Every Type of Facebook Advert You Should Be Using to Grow Your Business (2/2)

Last Updated on January 22nd, 2019 at 10:44 am

Facebook Advert

Continue with some types of Facebook advert…

Facebook Instant Experiences

Touted as the new and improved Canvas, Facebook Instant Experiences are mobile-only, full-screen vertical adverts.

This format is all about capturing the full attention of your viewers. It even comes bundled with Pixel, making it simpler to re-engage visitors.

True to its name, Instant Experiences are also lightning fast, loading 15 times faster than standard mobile web pages. That is game-changing, particularly because it takes most pages an average of 22 seconds to load, and half of visitors bail after waiting 3 seconds.

When paired with any other Facebook ad format, Instant Experiences become the quick, post-click destination for in-app conversions and engagement. Since they are designed for Instant Experiences, the 5 Collection Advert templates are sometimes the best choice.

An Instant Form template (formerly known as a lead form) can also be available, which is an effective choice when you’re looking to capture leads and gather contact info.

facebook ad types

Facebook Instant Experiences tips

  • Tell a cohesive story. Your cover media should complement the content that follows.
  • Highlight product diversity. The more diverse your set is, the better the chances are you will catch somebody’s attention.
  • Give people causes to explore more. Showing a variety of different photos under your cover media often inspires people to tap More.
  • Present clear steps for viewers to take.
  • Use the right CTAs throughout the experience.
  • Optimize for mobile. A weak mobile website will be a disappointment to high-intent visitors.
  • Explore the effects. Tilt-to-pan effects and images tagged with products are among the new features added to Instant Experiences.
  • Add URL parameters to the correct location. These deep links will be capable to track product and other page visits, as well as the link to your site.

Custom Instant Experiences could be created in Adverts Manager, Creative Hub, or from your Page.

Facebook Stories adverts

Stories are full-screen photos or videos that disappear after 24 hours unless saved. Due to their popularity, more people may be familiar with Instagram Stories, however, Facebook Stories are valued considering – particularly since they are the fastest growing advert format. More than half of the people who use stories across Facebook, Messenger, Whatsapp, and Instagram say that they’re making more online purchases as a result.

In a recent study, Facebook discovered that after seeing a service or product in Stories:

  • 56% browsed the brand’s site to get more info
  • 50% looked for the product or services on websites that promote it
  • 38% talked to somebody about the service or product
  • 34% visited a store to check out the service or product

facebook ad types

Facebook Stories can’t be chosen as a standalone placement when creating an advert. It is included under placements when you choose Automatic Placements.

But for it to work, you must be using a goal that supports Facebook Stories (reach, traffic, app installs, video views, conversions, brand awareness, lead generation).

Instant Forms are additionally suitable with Facebook Stories, popping up as easy-to-complete surveys.

Facebook Stories adverts specs

  • Picture aspect ratio: 9:16 to 1.91:1
  • Maximum picture duration: 6 seconds.
  • Maximum picture file size: 30 MB.
  • Supported picture sort: .jpg and .png
  • Video aspect ratio: 9:16 to 1.91:1
  • Maximum video width: 500 px
  • Maximum video length: 15 seconds
  • Maximum video file size: 4 GB
  • Supported video sorts: .mp4 and .mov

*Captions aren’t available. Make them part of the file when you plan to include them.

Use the Adverts Manager or the API to create adverts in Facebook Stories.

Facebook Messenger adverts

Facebook Messenger—not Facebook—is the top mobile app in terms of downloads. Without a Messenger advert technique, you could be missing out. These adverts appear in a user’s inbox and could be formatted as a picture carousel, video, or dynamic adverts.

Messenger inbox adverts are made by adding Messenger Inbox as a place for your campaign. However, according to Facebook, the best way to set up Messenger adverts is to use automatic placements.

Automatic placements send adverts to the place most likely to have the best outcomes at the lowest cost.

If your business is active on Messenger, Click on Messenger adverts may also be worthwhile. These adverts put people into direct conversation with your business.

You may also send Sponsored Messages to clients your business has already spoken with on Messenger. These will appear in the conversation thread of their inbox like any other message.

facebook ad types

Facebook lead adverts

Lead ads can be used for a variety of buyer acquisition needs – from newsletter subscriptions, to quote requests, to event registration.

When somebody clicks on a lead advert, they are presented with a context card that gives additional info. That is where you could tell people about your business, your offer, and explain why they should share their info with you.

Contact info is pre-populated, which makes it simpler for people to sign up and leads to minimal drop-off. Custom questions may also be added to learn more about your viewers.

Facebook lead adverts could be created from your Page or from Adverts Manager.

Facebook lead advert tips

  • Keep it brief. Long forms lead to decrease conversion rates.
  • Keep away from open-ended questions. These questions are harder and take longer to answer, resulting in more drop off. Use multiple choice.
  • Don’t provide too many selections. For multiple-choice questions, stick to around 3 to 4 choices.
  • Say thanks. Add a custom “thank you” to show your appreciation.

Facebook dynamic adverts

Dynamic ads permit marketers to advertise products from any catalog to people who have shown interest on your site, in your app, or anywhere else on the web. Dynamic adverts could be made in the image, carousel, or collection advert format.

The important thing difference is that instead of making individual adverts for each product, dynamic adverts permit you to create a template that automatically pulls photos and information from your catalog.

So, if a website visitor looked at a pair of shoes on your website, the dynamic advert will retarget them with the same info without you having to add photos and copy.

Facebook dynamic advert tips

  • Setup your catalog. To make sure your inventory is prepped to be dynamically pulled from, double check Facebook’s catalogue specs.
  • Implement Pixel. For dynamic adverts to work, Facebook Pixel have to be implemented on your site.
  • Schedule updates. In case your catalog changes regularly, scheduling uploads will help maintain accurate prices and stock figures.

Dynamic adverts could be created in the Adverts Manager.

Facebook link adverts

Link adverts have one clear purpose: To get people to visit your site.

Every component of the link advert is clickable, so butterfingers or mouse slippages aren’t an issue. This could be why businesses using Link Adverts on Fb have seen a 53 % ROI.

Facebook link advert tips

  • Select a winning picture. High quality, vibrant, clear pictures always perform best.
  • Prompt with a crisp copy. A sharp headline and descriptive text will help inspire clicks.
  • Include a CTA Button. Select from: Shop Now, Learn More, Sign Up, Book Now and Download.
  • Describe the destination. Tell your customers where their click will take them, that method they click with objective.

Visit the Adverts Manager to create a Facebook Link advert.

facebook ad types

Share this post