What’s Included in Your Instagram Profile Bio?

Last Updated on March 13th, 2019 at 3:08 pm

Instagram Profile Bio

Your Instagram bio reveals followers who you are, what you provide, and why they need to care. It’s worth investing some time to get it right.

It could be the first point of contact for somebody who’s found your brand by clicking through from an Instagram hashtag. Does your bio make it clear why somebody should follow you? Does it showcase the very greatest of your brand?

An awesome Instagram bio shows your brand personality and compels users to take action—whether that means clicking on your link, visiting your bricks-and-mortar shop, or simply following your account.

What’s included in your Instagram profile bio

Before you begin thinking about what to jot down, you should understand all of the parts of your profile.


When introducing yourself, it makes sense to begin with your name. Include your real brand name, of course, however, you do not have to stop there.

The name and username fields are the only parts of your Instagram profile which are included in Instagram searches. Which means you could also embody a variation or abbreviation of your name when you think it’s a term people may use to seek for you as Saturday Night Live does.

Or, you can include a vital keyword that may help people uncover your account as Sam and Yass do at Mapping Along.

You could include up 30 characters.


This is your identity on Instagram. It’s your @ handle, and it forms a part of your profile URL (instagram.com/username). Use a consistent handle across social networks to make it simple for people to find you.


This is the only place on Instagram where you may post a clickable link.

You could change the URL as often as you want. You may want to link to your latest or most important content (like your newest blog post or video), a particular campaign, or a landing page specifically for visitors coming from Instagram.


When you have a business profile on Instagram, you could select a category for your business. This appears under your name and could help people see at a glance what you do.

Using a category for your enterprise could free up space in your Instagram bio because you don’t need to repeat this info. However, it only seems in the mobile view, so you could not assume everybody will see it.

Contact information

Business profiles could embody contact buttons that permit people to phone you, email you, or get directions to your business directly from Instagram.

If you add your address to your Instagram business profile, it seems below your bio but doesn’t use up any of your bio character counts. That is another great method to free up space for more compelling bio info.

Note: the contact info and contact buttons only appear on mobile, not in desktop view.

Call-to-Action Buttons

You could encourage people to take action straight from your Instagram bio with CTA buttons. These permit your followers to take actions like book a table at your restaurant, or purchase tickets for your event.

Verified badge

That little blue checkmark is incredibly valuable because it assures visitors they have reached your official Instagram account. Want one of your own? Take a look at our information to getting verified on Instagram.


Lastly, there’s the bio itself. Your Instagram profile bio provides you just 150 characters to explain who you’re and what you do. It also needs to convey your brand’s unique personality and show your audience that they’ve come to the right place.

That is a lot to ask of such a tiny amount of text. You will need to employ some creative Instagram profile bio ideas to make your bio stand out.

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