The Importance of Defining Goals and Influencer Personas
Before you start working with influencers, it’s important to set goals and know who you want to work with.
Think about what you want to achieve. Do you want more people to visit a website or get excited about an event or product?
Once you know your goals, think about the influencers you want to work with:
- Who follows them?
- What do they like to talk about?
- What kind of people are they?
- Do they make content that fits with your brand?
For example, if you sell food or drinks, you might want to work with influencers who love food.
You might want to target those who have fewer than 100K followers and mostly make videos about reviews, hauls, and recipes.
It’s important to be clear about what you expect from the start to get the desired results.
2 Ways To Find Instagram Influencers in 2024
Influencer marketing is like the new kid on the block compared to old-school ads, but it’s still a good idea in 2024 and beyond.
And Instagram is still one of the best places to get new customers, talk to people, and let folks know about your brand because it has lots of different ways to share stuff, like Reels, Stories, and carousel posts.