How to Launch Your Next Product on Instagram (2/2)

Explore the captivating continuation of our guide, where we delve deeper into proven strategies and tactics to ensure a successful product launch on the popular social media platform, Instagram. Brace yourself for an electrifying journey that will guarantee an absolute triumph for your product, capturing the hearts and minds of your audience like never before!

Whether you’re a seasoned marketer or new to Instagram marketing, this comprehensive guide will provide valuable insights and step-by-step instructions to help you make your next product launch a resounding success.

Let’s explore how you can leverage the power of Instagram to reach your target audience and create a buzz around your latest offering.

Unleash the full potential of your newly launched products with our expert tips in this section. Learn how to harness the power of native Instagram tools to boost sales and reach new heights in your marketing endeavors.

#2: How to Sell Newly Launched Products Using Native Instagram Tools

To boost sales from Instagram, generating interest and demand for new products is not sufficient; it’s essential to facilitate easy purchasing for customers. Employ the following tactics to enhance sales.

Feature New Products on Your Profile With Instagram Story Highlights

To give prominence to a new product launch on your Instagram profile, create a single highlight featuring relevant stories.


Tap the Highlight button to add any active or archived story. If it’s a new highlight, add a title and cover. @omsom showcases their saucy noodles launch in a dedicated highlight, with each story showcasing a new product and including link stickers for easy shopping.product-launch-on-instagram-saucy

Remember, the most recently updated highlight appears first on your profile, so regularly update your product launch highlight to keep it front and center.

Introduce New Products With Instagram Carousels

While stories are ideal leading up to a launch, your brand’s Instagram feed is better for introducing new products. Carousels, with their high engagement rate, are a great choice for important announcements. They support a mix of images and videos, making them perfect for showcasing multiple products or highlighting exciting features. As Instagram displays carousels multiple times to followers, it provides several opportunities to reach your audience.

For instance, @grammarly used a carousel post to introduce their new GrammarlyGO product, with the first card as an animated announcement and subsequent cards showcasing the AI writing tool’s features. To increase awareness, they pinned the post to their Instagram grid.


To pin a product launch post to your Instagram grid, open any published post’s menu and tap “Pin to Your Profile.” Note that the most recently pinned post will appear first on your grid, and you can pin up to three in total. If you have multiple product post launches to pin, select the one you want to display first as the last pinned post.


Promote New Products With Instagram Reels

While carousel posts usually have higher engagement, reels are more effective in reaching non-followers on Instagram. For increasing brand awareness among potential customers, reels are a smart choice for product launches.

As shown by @proactiv, short-form videos allow brands to announce their latest products effectively, highlighting key features and benefits with a short CTA in the caption, directing customers to shop through the link in the bio.


Following @proactiv’s example, you can pin product launch reels to your grid if you cross-post them to the feed. Additionally, you can pin up to three short-form videos to your reels grid, keeping your new product in focus using two methods.

To ensure your product launch reels reach users beyond your current audience, check the insights and focus on the reach breakdown. Instagram’s in-app insights display reach for both followers and non-followers, providing valuable information on who sees your new products in their feed.

Partner With Instagram Influencers on Giveaways

Influencer marketing is a smart option to expand your new product’s reach beyond your current audience. Partnering with influencers allows you to tap into their authority, connect with their followers, and showcase your product to new audiences.

While influencer unboxing and review videos are effective for introducing your product and increasing brand awareness, giveaways can be more compelling to drive action. Sponsoring influencer giveaways entices new customers to follow your account, engage with your content, and explore your new products.

Make Products Shoppable With Instagram Product Tags

When launching new eCommerce products, utilize Instagram’s product tags to make reels, feed posts, and stories shoppable. This encourages customers to make direct purchases in the app or visit your website’s eCommerce store.

To enable product tags, set up an Instagram shop and upload inventory to Meta Commerce Manager. Once completed, you can add product tags to virtually any product post-launch content, including posts, reels, and stories, if the product is available in your Instagram shop.

Featuring your eCommerce inventory in Instagram shops allows others, like influencers and partners, to use your product tags, making their content shoppable too. With product tags leading customers directly to your Instagram shop’s product listing, your supporters’ followers can easily view product details, check prices, and make purchases without leaving the app.


If you lack an eCommerce site or don’t qualify for an Instagram shop, use link stickers in stories or a “link in bio” CTA in posts and reels to direct customers to external sites.

With various options like posts, reels, stories, and broadcast channels, brands can effectively promote new products through Instagram marketing. Employing these tactics allows marketers to create successful product launch campaigns without needing to allocate budget for ads.

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