How to Get More Facebook Likes (2/3)

Continue with some methods to get more Facebook Likes…

3. Make your Facebook Page easy to find

It is a easy concept that deserves repeating: people cannot like your Facebook Page if they cannot find it. Here are some issues you could do to grow your visibility.

Select an easy-to-discover Page name

People looking for your brand on Fb will be searching for your brand name. Keep things easy and make it simple for them to find you by utilizing your brand name as your Page name. Do not add unnecessary keywords—these will just make your Page look spammy rather than like a legitimate business presence for your brand.

Choose a memorable and consistent username

Your username—sometimes called a vanity URL—appears in your brand’s Fb Page web address. A username that’s consistent with your handle on other social channels will make it simpler for people who already follow you elsewhere to track you down on Fb. Like your Page name, your username needs to be closely related to the name of your business.

Add Fb follow and Like buttons to your site or blog

Somebody who has just discovered a valuable tip or technique on your site or blog is primed to wish to hear more from you. Make it simple for them to connect with you on Fb by adding Facebook follow and Like buttons to your website, like these:

Embed a Fb Post on your site or blog

This feature offers even more visibility for your Fb Page on your site or blog. Rather than an easy button, you could embed an entire post by copy and pasting some easy code. Just navigate to the post you wish to embed, click on the three dots in the upper right corner, and click on Embed. Then copy and paste the code into your HTML. Right here’s an example from the Hootsuite Facebook Page:

more facebook likes

Any visitors who click on your embedded post to learn more could be taken to the post because it appears on your Fb Page, making a chance for a new Page Like. And viewers could like the post itself directly from the embedded post, without leaving your site or blog.

Add a link to your Fb Page in your newsletter or email signature

The people you already communicate with through channels like email or an opt-in newsletter are a good potential audience for your Fb Page. Ensure it’s simple for them to find and connect with you by including links to your Fb Page in all your electronic communications.

how to get Facebook likes

Cross-promote your Fb page on other social channels

Benefit from the following you have built on other social channels by cross-promoting your Fb content. Do not just post a link to your Fb Page and ask people to follow you. Instead, select a terrific piece of Fb-specific content—like an infographic or short video—to promote so that you could highlight the value of your Fb Page, rather than just letting people know it exists.

The NFL, for instance, used Twitter to cross-promote a Fb Live video, driving Twitter followers to its Fb page:

more facebook likes

Aim for shares

Shared Fb posts improve your organic reach, giving you a greater chance of getting more facebook Likes. A share also indicates that somebody felt strongly enough about your content that they were motivated to share it with their personal network, giving you additional credibility with an audience that might not already be familiar with your brand.

Invite existing contacts and employees to like your Facebook page

Fb makes it simple to invite personal Fb connections to love your business Page, however, be careful about how you utilize this feature. Simply sending out mass invites is more likely to get you unfriended than to bring more Facebook Likes for your Business Page.

Instead, make a message explaining what worth you suppose your contacts would possibly acquire from liking your Web page. Make it about them, not about you.

You must also encourage workers to love your Fb Web page—both so that they could stay up-to-date with what you are promoting as a brand, and as part of a bigger employee advocacy strategy.

Promote your Facebook Page in real life

Don’t limit your promotion of your Fb Page to the online world. Add your Page address on your business cards and corporate stationery. Designer Ana Bermejo uses the same handle across social networks and contains the icons on her business cards so contacts know where to find and Like her on social, including Fb.

Or, when you host events, add the address on your signage.

People who are already interacting with your brand in real life understand the value you have to offer—make it simple for them to connect with you on Fb to access more of that value.

4. Post relevant, high-quality content

Facebook recommends you share “short, fun-to-read copy and eye-catching pictures to get attention.” What does that look like in practice? Incorporate these methods to develop posts which are inherently likable.

Include compelling visuals

A study published in the journal Management Science found that posts with pictures receive significantly more Facebook Likes than text-only posts. When you don’t have a picture library of your own, there are many free stock photo sites you coul utilize. You can also try creating a unique infographic that conveys valuable info related to your niche, or even something humorous, like this graphic from WIRED that got 1,500 Fb Likes.

Write great headlines

A compelling headline is vital to getting attention for your post—however, do not veer into the realm of clickbait. Fb offers these tips for crafting a good headline:

  • Make your headlines informative
  • Utilize your headline to set appropriate expectations about what the post contains
  • Be clear and accurate

Don’t be too promotional

Sure, you are trying to advertise your brand on Fb—however, people want their feeds to be entertaining and informative, not pushy and packed with sales pitches. Particularly, Fb found in a survey that followers don’t like posts that:

  • Direct people to buy a product or download an app (without offering any other valuable content or info)
  • Direct people to enter a contest without providing any context about why it’s related to the Page or followers’ interests
  • Reuse content from adverts

Meaning these posts are less likely to generate more Facebook Likes from the followers who see them. However, they’re also less likely to be seen in the first place, since Fb particularly limits organic reach for Pages which are too promotional.

Give followers what they need

How do you know what kind of content people want from you on Fb? By listening to them. If the majority of the comments on your Page are customer service inquiries, try making content that concentrates on helping fans utilize your product better. For instance, try a short video that includes “hacks” or alternative uses for your product, or a series of “how-to” videos or pictures. Experiment, and pay attention to what people reply to.

Invest in video

On that note, when you seriously wish to enhance Facebook Likes and you do not already have a Fb video strategy, it’s time to make one. 

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