Most businesses today understand that if they want to reach their target audiences, they must go beyond traditional TV, print, and radio advertisements. Consumers spend a lot of time on social media, and marketers have steadily migrated to these platforms to try to reach their target consumer base over the last decade.
We’ve been watching trends for years, and it’s no surprise that social media marketing has become more refined, especially as influencers have begun to command larger audiences.
Because of the powerful impact influencer marketing has on audiences, we believe marketers should consider investing efforts in TikTok, one of the most recent dominating networks.
As TikTok influencer interactions are genuine, people gravitate toward and take their opinions seriously. It’s definitely an option to consider when defining your marketing objectives.
What Exactly Are TikTok Influencers?
TikTok influencers are people who have significant influence over their TikTok followers. Users eagerly await their videos or live feeds and devour the content they share on the network.
As a result, marketers have discovered the power potential TikTok influencers have over online users; according to statistics, 51% of marketers believe influencers help them build a better customer base, with 70% planning to increase their influencer budget.
One of the primary reasons marketers are drawn to TikTok and other social media influencers is that a growing percentage of audiences trust what a potential TikTok influencer says, making it a very appealing – and potentially highly profitable – area of marketing to invest in.
TikTok does have an official advertising platform, but audiences still prefer the organic approach that a good influencer takes.
It may be beneficial to test both options to see which one provides the best ROI, or to use a combination of both strategies.
How to Find Potential TikTok Influencers for Your Brand?
Influencers can play an important role in improving campaign performance and significantly increasing brand awareness. There are several approaches you can take if you want to connect with a TikTok influencer to increase brand visibility. Continue reading to learn more about our top TikTok influencer-finding tips.
Understand Your Audience
Before putting effort into finding TikTok influencers, make sure your target audience is actually using the TikTok app.
If they are, you can proceed to identify the best influencers to promote your brand. If your target audience isn’t genuinely using TikTok on a regular basis, you’re probably better off exploring other online spaces where they spend their time.
Perform an Organic Google Lookup
You can quickly identify TikTok influencers in your niche industry by using strategic keywords. A Google search is a quick and free way to find like-minded influencers.
For example, if you own a travel agency, you can type in “top travel TikTok influencers” or “top fitness TikTok influencers.” Once you’ve compiled a list of search results, carefully examine the types of videos they produce and the frequency with which they share content.
Search by Location
This tip will vary depending on your industry; if your growth is dependent on local audiences, you should look for influencers by location.
Many consumers – and influencers – are interested in supporting small businesses, so if you fit this profile and can find the right influencer, it could be a match made in heaven.
Including TikTok in your local online marketing strategy is an excellent way to gain local exposure while steadily growing your audience.
Lookup by Follower Size
It should go without saying that influencers with large followings have a lot of potentials. To see if you can find a good match, try searching by follower size.
It is important to remember not to be fooled by large numbers because there is more to the formula. Consider engagement and actual reach (for example, likes, views, and comments), which leads us to our next point…
Lookup by Engagement Rate
A large number of followers can be beneficial, but engagement is more important.
The ideal influencer will be enthusiastic and will actively engage with their audiences.
It’s not uncommon for people to tune out and stop listening if all they’re doing is talking in cyberspace on a one-way street. It is, like many other forms of marketing, a matter of quality over quantity.
Explore Hashtags
TikTok influencers respond quickly to popular trends on the app. Hence, they begin to check trending hashtags on a regular basis. Look for hashtags related to your brand and then find the most popular influencers. You may have more success if you use specific keywords along with #ad in your searches to see what products or services are being promoted.
Most of them will latch onto trends in order to increase their visibility and gain more followers. As a result, using niche hashtags to search for influencers is a safe bet.
Look for Other Social Media Networks
TikTok has an ever-increasing number of influencers. However, many of them did not create a TikTok account and immediately become famous. Some of the popular ones already had a large fan base.
Check out other social media networks, as many influencers have footprints in multiple online spaces.
You may even discover that you already have relationships with them on other networks and that you can transfer your content from one network to another to broaden your reach.
Check out this short video we found that shares some great additional tips and suggestions for identifying the best TikTok influencer for your brand.
Content is King When It Comes to TikTok Influencers
Before attempting to connect with an influencer, keep in mind that 75% of them will only work with companies that share their values, and 80% value content quality above all else.
Do not approach an influencer based on their number of followers or likes; instead, watch some of their content, comb through their profiles, and discover what truly makes them tick.
If your company has similar values or interests, it’s a good fit, and they’ll be more likely to respond positively.
What to Watch Out For When Choosing Potential TikTok Influencers
Ideally, you should identify a few influencers and begin cultivating relationships with them. This should not be a hasty process, as connecting with the wrong influencer can harm your brand. Take your time getting to know one another, just as you would in any other relationship.
Look for authenticity, trustworthiness, and entertainment when choosing the right influencers for your brand.