Facebook Adverts Sizes Cheat Sheet for 2018

Facebook Adverts

When it comes to online advertising, Facebook adverts is key. One out of every five digital adverts is spent on Facebook—for good cause. The platform’s roughly 2 billion monthly customers spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). If you wish to reach eyeballs online, Fb is the place to do it.

There’s only one problem: Facebook frequently introduces new advert formats and constantly updates the dimensions and specs of its existing picture and video ad offerings. How are you supposed to design attractive, eye-catching adverts when the specs maintain changing all the time?

Effectively now you may, with this helpful cheat sheet!

Facebook photo ads sizes

There’s a well-worn adage in promoting that your clients need to see what they’re purchasing before they buy it. If you wish to get your viewers’ attention on Facebook, you should include pictures in your adverts, preferably ones that showcase your product or brand in a unique, eye-catching method.

However, designing picture adverts for Fb can be difficult. Different advert destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different advert sizes. Fb’s Advertisements Manager now even allows you to upload different images for different display formats, and preview the way an advert looks before it goes live.

For greatest outcomes, stick to the following specs for a picture of Facebook adverts:

Facebook timeline image adverts

Advisable: no less than 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio

For all image adverts, Fb recommends that you add “the highest resolution picture available” in both.JPG and .PNG format cropped to a supported aspect ratio. Additionally keep in mind that photos and video that “consist of more than 20% text could experience reduced delivery,” as per Fb’s text in images rules.

Facebook right column image adverts

Advisable: no less than 1,200 pixels by 628 pixels, 9:16 to 16:9 aspect ratio

Keep in mind that right column advert is a desktop-only format, however, that they “may appear in other areas of the site” too.

Facebook instant articles image adverts

Advisable: no less than 1,200 by 628 pixels, 9:16 to 16:9 side ratio

Fb Market picture adverts

Advisable: no less than 1,200 by 628 pixels, 9:16 to 16:9 side ratio

Fb panorama or 360 photograph adverts

Advisable: no less than 600 by 600 pixels

Fb automatically recognizes and processes these photos based on “camera-specific metadata found in images taken utilizing 360-ready devices.”

Facebook 360 ads

Facebook sponsored message image adverts

Advisable: no less than 1,200 by 628 pixels

Facebook Viewers Network image adverts

Advisable: no less than 1,200 by 628 pixels

Instagram image adverts

Advisable: width of 1,080 pixels, height between 566 and 1350 pixels, the aspect ratio between 1.91:1 and 4:5

Instagram stories image adverts

Advisable: no less than 1,080 pixels wide, 1,920 pixels tall

Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the picture free from text and logos” to prevent them from being covered.

Facebook video adverts

When it comes to video, Fb has one key suggestion to its advertisers: design for mobile first.

Fb recommends importing a video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform additionally recommends maintaining videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For greatest outcomes, stick to the following specs for video adverts:

Facebook timeline video adverts

Advisable: no less than 1,280 by 720 pixels

For all video advert types, Fb recommends importing the “highest resolution source video available without letter or pillar boxing.” Facebook gives an exhaustive list of aspect ratios and options available for each advert type.

Landscape videos should be a minimal of 600 by 315 pixels (1.9:1 aspect ratio), while square adverts should be a minimal 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame price of 30fps.

Facebook video timeline ad data-lazy-sizes

Facebook Messenger video adverts

Advisable: no less than 1,280 by 720 pixels (16:9 to 1.91:1 aspect ratio)

Videos could be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps.

Facebook slideshow video adverts

Advisable: no less than 1,200 by 720 pixels

Slideshow ads are designed for audiences with slower internet access. They allow you to transform a series of 3-10 photos and a sound file (supported formats: WAV, MP3, M4A, FLAC, and OGG) into a video advert.

For greatest outcomes, Facebook suggests utilizing the best quality photos possible. They should all be the same dimensions (ideally 1,280 x 720 pixels or a picture ratio of 16:9, 1:1 or 2:3). When you use different sizes, the slideshow shall be cropped to be square.

Instagram in-feed video adverts

Advisable: 600 by 600 pixels (1:1 aspect ratio)

A horizontal video should be minimal 600 by 315 pixels (1.9:1 side ratio), an or.vertical video should be minimal 600 by 750 pixels (4:5 aspect ratio).

Instagram has the same recommendations for video as Fb:

  • Add the best resolution video possible that fits file size and ratio limits
  • Use .MP4 or .MOV format
  • Maximum file size 4GB
  • Maximum length 60 seconds
  • Maximum frame rate 30fps
  • H.264 compression, sq. pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+

Instagram video ad size

Instagram stories video adverts

Advisable:

  • Not less than 1,080 by 1,920 pixels
  • .MP4 or .MOV format
  • Maximum size 15 seconds
  • Maximum file size 4GB
  • Supported aspect ratios: 16:9 to 4:5 and 9:16

Instagram Stories ad size

These videos appear between Instagram consumer stories for up to 15 seconds (or until dismissed) and take up the whole screen. Add the best decision video possible, and consider leaving the top and bottom 14 % (roughly 250 pixels) empty, in order that it isn’t obscured by the profile icon or call to action.

