How to Use Facebook Adverts Manager: A step-by-step guide

Last Updated on March 18th, 2019 at 12:39 pm

Facebook adverts manager

If you already have a Fb business page (and you need to), you could head straight to the Facebook Adverts Manager or Business Manager to create your Facebook adverts manager marketing campaign. When you do not yet have a business page, you will have to create one first.

In this post, We’ll follow the steps for Facebook Adverts Manager.

Step 1. Select your goal

Log into Adverts Manager on Facebook and choose the Campaigns tab, then click on Create to get began with a new Fb adverts manager marketing campaign.

Fb provides 11 marketing objectives based on what you need your advert to accomplish. Right here’s how they align with business targets:

  • Brand awareness: Introduce your brand to a new audience.
  • Reach: Expose your advert to as many people in your audience as possible.
  • Traffic: Drive traffic to a particular web page or app.
  • Engagement: Reach a large audience to extend the number of post or Page Likes, enhance attendance at your event, or encourage people to claim a particular offer.
  • App installs: Get people to install your app.
  • Video views: Get more people to watch your videos.
  • Lead generation: Get new prospects into your sales funnel.
  • Messages: Encourage people to contact your business utilizing Fb Messenger.
  • Conversions: Get people to take a particular action on your site (like subscribe to your listing or purchase your product).
  • Catalog sales: Connect your Fb adverts to your product catalog to show people adverts for the products they’re most likely to want to purchase.
  • Store visits: Drive nearby customers to bricks-and-mortar stores.

facebook advertising

Select a marketing campaign objective based on your goals for this specific advert. Remember that for conversion-oriented objectives (like sales) you could pay per action, but for exposure objectives (like traffic and views) you’ll pay for impressions.

For this instance, we’ll select the Engagements objective. Some of the choices you see in the next steps will vary slightly based on which objective you select.

Step 2. Name your campaign

Scroll down to name your Facebook adverts mnager marketing campaign and select whether to set up an A/B split test. You will also select whether to turn on budget optimization. This option could be helpful when you’re using multiple advert sets, however, for now, you could leave it turned off.

For the Engagements objective, you will additionally select whether to concentrate on post engagement, page likes, or event responses. For this instance, we’ll select Page likes.

Facebook advertising guidelines

Click on Set Up Advert Account to continue.

Step 3. Set up your advert account

When you’ve already set up an account, you will not see this step, of course. You will go straight through to targeting your audience.

However, when you are new to Fb advertising, you will need to enter some key account details right here. Enter your country, preferred currency, and time zone, then click on Continue.

Select wisely, because if you want to change these options later, you must create a separate advert account.

Step 4. Target your audience

At the top of this screen, you’ll name your Facebook adverts manager marketing campaign and select which Page to promote.

how to advertise on Facebook

Scroll down to begin building the target audience for your adverts.

You will see the first option is to add a custom audience of people who have already interacted with your business on or off Fb. We have got a separate guide to walk you through Facebook custom audiences, so right here we will concentrate on the targeting options.

Begin by choosing your target location, age, gender, and language. As you make your selections, keep an eye on the audience size indicator on the right of the screen, which provides you with a sense of your potential advert reach.

advertising on facebook

Now it’s time for the detailed targeting. Keep in mind: Effective targeting is essential to maximizing ROI—and there is no shortage of ways to focus on your audience utilizing Fb paid advertising. You have two fields right here in which to make your audience as particular as you select:

  • Detailed targeting: Use this field to particularly include or exclude people based on demographics, interests, and behaviors. You could get actually particular right here. For example, you can select to focus on people who are excited about both meditation and yoga, however, exclude people who are excited about hot yoga.
  • Connections: You could target or exclude people who have an existing connection to your Fb Page, your app, or an event you managed. For instance, if you want to reach a brand new audience, you would choose “Exclude people who like your Page.” If you want to promote an offer or new product to existing fans, choose “People who like your Facebook Page” to achieve people who already know your brand.

Step 5. Select your Fb advert placements

Scroll down to choose where your adverts will appear. When you are new to Fb advertising, the simplest choice is to use automatic placements. When you choose this feature, Fb will automatically place your adverts across Fb, Instagram, Messenger, and the Audience Network when they’re likely to get the best outcomes.

After getting more experience, you could wish to place your Facebook adverts manager in particular locations. You have the following options:

  • Device kind: Mobile, desktop, or both.
  • Platform: Fb, Instagram, Audience Network, or Messenger, with several sub-options within each category (like feed versus right column versus Stories).
  • Mobile devices and operating systems: iOS, Android, or both.

Facebook ad guidelines

Step 6. Set your budget and schedule

Next, you decide how much cash you want to spend on your Fb paid adverts. You could select a daily or lifetime budget, then set the start and finish dates if you want to schedule your advert in the future or select to make it live right away.

Advertising on Facebook cost

You could get into pretty fine detail about the way you want to spend your money utilizing the advanced budget options.

Facebook advertising cost

Remember that running your paid advertising on a schedule could be the most efficient method to spend your advert budget since you could select only to serve your advert when your target audience is most likely to be on Facebook. You could only set a schedule if you have created a lifetime budget for your advert.

Once you’ve made your selections, and you’re happy with the audience size indicator, click on Continue.

Step 7. Create your advert

First, select your advert format, then enter the text and media components for your advert. The formats available will vary based on the marketing campaign objective you chose back at the beginning of this process.

Facebook ad examples

Use the preview tool at the bottom of the page to ensure your advert looks good for all potential placements (mobile, desktop news feed, right column, and so on). Once you’re happy with your selections, click on the green Confirm button to submit your order, then wait to get an email from Fb notifying you that your advert has been accepted.

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