How to Market Your YouTube Channel and Videos

Last Updated on November 20th, 2019 at 10:54 am

Market your Youtube channel

Now that you have produced a video and optimized it for search, let’s find out about market your YouTube channel and videos. While ranking high in search results and having a big subscriber base are best, these targets could be difficult to achieve if you’re just starting out.

That’s why it’s essential to always spread the word about your YouTube channel and videos across other platforms. Luckily, YouTube and other platforms make it simple to share video content. Below are some ideas for how to best promote your YouTube channel on other channels.

Social Media

Sharing your videos on social is a simple method to add additional insights to your video and engage with viewers. YouTube makes it incredibly easy for you and others to promote your video across other social networks. To share a video, just click on the “Share” tab under the video. There you could choose where to market the video. YouTube even gives a shortened URL to your video for convenient posting.

When promoting your YouTube channel or videos on your social media websites, think about the best marketing strategy. Simply sharing the video on your timeline or feed might not be the most effective option. Consider why you made the video. Maybe you made a tutorial because users were asking lots of questions about using your product.

In that case, it may be best to reply to these questions with a link to your video. When you made a video as part of a bigger campaign or global trend, make sure you include related #hashtags where appropriate to make sure your video is included in the conversation. When you created a video to build awareness around your brand, think about posting the link in your profile bios.

Blog Posts and Website

Market your YouTube channel and videos on your site and blog. First, add a YouTube follow icon to your site and blog so your audience could easily discover your channel. Second, embed related videos on your site or in blog posts. Think about making a YouTube video to accompany a particular blog post or sharing customer video reviews or case studies on your site. Not only will this help market your YouTube channel and videos, however it’ll also drive traffic to your site.

To add a YouTube video to your blog or website, copy the embed code under the video you wish to feature.

Market Your YouTube Channel


When you are on the quest to find and attract new customers and leads, remember about the ones you have already. Share your video content and channel with related email lists. Encourage your contacts to take a look at a blog post you have in which embedded a video to extend both the video and site traffic or direct them to a related playlist you’ve curated. Sending an email newsletter with valuable data and video content is another great method to keep your contacts engaged.

Q&A Sites

Do your videos help solve an issue or reply to a question? If so, engaging with prevalent Q&A websites such as Quora might be a good marketing approach for your business. Monitor questions and share video content users will find useful.

Collaborate With Others

Does your firm have a relationship with another firm that has a good YouTube presence? Ask them to collaborate! Collaborating with others is a fun method for both channels to gain exposure to another audience. Make a video or playlist together. There are lots of options to creatively collaborate with other brands, just be sure that their audience and purpose is similar to yours. The partnership should align with your marketing strategy.

Engage With Viewers

Lastly, make sure you engage with your viewers. Reply to comments, answer questions, ask for feedback, and thank viewers for their support. That is a simple task to forget or let fall by the wayside so try to choose a dedicated time to check video interactions and reply to users.

8 Tips to Market Your YouTube Channel and Videos

Above, we touched on some components to build a high-level marketing strategy for your YouTube videos. Here we’re going to discuss some tips for how to best promote your YouTube content.

  1. Keep your Youtube channel branding consistent with your other social accounts
  2. Optimize your title and description for SEO and searcher intent
  3. Feature real people or animated faces in your videos, not just words or B-roll
  4. Select a video thumbnail that accurately represents your video content
  5. Include calls-to-action (CTAs) in every video
  6. Make it simple for others to share your videos
  7. Create playlists that feature your videos and others
  8. Produce videos frequently, and consider doing a video series
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