I will also highlight some greatest practices about Facebook cover photo, share good examples, and explain why they are successful.
How to add Facebook cover photos
When you are completed making your cover picture, uploading it is simple.
- Navigate to your Fb business page and mouse over the cover picture space at the top.
- Click on Add a Cover in the top left corner.
- Click on Upload Picture/Video and choose the picture you’d like to add.
- A preview of your picture will appear in the cover area. Click on the picture and drag it up or down to the vertical orientation of your liking.
- Click on Publish.
When you do not like how your Facebook cover photo is positioned after you have uploaded it, you could click on Update Cover and then Reposition, which will return you to step 4.
As you add more cover images, you will build up a library. When you ever want to replace your current cover picture with an older one, click on Choose Picture as an alternative of Add Cowl Picture in step 3, and also you’ll be capable to select from previously uploaded photos.
Lastly, the Select Artwork button contains a number of premade background pictures for your cover picture area. These look fine in a pinch, however, I would suggest making branded images for your business page that showcase your organization’s personality, products, or services.
How to add Facebook cover videos
Importing a Facebook cover video is nearly the same as uploading a cover picture, with a couple of extra steps.
- Navigate to your company page and mouse over the space at the high.
- Click on Add a Cover in the top left corner.
- Click on Upload Photo/Video and choose the video you would like to add.
- A preview of your video will appear in the cover area. Click on the video and drag it up or down to the vertical orientation of your liking.
- Select a thumbnail from the 10 available options Fb provides (hint: choose the one that’s most likely to pique interest and reel somebody in).
- Click on Publish.
Facebook cover photos: best practices
Now that you understand the basics of making and importing cover pictures, it’s time to take a look at some powerful examples, and the strategies behind them.
1. Use an easy picture with a clear focal point
The whole point of your profile banner is to grab attention and elicit curiosity so people take action on your page. Use memorable imagery with colors that replicate your brand, and do not be afraid to utilize the negative area, particularly when you are including copy: it will help your words stand out.
This playful cover picture from Zendesk uses bright colors and negative space to make their copy pop.
2. Pair your Facebook cover photo with your profile image
A Facebook cover photo that matches with the profile image always looks skilled and put-together. It may sound limiting, however, it’s additionally a great opportunity to get creative.
Target’s eye-catching Facebook cover photo makes intelligent use of their bullseye logo. The optical illusion caught me off-guard, earning this cover picture my full attention.
3. Optimize your cover picture for mobile
Once you Are selecting a picture to your Facebook cover photo, think about the way it’s going to look on the screens of Facebook’s 1.15 billion smartphone users. If there is tiny text, will it be readable? How will the finer details look on a smaller screen? What’s being cut off when your cover picture is panned-and-scanned to mobile format?
I was surprised to discover that many firms (big firms!) do not actually bother to optimize for this, making it a simple method to give a greater page experience than your competitors.
Duolingo has smartly chosen a picture that does not change too much between mobile and desktop. Nothing is lost in translation, offering both audiences equally good browsing experience.
As an added bonus, the brand name in the banner leaves the profile image open for Lingo (their firm mascot) to greet visitors to the page.
4. Balance your Facebook cover photo with right-aligned elements
Centered pictures work well on cover pictures, however, aligning your picture content to the right is aesthetically pleasing and has strategic worth. Fb’s call-to-action buttons appear on the right side of your profile; ideally, your pictures need to draw the eye to that part of the page. If possible, include parts that draw attention to your CTA.
Here, YouTube star and cake-decorating sensation Yolanda Gampp use the cover picture to advertise her new cookbook, How to Cake It. This banner effectively leads the eye, beginning with the copy, then to the book cover, which is placed right over the Watch Video CTA. It’s a direct route to her YouTube channel—and an invite join her 3.6 million subscribers!
5. Update your cover picture frequently
Your Facebook cover picture is the perfect place to announce what’s new at your company. Keep this area updated with fresh content, whether you are promoting new services or products, or referencing current events in relation to your brand.
Right here, KFC uses their cover video to promote the Canadian launch of the newest twist on the infamous Double-Down. This profile video works well because the animation is on a short loop so it’s not too distracting. It actually creates a mood!
6. Hyperlink out from your Facebook cover photo
Adding a link within the cover picture page itself is a great method to drive visitors to your other pages via Fb. Use a link shortener like ow.ly to create a customized URL format that is distinctive to your brand. It makes links more manageable and conceals the UTM code you need to be using to track your traffic sources.
Right here, Threadless uses an all-too-relatable drawing of a cat to drive traffic to their site. Once you click on the cover picture, you discover a link directing you to buy the T-shirt. The link contains a UTM code, permitting Threadless to track page views from their Facebook cover photo.
Though they have not done it here, one other technique is to have this URL direct to the same page because the CTA on your main profile, providing another opportunity for conversion. This additionally allows you to experiment with other CTAs on your Facebook page (Facebook at present has seven to choose from).
7. Pin important updates below your Facebook cover photo
Keep in mind, the purpose of a headline is to get you to read the article under, and Facebook cover photos are no different. Pin your most essential current content to the top of your Facebook page.
When people are drawn in by your cover picture, they will see the most related info as soon as they scroll down.
Hootsuite is at present promoting an upcoming webinar series on Demystifying Social ROI. Along with a cover video highlighting the event, they have pinned it as the first post on their page so people keep in mind to sign up.