How to Use Facebook Insights to Improve Your Engagement

Do you have got a content material technique to your Facebook Page?

Wish to know which sorts of content material work finest?

A deep dive into Facebook Insights helps you determine which content material drives folks to have interaction.

On this article I’ll share find out how to discover your finest content material utilizing Facebook Insights.

#1: Assessment Primary Insights

If you happen to’re looking for your finest content material, and need a fast and straightforward solution to discover it, take a look at the fundamental Insights to your Facebook web page. To entry this information, go to your web page and click on on Insights on the prime.

There are just a few key areas to evaluation: Reach, Benchmarks and Engagement.

First, go to the Reach space and check out the spikes on the graph, that are the posts with a large attain. Make a remark of them, since these are those you’ll wish to reshare or replicate.


Whereas Reach is a supply of irritation to many individuals, it’s not a vital stat. The explanation it’s so bothersome is that Facebook exhibits what attain every submit will get, and it’s out of your management.

More essential than present attain is operating experiments to attempt to enhance your engagement. You possibly can then benchmark your outcomes to the earlier interval to see in case your technique is working.

Whenever you’re able to do a comparability, seek for a selected time interval underneath Attain. That’s one of the simplest ways to see in case your new strategies are making a distinction for you.


Keep in mind, posts that get loads of attain are probably additionally getting lots of engagement.

Click on on Posts (additionally underneath Insights) to test your engagement price. This is among the most vital stats to observe.


With fundamental Insights, you may get a reasonably good thought of what articles get essentially the most engagement. Nevertheless, you’ll solely be capable of have a look at your posts from the final ninety days, so it’s not the large image. Regardless, it’s a simple factor you can (and may) do commonly.

Scroll right down to All Posts Published. Then click on on Reach.

Swap your view to Engagement Rate. This measures proportion of how many individuals interacted along with your submit, based mostly on the individuals who noticed your submit. This manner you’ll be able to examine your posts on a more degree enjoying area.

Engagement price is a more true measure of your viewers’s curiosity in your content material.

 Now examine which of your high posts had been more participating.

Click on on the posts with essentially the most attain for extra particulars on clicks, likes, feedback and shares. Select those with essentially the most engagement to reshare. Additionally, use that content material as a information for creating comparable posts in your web page.

For instance, this text by Kim Garst on Social Media Examiner’s Facebook page acquired greater than 10,000 hyperlink clicks.

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Once you see issues which can be doing nicely, it’s a leaping-off level. When stats reveal that an article is fascinating to your viewers, it’s a message to reshare it and publish related content material.

When you do nothing else with Facebook Insights, monitor the engagement fee of your Facebook posts so you possibly can see what sorts of content material truly drive engagement.

#2: Download Insights Information

If you wish to dig a bit deeper into Facebook’s beneficial analytics, obtain your web page’s Insights. Then type and manipulate the information so you’ll be able to see the data that’s most vital to you. That is particularly related in case your aim is web site clicks, somewhat than likes, shares and comments, since you’ll be able to’t get that from primary Insights.

To obtain your information, go to Insights and click on on Export. Choose Put up Information and select a date vary. The utmost vary you may export is a hundred and eighty days of content material or 500 posts, whichever quantity you attain first. Due to this fact, if you happen to publish a number of occasions a day, regulate your numbers. Be aware the place you left off and obtain the information more usually.

Read more: Why Social Media Listening is Key to Your Marketing Strategy


If you obtain the information, you’ll get a big Excel spreadsheet with a number of particular person tabs on it. This spreadsheet offers the information it’s good to examine your content material and enhance future posts. You’ll need to concentrate on the Lifetime Talking About This and Lifetime Post Shoppers tabs.


On the Lifetime Talking About This tab you’ll see seen interplay, resembling comments,likes and shares. On the Lifetime Post Customers tab you’ll see “invisible” interplay,resembling hyperlink clicks, different clicks, picture views and video views. Don’t be discouraged when your posts don’t get a whole lot of likes, comments or shares. Watch the clicks to know in case your viewers is there.

Reduce and paste the Post Consumption columns (hyperlink clicks, different clicks, picture views and video views) into the Lifetime Speaking About This worksheet. Then insert two columns with formulation to get complete engagement.

First, insert a column after the comments, likes and shares and enter the method so as to add the columns collectively. For instance, if the columns (like those beneath) are G for comments, H for likes and I for shares, the components can be =SUM(G2:I2). Copy and paste the method in the entire rows in column J for totals.

Subsequent, add a column with the components for whole engagement, which additionally contains hyperlink clicks, different clicks and picture views. Assuming the remainder of columns (as additionally proven beneath) are Okay for hyperlink clicks, L for different clicks and I for photograph views, the method, which might go in column N, could be =SUM(G2:M2)-J2. Then copy and paste the formulation in all the rows in column N to get all totals.

Note these formulation are simply strategies. Be at liberty to adapt them to greatest discover the knowledge you want.


When you incorporate your whole post engagement on the identical spreadsheet, you’ll be able to see an outline of all your knowledge and type it in several methods. For instance, kind by hyperlink clicks to see which content material drives probably the most site visitors again to your website.

You additionally might wish to add notes in your prime 50 engaged posts. You may mark if one thing is out of your website or from a 3rd party. You may additionally mark what sort of put up it’s: image, video, humor, quote, how–to, and many others.

Now you have got a complete record of site visitors mills, in addition to what varieties of posts get a number of hyperlink clicks. Kind by no matter is essential to you.

Have a look at the info and reshare prime articles, since you recognize they obtained a variety of engagement to start with. Share the identical article at different times the primary week. Then, if the content material is evergreen, share it each different week or each couple of weeks in your Facebook page.

The opposite factor you are able to do is have a look at in style posts and use them as a place to begin for what content material to create.


Before you research any of your Facebook Insights, decide what your targets are after which rank them so as of significance. Targets embody engagement (comments, likes, shares), web site clicks and visitors, email, gross sales and others.

Whenever you perceive your finest content material and what strikes you towards your aim, you may develop quicker and go farther. Reshare the articles which might be driving visitors or discover related content material that will get more engagement total.

Read more: Instagram Hashtag Contests: 3 Examples and Best Practices for Marketers

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