How many Facebook Likes does your business Page have? When you are immersed in social media marketing, you probably know this number off the top of your head.
With over two billion users, Fb offers an enormous potential audience for your business. But with over 60 million active Fb business Pages on the network, there is also lots of competition for those all-important Likes.
There is no getting around it: getting more Likes is a critical part of your Facebook marketing strategy. However, you cannot get so concentrated on Likes that you lose sight of what Fb is all about.
Gain more Likes requires you to share content that’s actually likable—and engage in ways that make your brand likable, too. You will not find any underhanded gimmicks in this post. It is about getting more likes by being a great Fb citizen and working to make content that has real value for an audience that’ll provide plenty of value for your brand in return.
10 clever methods to get more Facebook likes
1. Develop a smart Facebook marketing technique
As with any marketing platform, you will only get out of Fb what you put into it. A well-defined, great Facebook strategy based on your business goals will assist you to craft a cohesive brand presence on Fb that speaks to your brand personality and values.
Define your target audience
Your technique needs to aim to collect Likes from the followers who have the most potential to bring value to your business via regular engagement, rather than one-off Likes from online passers-by. Defining your audience personas could be a great place to begin. After all, you should know who you are talking to in order to utilize the right tools and tone, rather than trying to appeal to all two billion Fb users.
Research the competition
Keeping an eye on what key competitors are up to will assist you to spot strategies that work, and that don’t, so you could model the competition’s success while avoiding their missteps. You will also begin to get a sense of how many Fb Likes you could aim for—both for your Page and for individual posts.
Social listening is a superb research strategy that can assist you to gather details about both your target audience and your competition.
Simply aiming for “more Likes” isn’t actually a good Facebook marketing aim—how will when you have achieved it? Instead, you need to make goals based on S.M.A.R.T. principles, that means they are specific, measurable, attainable, realistic, and timely.
This permits you to circle back on a regular basis to see whether you are meeting your targets, and either celebrate your success and grow new stretch goals, or consider strategic shifts to get you back on track.
2. Craft a great Page
This might sound obvious, however, sometimes the most important factors could be simple to overlook: If you wish to collect Likes, you have got to have a great Page and consistently good posts. Your Facebook Page is made up of many parts, and it’s essential to make sense they’re all complete, skilled, and on-brand. Here are some key parts to consider.
Use all elements of the About section
The About section of your Fb Page permits you to provide key business details to people who are scanning for particular info. In addition to your contact info, you could include the date your business was founded, provide a company overview, or even add a list of brand milestones.
All of this info helps build your credibility and convince potential fans that your Page is worthy of a Like. It also helps you appear in searches outside of Fb, directing users to your Page once they are utilizing search engines to look for info about your product or business.
Go to California uses their About section to inform the story of travel in the state, and manages to get a number of essential keywords into their Story section without keyword stuffing.
Fb also views a Page with a complete profile as more credible, which provides you with an advantage in the Facebook algorithm (more on that below) and will help make sure more people see your posts.
Select compelling cover and profile pictures
Your profile and cover pictures make the first visual impression of your business on Fb, so it’s essential to select wisely. Your logo is often the best choice for your profile picture, however, you could get quite creative with your cover picture selection.
Put some thought into how you could convey what your business is all about in one compelling picture. Do you have a great-looking product you could feature? Maybe you wish to showcase a picture of your friendly team. Whatever you select, ensure that it captures the essence of your brand so potential fans have reason to dive into your Page content.
Iced tea may not be the most exciting product, however, Nestea does a good job of creating both their Page and their product look appealing with a compelling cover picture.
When it comes to the technical details, your profile picture displays on your Page as 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. You cover picture shows on your Page at 820 pixels x 312 pixels on computers and 640 pixels by 340 pixels on smartphones. Facebook recommends you utilize a cover picture that’s 851 x 315 pixels and less than 100KB.
A newer and more dynamic option for business Pages is to utilize a cover video instead of a cover picture. Your cover video could be up to 20 seconds long and has the same dimensions as a cover picture.
Pin a top-performing post
When you have a post that is garnering a particularly high number of Likes, you could pin it to maximize its lifespan. Once you select to pin a post, it remains at the top of your Page, so people see it before any of your other posts. You could change your pinned post as often as you want, so ensure that to keep it fresh, always that includes your best-performing content in this high-visibility location.