If Instagram Stories is any indication, Instagram Reels is poised for enormous growth. And even if you’ve been on the platform for a while, building a following and a community, you may be wondering “when is the best time to post on Instagram Reels?” Of course, if you’ve spent any amount of time in social media marketing, you know that finding just the right time to post content isn’t easy. To be sure, there are tons of stats available for just about any social media platform you can think of, but trends can change daily.

Plus, getting a lot of likes, shares, and comments for a specific content format on a specific day of the week at a specific time doesn’t mean that every post you share is going to go viral. So, what do you do to pin down the best times to post on Instagram Reels so you can maximize your content and bring in a larger following? In this article, we’ll share two questions you can ask to find the best times to post on Instagram Reels for your audience.

Choosing the single perfect time to post on Instagram Reels can be tough, but here’s what we found from analyzing more than 100,000 short-form video content posts to find the best engagement rates.

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Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this post, we will go through 65 Instagram Reels hashtags to help you go viral.

If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.

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Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s new feature to compete with TikTok, which is also for short-form videos and is especially popular for Gen Z.

First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like SephoraWalmart, and Beardbrand are already using Reels.

So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? Let’s jump into this guide to find out the answers for all of your questions!

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