Essential Guide for Success: Top Realtor Hashtags to Use

Last Updated on August 7th, 2023 at 2:17 am

realtor hashtags cover

You know how the right neighborhood can make a house more appealing to buyers? Well, realtor hashtags work in a similar way. The right hashtags ensure that your posts are seen by the right people and are sorted into the places where people are actually looking.

The better your hashtags, the more visible your posts become.

In this blog, we’ve put together a list of effective realtor hashtags that will enhance your social media strategy and make it more enticing. Following that, you’ll find platform-specific advice on how to use hashtags to the best of your ability.

What exactly are realtor hashtags?

Realtor hashtags, which are essentially words or phrases preceded by the pound sign (#), are unique to the real estate industry.

These hashtags serve the purpose of categorizing social media posts, such as tweets, into different groups. In practice, hashtags link social media content to specific subjects, events, themes, or ongoing discussions.

Within the realm of real estate, these hashtags prove beneficial in various ways. They aid home buyers in discovering new property listings, facilitate networking among realtors, and allow real estate professionals to connect with potential clients.

Here are some succinct insights into how hashtags function:

  • Use the Pound Sign: Always begin your hashtags with the # symbol and avoid including spaces, punctuation marks, or symbols within them.
  • Visibility Settings: Hashtags on private accounts are hidden from the public. Ensure your account settings are set to public to make your hashtags visible.
  • Keep It Concise: Opt for short and concise hashtags to maintain effectiveness.
  • Seek Popularity: Choose hashtags that others frequently search for, as these are more likely to attract attention.
  • Niche Relevance: Specific hashtags that align with your particular area of focus are also a smart approach. When expanding your reach, avoid inventing entirely new hashtags.
  • Moderate Usage: Limit the number of hashtags you employ, as an excessive amount can give the impression of spam. For instance, on Instagram, stick to 3-5 hashtags per post, while on Twitter, limit it to a maximum of 2.

Best hashtags for general real estate

In the world of real estate marketing, hashtags become a powerful tool to shape your brand and attract potential clients.

For the best results, it’s wise to have a mix of specific and general hashtags on hand. If you only use generic hashtags, your posts might get lost among the flood of content. Make sure to combine these hashtags with ones that your particular audience is interested in.

Here are 20 effective yet broad real estate hashtags that you can keep for future use.





















realtor hashtags - for general real estate

Listing realtor hashtags

People search for homes on real estate websites and social media. When you have appealing listings, it’s important to support them with social media posts and relevant hashtags. Potential buyers use hashtags to find properties, so using appropriate hashtags is crucial when showcasing a new listing. Check out the hashtags below for reference.










#justlisted + city











Popular real estate hashtags for buyers

For most realtors, a considerable amount of time is dedicated to finding and acquiring real estate leads. However, by employing appropriate hashtags, you can effectively convert your social media channels into tools for generating leads.





















Hashtags for real estate to help you build your brand

Using popular hashtags like #realestate or #homeforsale can broaden your audience, but crafting your unique branded hashtags can elevate your business even further.

By integrating hashtags that resonate with your tagline, team name, or other distinctive features of your brand, you can showcase your personality and expertise within your niche. Branded hashtags also play a role in cultivating an online following.

Here are a few effective approaches you can adopt to create your personalized hashtags—just remember to substitute your information wherever “YourName” or “YourCity” is indicated.













To use hashtags effectively, stick to common practices to avoid confusing your audience. Don’t go overboard—overloading your caption with too many tags can make it seem spammy to readers.

Include hashtags specific to your niche alongside more general ones. Relying solely on generic tags will drown your posts in the sea of competing content.

For instance, hashtags like #realestate and #homesforsale are broad. To refine your focus, combine them with precise tags tailored to your target audience, like #luxuryhomes or #tinycondoforsale.

Moreover, remember that each platform has its own hashtag rules for optimal outcomes.

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