Facebook carousel adverts

Carousels allow you to showcase up to 10 photos or videos in one advert, without having the consumer navigate to a new page. Carousels can appear in six different places on Facebook—the main Fb feed, the right column, instant articles, Fb Marketplace, the Fb Viewers Network, and Fb Messenger. However, all carousel formats use the same image and video specs.

Facebook carousel images

Advisable: no less than 600 by 600 pixels

Facebook carousel videos

Advisable:

  • 1,080 by 1,080 pixels (1:1 aspect ratio)
  • .MP4 or .MOV format
  • Maximum file size of 4GB
  • Maximum size 120 min
  • Maximum frame rate of 30fps

Landscape videos should be a minimal of 600 by 315 pixels (1.9:1 aspect ratio). Sq. videos should be a minimal 600 by 600 pixels (1:1 aspect ratio).

Facebook Carousel video ad specs

Instagram carousel video adverts

Advisable:

  • no less than 1,080 by 1,080 pixels
  • .MP4 or .MOV format
  • Maximum length 60 seconds
  • Maximum frame rate 30fps

Instagram Carousel video ad size

Like Fb carousels, Instagram carousels allow you to showcase at least two and up to 10 photos or videos in one side-scrolling advert.

Facebook Collections and Canvas adverts

Collections are an advert type that makes it simpler for customers to browse and buy products directly in the Fb feed. A Collection often includes a cover picture or video followed by several product photos.

You may select to have your video autoplay when a consumer scrolls over your collection. Clicking the video will open Canvas, a full-screen experience designed to drive traffic directly to your product pages. You may add buttons, carousels, images, text, and video to Canvas. Video and audio will automatically play if you scroll past them in the app.

Facebook Collection and Canvas images

Advisable: no less than 600 by 600 pixels

Facebook Collection cover video

Advisable: no less than 1,200 by 628 pixels

Facebook Canvas video adverts

Advisable:

  • Not less than 1,200 by 628 pixels
  • .MP4 or .MOV format
  • Maximum frame rate of 30fps
  • Maintain total length of all videos in canvas under 2 minutes

Facebook Canvas video ad size

Facebook Lead adverts

Lead adverts make it simple for customers to fill in forms, in turn making it simpler for advertisers to collect lead info. Lead adverts are made up of an advert unit and a lead form, with similar tips to regular hyperlink adverts.

Facebook Lead adverts images

Advisable: no less than 1,200 by 628 pixels

Facebook Lead adverts videos

Advisable:

  • As large as you’ll be able to
  • Picture ratio of 9:16 to 16:9
  • .MP4 format
  • H.264 video compression, high profile most popular, sq. pixels, fixed frame rate, progressive scan

Facebook offers adverts

Offers allow you to share online and in-store discounts and promotions with clients on Fb. They can appear as a picture, video or carousel. Customers who bookmark offers to view them later can be reminded of the provide up to 3 times, depending on their notification settings.

Facebook offers adverts images

Advisable: no less than 1,200 by 628 pixels

Facebook offers adverts videos

Advisable: no less than 1,280 by 720 pixels

Remember that only Fb pages with more than 400 likes can create gives adverts.

Facebook event response adverts

Event response ads allow you to promote your Fb page events to a highly targeted audience based on things like geography, age, interests and more. They’ll seem like a picture or a video. The call to action on your event response advert will be set to ‘’ or ‘Get Tickets,’ relying on your promotion targets.

Facebook event response adverts images

Advisable: no less than 1,200 by 628 pixels

Facebook event response adverts videos

Advisable: no less than 1,280 by 720 pixels

Facebook page likes adverts

Page likes adverts—also known as a ‘business page promotion‘—are designed to drive customers to like your Fb page. They’ll seem either as a picture or video.

When you hyperlink your Instagram account to your Fb Page, you may also run your Fb page likes advert campaign on Instagram.

Fb page like adverts images

Advisable: no less than 1,200 by 628 pixels

Fb page like adverts videos

Advisable: no less than 1,280 by 720 pixels

Facebook post engagement adverts

In addition to page likes adverts, Fb page admins may also drive users to particular page posts they make. Post engagement adverts extend beyond your page and could be a good way of learning more about the type of content material your viewers want to see more of.

Facebook post engagement adverts images

Advisable: no less than 1,200 by 628 pixels

Facebook post engagement adverts videos

Advisable: no less than 1,280 by 720 pixels

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