Every day, YouTube customers watch over a billion (yes, with a B) hours of Youtube videos and yet only 9% of small businesses have begun their own channels. As YouTube utilization continues to soar, the chance is just getting larger for businesses who’re ready to jump in with Youtube channel for your business.
In this post, we’ll share the way to arrange a fully optimized YouTube channel for your business, and how you can create compelling video content to engage current clients and attract new ones, too. A basic video marketing strategy on YouTube will assist you to construct your brand’s identity, showcase your merchandise, and connect with your viewers in fresh and exciting methods.
Setting Up a YouTube Channel for Your Business
To create a YouTube channel for your business, you’ll need to be logged in to the Google account you wish to use to handle the channel.
Having a Brand Account to run your channel, instead of a personal channel, may help you scale because down the line you may add other users to a Brand Account utilizing their Google accounts—no more sharing the login information to your private email.
Here’s a quick overview of the steps to arrange a new Brand Account for your enterprise’ YouTube channel.
1. Visit YouTube when you’re logged in to the Google account you wish to use to handle your Brand Account and head to the YouTube Channel Switcher.
2. You need to see your personal account, any Brand Accounts you presently handle, and the choice to create a new channel.
3. If you click on “Create a new channel,” you’ll be taken to a screen to create a new Brand Account. Give your new Brand Account a name, and click on ‘Create’.
4. Congratulations! You’re now the proud owner of a YouTube channel for your enterprise.
Customizing Your YouTube Channel
Okay, so now that you’ve arranged a YouTube channel for your business, let’s take some time to get it looking its very best.
Listed below are a few simple steps you may take to provide your channel a more professional look and be sure that your clients know the way to find you online.
By default, your Channel Icon can be linked to your Brand Account’s profile picture, so to change it, YouTube will direct you to update your Brand Account.
Clicking ‘Edit’ will take you directly to the add picture screen in your Brand Account.
It’s advisable that your image should be a JPG, BMP, PNG, or non-animated GIF and 800 x 800 pixels. You should also ensure that it displays well at smaller sizes, and in a square and a circle crop, based on the multiple locations Youtube will use your channel icon.
Adding channel art is an effective way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and not less than 2048 x 1152 pixels, though YouTube recommends going with 2560 x 1440 pixels for greatest outcomes on all devices.
YouTube offers you a preview of each picture you load, to show you how it will show on multiple devices. You may also edit the crop of your picture.
Details and Description
To unlock all the customization choices for your channel, you’ll need to click on the gear icon in the section beneath your Channel Art.
A pop-up titled ‘Channel settings’ will then appear. Search for the ‘Customize the layout of your channel’ choice and enable it. Click on ‘Save’. You’ll now be given a wider range of choices sorted into 5 tabs: Home, Videos, Playlists, Channels, and About.
Head over to the About tab to edit your store’s particulars.
Under description, give a brief outline of your store, merchandise, and mission. Maintain any core keywords for your store in mind, and ensure to use them in your description to help people discover you when they search on YouTube.
Be sure you include your contact email as well. You should also include hyperlinks to your social media profiles and your store, since these hyperlinks may be set to appear over your Channel Art and will be highly visible to your viewers.
Most of your hyperlinks will default to only the favicon (the small picture that shows up at the upper of your browser) however the first hyperlink in the lineup will also show the hyperlink title, so make the most of these 30 characters like 100% Pure has done with their “SHOP NOW” call to action.
On the right-hand side, you’ll discover a section titled ‘Featured Channels’ where you may function other YouTube channels which are owned by your brand or managed by your employees. While this section might not be helpful to you yet, when you broaden your YouTube presence it will definitely come in handy.
Attracting More Customers with Great Content
Now that your channel is ready to go, it’s time to begin thinking about your videos.
Video may be an integral part of your content material marketing strategy. It’s a fantastic method to offer your clients with high-quality, informative, and entertaining content material that keeps them coming back again and again.
Plus, YouTube is the second-largest search engine in the world, so when you optimize your videos to be found in a search, it may also be an amazing place to connect with new clients looking for what you offer. With that in mind, let’s discover how you may use video to construct viewers for your brand.
Listed below are some of the different types of content material your business might be utilizing.
More and more, people are turning to YouTube to be taught new things. Actually, searches for “how-to” videos have grown 140% over the past 13 years that means that there’s an increasing opportunity for businesses to capture new audiences by offering educational content material around their products.
Videos that teach new skills are nice for constructing trust with your viewers and nudging them further down the conversion funnel. I recently came across a solid example, courtesy of Retro Supply Co.
They sell retro effects you could use in Photoshop and Illustrator, including brushes, fonts, and more. On their Youtube channel, they concentrate on teaching viewers the way to use Photoshop and Illustrator more successfully. Sometimes which means a step-by-step tutorial that involves using their brushes, and other times it’s teaching tips like keyboard shortcuts that might help anybody, regardless of whether you utilize their products.
Not only do their videos help people level up their snowboarding, but also the how-to content material introduces Snowboard Addiction to new audiences through Youtube search.
In terms of alignment with their merchandise, you couldn’t ask for a greater example. Snowboard Addiction sell training merchandise and videos to help you enhance your snowboarding skills, so there’s a natural development from “ viewer” to “happy buyer,” thanks to their video content material marketing on Youtube.
When it comes to creating compelling video content, few things are simpler than great storytelling. Inspiring videos that fit into your enterprise’ identity are good for communicating your brand’s picture and ideals to wider viewers.
These kinds of aspirational videos should be geared towards constructing a lifestyle around your brand and showing clients that when they buy your products, they aren’t just buying a thing, they’re buying an expertise.
GoPro has change into a leader in this arena with a diverse arsenal of YouTube content that builds an identity of adventure, exploration, and adrenaline around their line of action cameras.
Constructing a YouTube strategy around fun videos that cater to your viewers’ interests is one of the greatest methods to capture viewers’ attention and focus it on your merchandise.
Vat19, an e-commerce gift shop that focuses on offbeat products, has constructed an impressive online empire with their engaging, highly targeted content material. Their YouTube strategy focuses on constructing absurdist comedy sketches around their broad selection of novelty items to introduce new products to their viewers. They’re currently sitting at over 2 million YouTube subscribers that means that this strategy is definitely paying off.
One of their hottest videos features a 5 lb. the gummy bear being destroyed in a series of slapstick experiments. The video seems and feels much more like a late night comedy show than a traditional video advert, making the CTA at the end encouraging viewers to purchase the gummy bear that much more appealing.
While their sense of humor might not be for everybody, their videos are undoubtedly effective. Their gummy bear video has been viewed over 25 million times. Vat19’s method really shows what it takes to attract attention (and new clients) on YouTube with entertaining and unique content material.