscription
Instagram subscriptions are like a special club for creators. People pay to see your extra stuff. You can offer things like live videos, stories, and cool badges. You decide how much special stuff to give and set the price between $0.99 and $99.99 per month.
If you offer useful stuff like coaching, you can charge more. By just connecting with fans, you can charge less.
When you get enough members, it’s a good way to make extra money. Using Instagram Reels is a smart way to tell people about your special club.
Make Reels that show off what people get when they subscribe. All your Reels will have a “Subscribe” button and another reminder like this:
The more Reels you make, the more people will see that “Subscribe” button. Each new Reel is a chance to get a new subscriber.
Accept virtual gifts
On Instagram, there are virtual gifts that people can send to creators. If you’re a creator, your viewers can find these gifts in the comments section. To get to them, viewers just click on a little gift box icon near the comment box.
These virtual gifts come in different amounts, from 10 to 300 stars. If you use Instagram, you can buy these stars. They offer three options:
- 45 stars for $0.99
- 140 stars for $2.99
- 300 stars for $5.99
When people send you these virtual gifts, they’re not just for show. You can turn them into real money at a rate of $0.01 for each star. You can cash out when you have at least $25 worth of gifts.
But there’s one important thing: If you want to use virtual gifts to make money, you need to set up a payout account. If you don’t, you might lose your gifts.
Instagram also has some rules. If you don’t cash out in 5 months or you’ve made $500, you might not be able to use Instagram Gifts to make money anymore. After six months, you might lose your chance to get your payment.
Whether you’re an Instagram creator or a business trying to make more money, Instagram Reels can help. You can use these features to make money, no matter what kind of account you have.