How to Use Instagram Shoppable Posts to Sell

Last Updated on November 12th, 2019 at 6:01 pm

Instagram Shoppable Posts

Selling on Instagram just got a lot simpler with the launch of Instagram’s shoppable posts function.

In the past, the only method to connect your followers with your products was via the link in your bio, or links in Instagram Stories, this new function offers a seamless experience for people to buy products directly from your posts.

Of course, with more than half a billion monthly active users and over half one million advertisers, it was only a matter of time before users can begin buying products right from the app!

Ready to get began with selling on Instagram? Right here’s everything you should know about how to make shoppable posts:

Why Your Business Need To Use Instagram Shoppable Posts

Shoppable posts are Instagram’s next massive step in becoming a more business-friendly platform.

Thanks to the new function, Instagram users could complete their buying journey, from discovery to checkout, without ever leaving the Instagram app.

And with 80% of Instagram’s 800 million users already following an “active shopping business” account (and 200 million users visiting one or more business profiles daily), giving people the ability to buy natively within the Instagram app makes lots of sense.

With the new function, Instagram has made it simpler than ever for businesses to reach their consumers, noting “once a business has a product catalog connected to their account, tagging a product is as easy as tagging a person in a post.”

Instagram shoppable posts are marked with a “Tap to View Products” pop-up or small white circle with the shopping bag icon:

Instagram Shoppable Posts

On a business’s Instagram account, Instagram shoppable posts will be marked by a shopping bag icon in the upper right corner. Users also can browse your “Shop” feed from your Instagram profile directly:

At the end of the day, Instagram’s new shoppable posts function gives an incredible chance for businesses to turn their followers into customers.

When you are a small business or publisher looking for an alternative solution to drive traffic from Instagram, utilizing a function like may work greatest for you. With, you could send your followers anywhere by linking your Instagram posts to particular product pages, blog posts, or sites.

Instagram Shoppable Posts

There are some eligibility necessities you should check off before you could get began with Instagram shoppable posts:

  • 1. You must be located in one of these countries: United States, Canada, Brazil, the UK, Germany, France, Italy, Spain, or Australia
  • 2. You need an Instagram business account
  • 3. You have to be on the newest version of the Instagram app on either iOS or Android.
  • 4. Your business have to sell physical goods that comply with Instagram’s merchant agreement and commerce policies.
  • 5. Your business profile has to be connected to a Facebook catalog. This could be made and managed on Business Manager, directly on your business’s Page on Fb, or through Shopify or BigCommerce.

When you meet the above requirements, you could simply add the Instagram sales channel to your Shopify or BigCommerce store at no additional cost, and then, once your store is approved, enable the function by choosing Shopping under Business Settings in the Instagram app.

Right here’s how to connect your business profile to a Fb catalog:

When you begin including shoppable posts to your feed, let your audience know with an Instagram story! It’s an effective way to spread the word and drive more traffic to your posts.

1. Create a Fb Catalog with Fb Business Manager.

A Fb catalog in Fb Business Manager is essentially a file that includes a list of all of the products you wish to sell.

To get began, head to the Business Manager account that owns the Fb Page that’s linked to your Instagram business account.

From your Business Manager account, you could make a new catalog or identify an existing catalog you would like to use.

Begin by opening your Business Manager Settings and clicking on People and Assets. Right here you will find a Catalogs option. Click on “+ Add” and select Create a New Product Catalog.

You must give your product catalog a name and choose the kinds of products you are including to your catalog before you could add it to your product feed.

Right here’s a Facebook guide on how to do it.

It’s vital to keep your product catalog synced with your Fb Page, and that your product descriptions and prices are accurate. When you are running a sale or promotion, ensure your product catalog reflects it.

2. Make a Shop on Fb with Shopify or BigCommerce.

A second method to connect your Instagram business profile to a Facebook catalog is to do it directly with Shopify or BigCommerce.


Before you get began, you should have the Facebook sales channel (included in all paid Shopify plans) installed on your Shopify store, which makes a Shop tab on your Fb page that displays your Shopify products.

For particular details on how to connect your Fb page to your Shopify account, you could view the Shopify guide right here.

When you have done the above, you could easily add the Instagram sales channel to your Shopify store, which connects the product that you’ve in Shopify to your Instagram business profile.

To do that, head to your Shopify admin and click on to “+” button beside the “Sales channels” heading.

Next, on the “Add sales channel” dialog, click on Instagram and then Add channel.

You will need to log into your Fb account page to authenticate your Instagram account in the sales channel.

Once the Instagram sales channel is installed, you could allow the function by visiting Shopping under Business Settings within the Instagram app.

Instagram Shoppable Posts


You could also use BigCommerce to connect your store’s catalog to your Fb Page.

Begin by opening Channel Manager on your BigCommerce account and clicking Get Began next to Fb.

On the next screen, confirm that you’re utilizing a compatible currency, log in a Facebook account (when you do not have one), review the product requirements, then click on Get Started.

Next, fill out your details on the Configuration page, including your Business’ contact email, phone number, and the Fb Page you’d like your Shop to appear on.

Here’s the complete BigCommerce guide on how to it.

Once Fb approves your catalog, head back to Channel Manager, click on Get Started next to Instagram, and ensure that your store meet the necessary requirements.

3. Connect your online shop to your Business’ Instagram Account.

When you have finished the steps above, your account will be reviewed by Instagram before you could access their shoppable posts function. The approval process could take anywhere from a few hours to a few days according to Instagram. When you have been approved, you’ll receive a notification letting you understand you are ready to begin selling on Instagram.

The next step is to add your product catalog to your Instagram account. Head back to the Shopping section in your Instagram settings and click Products.

Right here you will be capable to choose a product catalog to hook up with your business profile. When you are completed, tap Done.

Instagram Shoppable Posts
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